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Social Media & Stuff

Social Media & Stuff

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Presented 2/4/12 to the Publisher’s Conference for Commercial Printers in Warrenton, Va. Thanks to Sid Chadwick of Chadwick Consulting (www.chadwickconsulting.com) for the invitation and to all attendees for the engagement!

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Social Media & Stuff!

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Thanks, Epicponyz.com!

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Questions?!

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1960: Jerome McCarthyʼs 4 Ps!

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Ogilvy & Mather, 2009:!

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From: To:

• Product!!• Place!• Price !• Promotion!

"  EXPERIENCE "  EVERYPLACE "  EXCHANGE "  EVANGELISM

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How many people, exactly?!

U.S.  adults  21+:  210  million  

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Who are they?!

Source: Pew Internet!

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Pew: 65% of adults use social networking sites; 43% on a typical day.!

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Source: Pew Internet!

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Twitter CEO Dick Costolo:!

"  100 million users are active on Twitter "  55% log on every day via mobile "  40% of active users do not Tweet or

have not Tweeted in the last month. "  Twitter.com sees 400 million unique

visitors each month

As of October 2011!

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Theyʼre out there.!

--Jakob Nielsen!

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Sample SoMe goals: JetBlue Airways"

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"   [email protected]""   mckinseydevelopment.com""   facebook.com/mckinseydevelopment""   @McKinseyIMC  

Questions?!(Seriously this time.…)!


STUFF MEDIA KIT

STUFF MEDIA KIT

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