Social Media and National Libraries

Social Media for National Libraries

Social media is

HUGE

But is it useful?

How are we using it?

Twitter examples

Celebrate Shrove Tuesday with a pancake recipe from 1782 http://bit.ly/y1GAR8 Don't forget - only half a mutchkin

Twitter examples

The Massacre of Glencoe took place on this day in 1692. This is the origin order to “put all to the sword” under 70. http://bit.ly/9EJSNe

Twitter examples

It's the Oscars this weekend and Friday's Fun Film shows some rare Scottish success at the Oscars from 1961

Facebook posting

Facebook postings - video

Facebook postings - pictures

Is it working?

Twitter followers- last three months

Comparing performance

Comparing national libraries

Tweeting rates

Facebook : January - November

2011

0

10000

20000

30000

40000

50000

60000

January May September

Page views

Facebook : January to November 2011

0

500

1000

1500

2000

2500

3000

January May September

Monthly users

Reach

Virality

Engaged users

Summary

•Be active •Be interesting•Be funny (where possible) •Monitor what’s happening•Listen and respond to what people are saying