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The presentation developed by Demetrio Maguigad and Marissa Wasseluk for Community Media Workshop's Social Media Bootcamp - an intensive course on creating a social media plan and policy for your nonprofit or small business.http://www.communitymediaworkshop.org/training
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social media bootcamp
Connecting the Community with Media, the Workshop promotes news that matters!
what is thesocial web?
It’s kind of like…
creating a plan of action
developing a social media
policy & plan
online communications strategy
social media policy
a social media policy defines and sets guidelines for…
who is communicating online
what is to be communicated
how and where organizational messages are communicated
what is NOT to be communicated
demonstrating and strengthening the organizational voice,its values and over all brand
preventing communications crisis or procedures for handling crisis
much more…
social media plan
elements of a social media plan…People
Objectives & Goals
Strategies
Technology, Tools & Tactics
elements of a social media plan… peopleCreatorsConversationalistsCriticsCollectorsJoinersSpectatorsIn-Actives
elements of a social media plan… objectivesTo research in order to inform organization & projects
To position organization in social conversations
To inform supporters to increase attendance, support and donations
To provide support
To develop and improves projects and services
elements of a social media plan… strategiesListening for research
Conversing to create market buzz
Rally Your Key Supporters
Online community development
Include people in development of projects
10 min break
and we are back
developing a social media
policy & planreview
social media planworksheet
social media policy worksheet
social media game!
What do you look like on the web?
Egosurfing & SERP
your online identity
discover your identity!
www.touchgraph.com/seo
www.google.com/alerts
Q + A
Let’s connect!
Demetrio MaguigadNew Media Manager, Community Media Workshopdemetrio@newstips.org@dmaguigad or @npcommunicator
Marissa WasselukNew Media Associate, Community Media Workshopmarissa@newstips.org@marissapaige or @npcommunicator
www.communitymediaworkshop.org
www.facebook.com/communitymediaworkshop
www.twitter.com/npcommunicator
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