Social media and stuff

Social Media,Cloud storage,

and the interwebzfor beginners

Prepared by Mike K Smith

Wednesday, 27 April 2011

“Social”?

Things you like

ThingsI

Conversationstarters

“Social”?

Things you like

ThingsI

Discovery

“Social”?

Things you

ThingsI

“Social”?

Things you

ThingsI

Research

Cool things happen when we start

conversations and share what we know...

...even better stuff happens when we can

benefit from each other’s knowledge.

Used to be we got our news, reviews, information

from newspapers, TV, Radio...

“Traditional” media

Now we can get just as much (perhaps more)

from the internet.FASTER.

“Let me Google that for you...”

The online world is now HUGE...

500 MILLION Facebook users (US population = 300M)156 Million on Twitter

4 BILLION photos hosted on Flickr95% of companies use LinkedIn to find employees

78% if people trust recommendations of other consumers

Previously: How did you know if a book, film, CD, hotel, car,

household appliance was any good?

Now: Online reviews exist for pretty much

ANYTHING.

Amazon, Tripadvisor, WhatCar, WhatHifi, TrustedReviews, etc.User contributed reviews.

Social media gives YOU a voice to recommend,

review, criticise, complain.

Knowledge is now social...

Remember these?

Now this:

OK. I’m convinced. Let’s get started.

Woah... wait a second.WHAT do you want to talk about?

Specialist or generalist?Concentrate on one topic / theme?

Talk about everything / anything?

Be real.Talk about things you care about.

Share information.

Write a diary.

Broadcast or Conversation?

Do I allow comments?No comments = BroadcastComments = Conversation

Comments can be troublesome...Can lead to editorial decisions.

OK... I want a blog!

Gimme!

Website hostOR install on your own website.

Rich feature set.

Large user group.

Website host.

REALLY simple to use.(You now how to email stuff, right?)

Formats content to look great:Text, Pictures, Video, Links, Documents.

“micro-blogging”

“Follow” people who are interesting

They don’t have to follow back

Broadcast AND conversational

Broadcast...

Companies letting people know what

they’re doing.

Not much conversation

Conversation...

@username alerts the other person that you have mentioned

RT = RetweetPass on somebody else’s

comment to your followers.#hashtag = searchable string for topics

Mixture

Very effective for engaging with

listeners

Growing business

Twitter also suffers from spam.

You can block accounts and

report if necessary.

Getting Started...

“Follow” people who are interesting

Watch intially (lurk!)

Engage in conversation

Be interesting!

For the love of all that is Holy...

DON’T spend your time trying to get celebrities to follow you or mention you...

It’s REALLY dull.You’re MUCH more interesting than that.

The Twitter network

People you

follow

People who

followyou

Hence the RT.Share what you like with others.

Twitter as filter / finderI LOVE music & films

People I follow recommend music / films / books / YouTube clips / anything.

I can then follow up and have a listen.

DISCOVERY...

Twitter as filter / finderMany people use Twitter for quick answers:

Where can I get Vegan food near Leicester Sq.?

Booking house concerts in US May - June.

How do I archive email on an iPad?

What’s the best Twitter client for Android?

scrapbook for/of friends

“Friends” mutually agree to follow each other.

Share as much or as little as you like.

Facebook as a business...

Facebook can store and share a LOT of information about who you are, what you like, contact details etc.

CONSIDER how much you want to share.Examine your account Privacy settings carefully.

For me: Facebook is for friends only

People I know and trust.

NOTHING is shared outside this group.

“Professional Facebook”

Professional contacts

Professional interest groups (Pharmacometrics, ACOP, PAGE, R Users)

Online “CV”

You as a professional

What are you interested in?

What are your specialisms?

What can you offer others?

Look beyond the networking...

Contribute to discussions

Share information

Advertise what you do, and show how you do it.

RSS = NewsRSS Readers aggregate / collate news feeds

Automatically update

Text, pictures, audio (podcasts), video

Where you see this sign:

Click to add the link to your favourite reader

Or copy the URL for the website into your reader.

On-line readers

Software readers

Some websites collate for you...

Cloud resourcesAKA places to store your stuff online and share

Bookmarks(You know how it’s a pain in the bum

when you move from one PC to another and need to reload your bookmarks?)

Tags are useful to categorise stuff

Bookmarks, blog entries, photos, music,...

Makes it easier to filter content

Share only a specific kind of content.

Then your RSS feed can wind up in useful

places...

Papers / Manuscripts

Pictures, photos

Music Discovery

Events / scheduling

Project planning

Notes, pictures, etc.Web interface & software

Syncs across all platforms (web, computer, iPod etc.)Access it anywhere.

Anything...(Personal backup)

Web interface & software

Upload stuff.

Syncs across all platforms.Access it anywhere.

WebsitesDocuments

BlogsEmail

Calendar, etc.Wednesday, 27 April 2011

Chrome Operating System

Everything in the cloud

The best tools work and sync across

multiple platforms:web, desktop, handheld

You got an app for that?

HOLD UP!All of these tools are social too...

Finding out what sites other people have bookmarked using a given tag

Shared access to folders on Dropbox

Advice for getting started:ListenEngageBe Real

Be RespectfulHave Fun

Courtesy of Espresso: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637

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