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A walk through of key social media tools and association uses/examples.
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Social Media Tools
Amy HissrichDirector, Knowledge
Initiatives
Connecting Great Ideas and Great Peoplewww.asaecenter.org
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What is Social MediaThe old one-way web:
The new ‘social’ two-way web:
Organization controls the
content
Organization controls one
website
Members/Customers are
receivers
Organization & Members Co-create
Not just a website-lots of
outposts
Control is shared (at best)
Members/Customers participate
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Why Social MediaYour members are likely to already be
there (if a tree falls…)
Identify prospects and reach new audiences
Support existing efforts (photo management, email, etc)
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How can you benefit from social media?
A three pronged approach…
As we walk through the tools, we’ll provide examples of how you can apply each tenet within the different tools.
Listen to your members/custome
rs
Engage your members/custome
rsInfluence
authentically
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Social Media ToolsCommunication Collaboration Community/
NetworkingBlogs Wikis Linked InMicroBlogs (e.g. Twitter)
Social Bookmarking Facebook
Flickr Social News Sites NingYouTube More! More! More! How much more exactly?
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A LOT More! Social Media Tools
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Why Social Media: Let’s Talk Market Share (traffic)
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Let’s Talk Market Share (Cont’d)
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One last thing before the tools…
Have clear goals/objectives Identify champions (internal/external) Have an exit strategy Identify measures of success (ROE)
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Social Media Tools: TwitterWhat is it? Popular micro-blogging platform… …wanting an answer to what you’re doing in 140 characters or less
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Twitter: Organizational Uses Distribute news and information Identify hashtags (#) for events and topics to encourage the community to participate
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More TwitterCreate an organizational account or have individual staff accounts? Customize, get involved (answer questions) and be authentic
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Leveraging Twitter for your Website
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Twitter Demo Video
Twitter canalso be configuredto update yourFacebook page
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Tracking Twitter Success
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Social Media Tools: Facebook
Individuals Groups Fan Pages
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Facebook: Individuals
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Facebook: Groups & Fan PagesFeature Fan Page GroupHosting a discussion
Yes yes
Discussion wall, and discussion forum
Yes Yes
Extra applications added
Yes No
Messaging to all members
Yes Yes
Visitor statistics Yes YesVideo and photo public exchange
Yes Yes
“Related” event creation and invitation
Yes Yes
Pages=good for long term Relationships
Groups-good for quick/active discussions
Source: Search Engine Journal
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Facebook: Groups
Source: Search Engine Journal
Wall Postings: Read comments and listen for industry trends or direct
member/customer feedback.
Photos help your members connect!
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Facebook: Fan Pages
Source: Search Engine Journal
Read comments and listen for industry trends or
direct member/customer feedback.
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More FacebookQuestions
Events in Facebook-pros and cons Messaging in Facebook-pros and cons Staff Policies
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Social Media Tools: LinkedInTry a search on your
industry…
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Social Media Tools: LinkedIn
Groups area-especially updates-
keeps the organization in front
of the member/customer
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Social Media Tools: LinkedIn
Groups area-especially updates-
keeps the organization in front
of the member/customer
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More LinkedInQuestions
Closed group versus open group? To show jobs or not to show jobs? Staff Policies
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LinkedIn Groups
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LinkedIn Groups
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Points of Integration
You can integrate an RSS feed to feed your stories (or events or jobs)
directly into LinkedIn
SlideShare ap lets you integrate your presentations
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Social Media Tools: SlideShareIt’s like YouTubefor PowerPoint slides…
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Social Media Tools: YouTube
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Leveraging YouTube for Your Website
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Social Media Tools: FlickrPhotos can be collected
by tag or via a pool
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Social Media Tools: WikisPossible uses
Knowledge base Project collaboration Project Management http://www.asaecenter.org/wiki/index.cfm?Page=Wiki
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WikisFactors for consideration
How to reward participation How to explain new contribution and collaboration model Exit strategy Identifying champions http://www.asaecenter.org/wiki/index.cfm?Page=Wiki
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Wiki Examples
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Putting it Together
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Putting it Together
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Closing Tips Content plan: which content goes in
which vehicle…
Be involved and stay authentic…
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On Last Tip Back to listening… Google alerts—a great way to see
what’s working!
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Conclusion Explore how the tools work to
accomplish your business objectives. What’s right for one organization may not be the right fit for another.
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Resources Association Social Media wiki:
http://www.associationsocialmedia.com
Web 2.0 Tools Entry on Associapedia:http://www.asaecenter.org/wiki/index.cfm?Page=Web%202.0%20Tools
