Social Media Tools

Social Media Tools

Amy HissrichDirector, Knowledge

Initiatives

Connecting Great Ideas and Great Peoplewww.asaecenter.org

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What is Social MediaThe old one-way web:

The new ‘social’ two-way web:

Organization controls the

content

Organization controls one

website

Members/Customers are

receivers

Organization & Members Co-create

Not just a website-lots of

outposts

Control is shared (at best)

Members/Customers participate

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Why Social MediaYour members are likely to already be

there (if a tree falls…)

Identify prospects and reach new audiences

Support existing efforts (photo management, email, etc)

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How can you benefit from social media?

A three pronged approach…

As we walk through the tools, we’ll provide examples of how you can apply each tenet within the different tools.

Listen to your members/custome

rs

Engage your members/custome

rsInfluence

authentically

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Social Media ToolsCommunication Collaboration Community/

NetworkingBlogs Wikis Linked InMicroBlogs (e.g. Twitter)

Social Bookmarking Facebook

Flickr Social News Sites NingYouTube More! More! More! How much more exactly?

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A LOT More! Social Media Tools

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Why Social Media: Let’s Talk Market Share (traffic)

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Let’s Talk Market Share (Cont’d)

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One last thing before the tools…

Have clear goals/objectives Identify champions (internal/external) Have an exit strategy Identify measures of success (ROE)

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Social Media Tools: TwitterWhat is it? Popular micro-blogging platform… …wanting an answer to what you’re doing in 140 characters or less

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Twitter: Organizational Uses Distribute news and information Identify hashtags (#) for events and topics to encourage the community to participate

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More TwitterCreate an organizational account or have individual staff accounts? Customize, get involved (answer questions) and be authentic

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Leveraging Twitter for your Website

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Twitter Demo Video

Twitter canalso be configuredto update yourFacebook page

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Tracking Twitter Success

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Social Media Tools: Facebook

Individuals Groups Fan Pages

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Facebook: Individuals

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Facebook: Groups & Fan PagesFeature Fan Page GroupHosting a discussion

Yes yes

Discussion wall, and discussion forum

Yes Yes

Extra applications added

Yes No

Messaging to all members

Yes Yes

Visitor statistics Yes YesVideo and photo public exchange

Yes Yes

“Related” event creation and invitation

Yes Yes

Pages=good for long term Relationships

Groups-good for quick/active discussions

Source: Search Engine Journal

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Facebook: Groups

Source: Search Engine Journal

Wall Postings: Read comments and listen for industry trends or direct

member/customer feedback.

Photos help your members connect!

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Facebook: Fan Pages

Source: Search Engine Journal

Read comments and listen for industry trends or

direct member/customer feedback.

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More FacebookQuestions

Events in Facebook-pros and cons Messaging in Facebook-pros and cons Staff Policies

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Social Media Tools: LinkedInTry a search on your

industry…

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Social Media Tools: LinkedIn

Groups area-especially updates-

keeps the organization in front

of the member/customer

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Social Media Tools: LinkedIn

Groups area-especially updates-

keeps the organization in front

of the member/customer

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More LinkedInQuestions

Closed group versus open group? To show jobs or not to show jobs? Staff Policies

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LinkedIn Groups

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LinkedIn Groups

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Points of Integration

You can integrate an RSS feed to feed your stories (or events or jobs)

directly into LinkedIn

SlideShare ap lets you integrate your presentations

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Social Media Tools: SlideShareIt’s like YouTubefor PowerPoint slides…

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Social Media Tools: YouTube

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Leveraging YouTube for Your Website

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Social Media Tools: FlickrPhotos can be collected

by tag or via a pool

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Social Media Tools: WikisPossible uses

Knowledge base Project collaboration Project Management http://www.asaecenter.org/wiki/index.cfm?Page=Wiki

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WikisFactors for consideration

How to reward participation How to explain new contribution and collaboration model Exit strategy Identifying champions http://www.asaecenter.org/wiki/index.cfm?Page=Wiki

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Wiki Examples

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Putting it Together

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Putting it Together

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Closing Tips Content plan: which content goes in

which vehicle…

Be involved and stay authentic…

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On Last Tip Back to listening… Google alerts—a great way to see

what’s working!

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Conclusion Explore how the tools work to

accomplish your business objectives. What’s right for one organization may not be the right fit for another.

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Resources Association Social Media wiki:

http://www.associationsocialmedia.com

Web 2.0 Tools Entry on Associapedia:http://www.asaecenter.org/wiki/index.cfm?Page=Web%202.0%20Tools