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Do you lead a social media team in a government or non-profit organization? If so, you'll want to consider these 10 key points for leading your social media efforts.
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Social Media in Government
Jon Parks
Founder and Lead Dijital Strategist @ Dijital Farm, Digital Marketing Consultant, ASPE Instructor in Social Media, SEO, PPC & Google Analytics
Contact Info
From Jon Parks’ ProfileEmail: jparks@dijitalfarm.comPhone: (919) 901-0485Google Plus: +Jon ParksTwitter: @jonparksLinkedIn: LinkedIn.com/in/jondparks
Jon Parks
1. Use a Variety of Social Networks
2. Play to the Strengths of Each Network
3. Be Sure You Have a Plan
Photo: Flickr.com/photos/ivanwalsh
4. Be Transparent
5. Team Work
6. Set Appropriate Expectations
7. Be Quick, but Correct Your Mistakes
8. Be Prepared for a Crisis
9. Track Your Progress
10. Keep Officials/Leaders Informed
Photo: Flickr.com/photos/mharrsch
Summary
• Don’t make social media any harder than it has to be. Use the tools to your advantage.
• Remember: it’s a two-way conversation
• Track your progress and keep others informed.
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