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Social media is firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other has changed because of these tools. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends.This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media. In addition, recommendations for corporate social media policies and the role of IT in social media will be addressed.Presented in first quarter 2012 as the Education Across the Nation (EDxN) series for the Australian Computer Society.
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Social Mediaand PrivacySarah Mitchell
What is Social Media?
What is Privacy?
Changes in social norms
How data is collected about you
What you can do to maintain your privacy
Goal for Tonight
Big Brother meet Mark Zuckerberg
Written in 1949Pervasive government
surveillance
Launched in 2004Facebook's mission is to give people
the power to share and make the world more
open and connected.
What is Social Media?
Online tools designed to connect people with common interests including:
LinkedIn Facebook Twitter Blogs YouTube FourSquare Flickr
Australians Online 2009
use the Internet
subscribe to
Broadband service
subscribe to
Internet service
http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/4102.0Main+Features50Jun+2011
http://www.socialmedianews.com.au/social-media-statistics-australia-january-2012/
Paradigm Shift in Social Norms
We Assume:
Conversations are private and only made public when we take action
But Online:
Conversations are public by default and you have to work to make them private
What is Privacy?
“Privacy isn’t about controlling functional access to content as much as knowing what to share
when and how it will flow.”
Danah Boyd
32nd International Conference of Data Protection and Privacy Commissioners
The Pullof the Social Network
The comfort of strangers
1. Most social networks have no way to qualify friendships. If they do, they’re ineffective or rarely used.
2. We’re much more relaxed about strangers in an online environment than we are in person.
3. Social networks provide a game-like atmosphere where collecting friends and building big followings is desirable.
Alexander Korth, http://www.readwriteweb.com/archives/on_privacy_in_social_networks_what_drives_users.php
Social Media is designed to encourage people to abandon privacy. We’re MORE reserved in person.
We connect with people we don’t know and we do it often
It’s immediate; everyone has devices and networks Image courtesy of Miss Karen at Flickr.com
Be aware
Your Information is Networked
Social Media is considered part of the public domain
Over 90% of recruiters used social media tools to screen candidates
Journalists scour Facebook whenever they need a photo
Image courtesy of fredcavazza at Flickr.com
It’s not Big Brother you should be worrying about - It’s your family, friends and colleagues
You’re being exposed in new ways
In many different forums
There is no privacy!
“It’s highly likely that if you have
had a public profile or website that
has publicly accessible data, it’s
been indexed and identified by
someone.” tribalytic.com
“We don’t have developed laws of
individual privacy in Australia.”
Michael Lishman, Partner at Clifford Chance
24 May 2011, AICD Emerging Director Briefing: Risk and Reputation Management
What on earth is
WOEID?
WOEID
Where on Earth ID (WOEID) describes your location in a more friendly way than longitude/latitude coordinates
How is WOEID determined?
GPS coordinates from your mobile phone, computer, car or any other GPS device
Geo tags derived from user profiles like www.trendsmap.com
Your time zone
How is WOEID determined?
Placemaker from Yahoo – Free geoparsing Web service for feeds, web pages, news, status updates
Language identifier
Text Mining – What you’re talking about in your social media activity Image courtesy of Smart Stylist on Flickr.com
How is WOEID determined?
FourSquare and other social media tools using that auto posting feature
Network theory – You probably live where your network is located
Publically available APIs for nearly every social media site including Facebook and Twitter
Facebook’s ‘Social Graph’ API
{ "name": "Facebook Platform", "type": "page", "website": "http://developers.facebook.com", "username": "platform", "founded": "May 2007", "company_overview": "Facebook Platform enables anyone to build...", "mission": "To make the web moe open and social.", "products": "Facebook Application Programming Interface (API)...", "fan_count": 449921, "id": 19292868552, "category": "Technology“ }
Your extended social network:– Blog– Facebook– Twitter– LinkedIn– MySpace
Paid services (online detective agencies)
How is WOEID determined?
Social Media is here to stay BUT:
Your data lives into perpetuity
You don’t own the data once it’s posted onto the web
Privacy policies change all the time
How is WOEID used?
Recommendations
How to Stem Privacy Erosion
Behave as if the world is paying attention – it is
Turn off GEO tracking on your electronic devices
(don’t forget your car)
Remove or deactivate social networking accounts
you no longer use
Refrain from using auto posting features
Refrain from using cross channel integration
Become familiar with privacy settings
My Personal Rules
Don’t post personal photos of anyone
Never mention the names of my family
Do not discuss where I’m going or advertise when I’m going to be away from home
Don’t reveal my birthdate
Understanding the flow of data and the integration between
social networking channels is keyto protecting your privacy.
Social Media is NOT private
Privacy Commissioners website (Aus)www.privacy.gov.au
Privacy Rights website (USA) www.privacyrights.org
Timothy Lisko (USA), @PrivacyWonkwww.privacywonk.net
Vivenne Storey (Australia), @mysocialpolicyhttp://mysocialmedialawyer.wordpress.com/
GoodResources
Questions?
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