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Part One of Presentation on Social Media - looking at the trends in the industry.
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SOCIAL MEDIA MARKETINGHow this relates to your business?
Overview of Social MediaWhat we will cover today
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1. Top 10 Questions, you should ask2. Social Media Trends 3. Inside Facebook (break - slide 48)
4. Twitter & YouTube (main break - slide 74)
5. Blogs and putting it all together (break – slide 92)
6. LinkedIn & Tips and Tools to Save Time7. Analytics, Tweaks and Monitoring (slide 102-112)
8. In A Nutshell (slide 114 – 121 end)15 Videos to watch and learn
The Top 10 Questions?
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Social Media questions marketers want answered
1. How do I measure social media on my business?2. How do I integrate and manage SM activities?3. What are the best ways to sell with SM?4. How do I improve customer engagement with SM?5. How do I master the use of specific SM platforms?6. How do I find my target audience with SM?7. What are the best practices in SM?8. How do I use SM in niche markets?9. What are the trends in SM marketing?10. How can I best use time and get results?
Time to
TRANSFORMYOUR MARKETING MESSAGE
10 am
Is Social Media a fad?
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“Social Media Revolution”
Trends in Social Media
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Let’s take a look “live” at Google Trends
10.10 am
Commonly used social media tools
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Other forms of MarketingTop 3 – Email, SEO and Events
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Changing face of SEOSocial Media intertwined
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Evolution of MarketingHow the game has changed
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Key concept: Successful social media campaigns are designed to do three things:
1) Acquire new customers,2) Get existing customers to buy again, and 3) Generate referrals from both new and existing customers.
Action step: Don’t lose sight of those three goals as youbuild your social media campaign. Plenty of distractionswill arise, but you need to keep those three goals front andcenter.
