Social media campaigning - Making Links conference 2010

Campaigning with Social Media

Tim NortonOnline Campaigns Co-ordinatorOxfam Australiatimn@oxfam.org.au@norton_tim

Nestle Palm Oilwww.greenpeace.org/kitkat

Nestle Palm Oilwww.greenpeace.org/kitkat

Nestle Palm Oilwww.greenpeace.org/kitkat

Vuvuzulas for BPwww.kickstarter.com/projects/752869858/vuvuzelas-for-bp

Vuvuzulas for BPwww.kickstarter.com/projects/752869858/vuvuzelas-for-bp

The Wishing Treewww.wishtoendpoverty.org.au

The Wishing Treewww.wishtoendpoverty.org.au

Greens Electionwww.greens.org.au

Greens Electionwww.greens.org.au

Greens Electionwww.greens.org.au

Greens Electionwww.greens.org.au

Behind the logowww.greenpeace.org.uk/logo

Behind the logowww.greenpeace.org.uk/logo

Behind the logowww.greenpeace.org.uk/logo

Behind the logowww.greenpeace.org.uk/logo

The Poverty Questionwww.makepovertyhistory.com.au

The Poverty Questionwww.makepovertyhistory.com.au

@JuliaGillard - will you commit Australia's overseas aid spending to 0.7 percent of GNI this election? http://bit.ly/PovertyQtn #ausvotes

@TonyAbbotMHR - will you commit Australia's overseas aid spending to 0.7 percent of GNI this election? http://bit.ly/PovertyQtn #ausvotes

The Poverty Questionwww.makepovertyhistory.com.au

Keep Fear Alive

Keep Fear Alive

Main points

Social media is not a broadcast tool.It shouldn’t even be used as a communication tool – it’s a campaign tool.

Main points

Social media is not a broadcast tool.It shouldn’t even be used as a communication tool – it’s a campaign tool.

Harnessing the power of the crowd is paramount.Especially the individual skills that exist within that crowd.

Main points

Social media is not a broadcast tool.It shouldn’t even be used as a communication tool – it’s a campaign tool.

Harnessing the power of the crowd is paramount.Especially the individual skills that exist within that crowd.

We all know the mantra ‘you have to set it free’, but it applies to the whole process: brand, message, control, data, measuring.You have to trust in the collective desire to be part of a movement – just try and spark the push.

Main points

Social media is not a broadcast tool.It shouldn’t even be used as a communication tool – it’s a campaign tool.

Harnessing the power of the crowd is paramount.Especially the individual skills that exist within that crowd.

We all know the mantra ‘you have to set it free’, but it applies to the whole process: brand, message, control, data, measuring.You have to trust in the collective desire to be part of a movement – just try and spark the push.

Allow individuals to take their own style of ownership over the campaign.Don’t force a particular involvement – provide the tools.

Main points

Social media is not a broadcast tool.It shouldn’t even be used as a communication tool – it’s a campaign tool.

Harnessing the power of the crowd is paramount.Especially the individual skills that exist within that crowd.

We all know the mantra ‘you have to set it free’, but it applies to the whole process: brand, message, control, data, measuring.You have to trust in the collective desire to be part of a movement – just try and spark the push.

Allow individuals to take their own style of ownership over the campaign.Don’t force a particular involvement – provide the tools.

Make it fun. See John McCain 2008 campaign for how NOT to do this.