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Presentation given at the 2010 Texas Downtown Association's annual conference in El Paso.
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Social Media Marketing for Downtowns
Tips, Tricks & Cool Ideas To Steal
Texas Downtown Assn.El Paso – November 11, 2010
You’ve Heard the Strategy … Now What?
Today We’ll Cover …
• What to say• Best practices• Some new things to try• Q & A• Live demos
Source: Brian Moore Media on Flickr
What To Say
Share Helpful Information
Share Helpful Information
Attaboys
Things To Do Downtown
Things To Do Downtown
Highlight Downtown Biz
Highlight Downtown Biz
Promote Downtown Events
Make Exclusive Offers
Tie Into Holidays
Share Photos & Videos
Share Photos & Videos
Polls and Contests
Be the Concierge
Ask & Answer Questions
Discover & Track Issues
Best Practices
Have a Compelling Bio
Have a Compelling Bio
Link To Everything …
… on Everything
Create a “Terms of Use” Statement
Create Group Rules
If you agree to these rules, you can join the groupOnly post pictures to this group for which you own the original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
Use Personality
Use Personality
Use Personality
Use Dynamic Content
Use Dynamic Content
Promote Downtown Events
Use Favorite Pages
Tagging on Facebook
Contests & Promotions
Get Great Photos with Flickr Groups
Get Great Photos with Flickr Groups
Get Great Photos with Flickr Groups
Create Twitter Lists
Create a Social Media Directory
New Things To Try
Social Couponing
Social Couponing
Social Couponing
Social Couponing
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Gowalla Contests
Gowalla Contests
Where To Find Me
Old School:• Phone – 512.473.3513• E-mail – sarah.page@lcra.org
New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – http://www.facebook.com/ColoradoRiverTrail• Flickr – http://www.flickr.com/groups/ColoradoRiverTrail • Foursquare – http://foursquare.com/pagetx• Gowalla – http://gowalla.com/users/pagetx (personal), http://gowalla.com/users/ColoradoRiverTrail (work)
Possible Discussion Topics
• Barriers to using social media• What tools to use• How to engage audiences• How to “listen”• How/what to measure• How to manage time• What if they say something bad?• Do we need a social media policy?• What else ….?
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