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Social Media
Your online presence
Social Media
Personal / Business “brand “ established through• Social media profiles• Personal web pages• Blogs• Articles• Photos• Videos• Reviews • Comments• Forums
Social Media
• What does your current online presence consist of?
• What information is already online about you?
• What kinds of images could a potential employer find?
Social Media
Vanity Search On• Google• Google images• Blogs• Alerts• Twitter • Facebook• Socialmention.com
Social Media/Business
• Ensure that information about you and your business is accurate and up-to-date
• Know what your customers are saying about you as a
business • Assessing and correcting misconceptions about your
business on review sites such as Yelp ,Boards.ie and responding proactively to complaints
• Conveying important information about your
credentials , as well as helpful descriptions of what your business does and how it does it
Social Media/Business
Online Reputation• Discover it • Clean it up_ Remove unflattering profile information_ Delete hastily written comments_ Request unfavourable content on others
profiles sites be removed• Restrict your social media through
privacy settings
As a individual
Easy – 140 characters, accessible from computer, mobile, tablets.
Research
Networking 8 Million of American found their current job via Twitter last year
What should I do?
Focus: Be Professional
Use your real name
Make a bio to tell people who you are
Link it to your blog or website
If I am a company?
Create a relationship with your customers
Recruitment
Search Engine Optimization
Launch Campaigns
Case Study: Old Spice, Procter and Gamble
@KevinRose said on Twitter that he was sick Old Spice responded with the following video
Results
180 personalized videos in 1 week 5.9 million views on the first day 22,500 comments Traffic: +300% on Old Spice website Twitter: +2700% followers Sales: +55% in the last 3 months of
the campaign
Old Spice is now the #1 Wash Brand for men
Conclusion
Be careful
Use it as a professional tool
Follow influential people… and try to be one!
How to design your profile
Why Use LinkedIn?Re-connect, Power your career and Get answers
How Do I Register?
What Should It Look Like?
12 Tips for
• 1.Craft an informative profile headline• 2.Display an appropriate photo• 3.Show off your education• 4.Develop a professional summary statement• 5.Fill your “Specialities” section with keywords• 6.Update your status weekly
12 Tips for
• 7.Show your connectedness with LinkedIn Group badges
• 8.Collect diverse recommendations• 9.Make your profile public- Be Found!• 10.Share your work: blogs, websites, twitter...• 11.Prepare for Interviews and the future
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