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brightsource’s edusocial campaign
how to use social media to (re)educate the public
the mission
(re)educate the public about renewable energy and its
benefits
the problem
traditional press
social
media
BrightSource focuses on traditional press coverage, little social media effort
traditional press
social media
addressing the problem
People share 1,500,000+ pieces of content daily on asdfasdfa
100,000,000+ total videos on
200,000,000+ total blogs online
3,000,000+ total active accounts on
3,000,000+ daily messages on
social media
traditional media24 of the largest 25 newspapers are experiencing record declines…
if our mission is to reach the public, we should be where they are…
GREEN!SOLAR!
Impact of a social media campaign
working towards a greener world
Facility Group Green Non-Profits Solar Energy Industry Group
social media to save the world
“CharityWater” has raised several hundred thousands dollars through Twitter-based campaigns
the solutionsocial media campaign via a Brightsource provided education microsite
TECHNOLOGY QUIZ
LEARN ADVOCATE
SOLAR-IQTM
CONTACT CONGRESSMEN
& UTILITIES
IMPACTRESULTS
the strategythe “edusocial” campaign will consist of the 3 stages building upon each
other
the quiztraditional
press “teach-ups”
1 2 3
TECHNOLOGY QUIZ
LEARN ADVOCATE
SOLAR-IQTM
CONTACT CONGRESSMEN
& UTILITIES
IMPACTRESULTS
stage one - the quiz
social mediathe campaign will kick off with an unique quiz integrated into the entire
social web
the quiztraditional
press “teach-ups”
TECHNOLOGY QUIZ
LEARN ADVOCATE
SOLAR-IQTM
CONTACT CONGRESSMEN
& UTILITIES
IMPACTRESULTS
1. Solar thermal energy can be used to –A. Heat a houseB. Cool a houseC. Both
2. The largest solar power plant is located in –A. NevadaB. The Mojave DesertC. SpainD. ChinaE. The Vatican
Continue….
Eli scored 13/15 on the BrightSource solar thermal quiz
says… Great Cause!!
via BrightSource Take the Quiz
My SOLAR-IQ is 13/15. Take the quiz and support the @solarmovement. http://www.brightsourceenergy.com/quiz
TECHNOLOGY QUIZ
LEARN ADVOCATE
SOLAR-IQTM
CONTACT CONGRESSMEN
& UTILITIES
IMPACTRESULTS
0%
50%
100%
San FranciscoNew York Los Angeles Houston
Highest Solar-IQTM Cities
SF has highest SOLAR-IQon the BrightSource solar thermal quiz
says… Take the Quiz to help LA beat SF!!!
via BrightSource Take the Quiz
TECHNOLOGY QUIZ
LEARN ADVOCATE
SOLAR-IQTM
CONTACT CONGRESSMEN
& UTILITIES
IMPACTRESULTS
0%
50%
100%
San FranciscoNew York Los Angeles Houston
Highest Solar-IQTM Cities
This note will be sent to your District 9 politicians:
State: Loni Hancock (D-Senate), Nancy Skinner (D- Assembly)
National: Barbara Lee (D-Congress), Barbara Boxer, Dianne Feinstein (D-Senate)
RT @ dougp: @MarkLeno, I supported the @solarmovement, please support renewable energy in California
TECHNOLOGY QUIZ
LEARN ADVOCATE
SOLAR-IQTM
CONTACT CONGRESSMEN
& UTILITIES
IMPACTRESULTS
Highest Impact Solar Advocate Networks
stage two - traditional pressif our mission is to reach the public, we should be where they are…
conteststraditional
press “teach-ups”
traditional press outreach example
social mediaMint.com has developed several infographics that went instantly viral
Berkeley’s I.Q Just got BrighterSolar Power. The new social media site “Solar Power” has resulted in important data on current trends in awareness on college campuses regarding the uses and benefits of solar energy, after its successful launch of its solar re-education campaign this fall.
The re-education campaign, an initiative to help spread awareness regarding solar thermal energy, found that universities are taking a dramatic step towards
Getting behind the alternative energy bandwagon by promoting campus knowledge about solar thermal energy. Currently, the University of California Berkeley, is leading the way in the solar energy knowledge campaign – about twice as “energy smart” as Stanford, and three times as smart as UC Davis.
THE DAILY NEWSwww.dailynews.com THE WORLD’S FAVOURITE NEWSPAPER - Since 1879
stage three - “teach-ups”the grand finale of the edusocial campaign is to (re)educate the public
offline
the quiztraditional
press “teach-ups”
“teach-ups” across the nation
social mediapartner with organizations who want to generate alternative energy
awareness
campaign impactat the end of the edusocial campaign, you will achieve the following:
31,500,000 reached15,00,000 w/ Traditional
10,000,000 w/ Facebook
6,500,000 w/ Twitter
social media and the public
social media
social media is not good for connecting with institutions
social media is good for encouraging your supporters to connect with institutions
questions?
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