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This presentation was given July 27, 2011 at our monthly DODASSMC meeting, by Mr. Ben-Yahuda.
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© Copyright IBM Corporation 2011
July, 2011
Connectivity:Expanding the Role of Social Media beyond Communications
Gadi Ben-Yehuda, Social Media DirectorIBM Center for the Business of Government
Gadi.BenYehuda@us.ibm.com202.551.9338
© Copyright IBM Corporation 2011
What Does the IBM Center Do?
Thought leadership by top minds in academe aligned with the Obama Administration’s key management themes
Semi-annual magazine sent to federal senior executives
Website with blogs on The Business of Government, Cost Take Out and Making Healthcare Reform work
Weekly radio show with government executives
The IBM Center helps build public sector relationships by focusing on The IBM Center helps build public sector relationships by focusing on the the people people in government.in government.
The IBM Center helps build public sector relationships by focusing on The IBM Center helps build public sector relationships by focusing on the the people people in government.in government.
The IBM Center helps pubic sector executives improve the The IBM Center helps pubic sector executives improve the effectiveness of government with practical ideas and original thinkingeffectiveness of government with practical ideas and original thinking
The IBM Center helps pubic sector executives improve the The IBM Center helps pubic sector executives improve the effectiveness of government with practical ideas and original thinkingeffectiveness of government with practical ideas and original thinking
© Copyright IBM Corporation 20113
The Necessary Quote
“The spread of information networks is forming a new nervous system for our planet. When something happens in Haiti or Hunan, the rest of us learn about it in real time—from real people. And we can respond in real time as well.” - Secretary of State Hillary Rodham Clinton
© Copyright IBM Corporation 20114
Connectivity as a function of specific media
Tweet
@GBYehuda: we’re born alone and only through media layers can we extend our cognitive capacities. #socmed #bleak #weltanschauung
In reality, we are born alone and exist in our own minds (except for the Na’vi).
Only through layering connectivity media can we extend our cognitive capacities.
© Copyright IBM Corporation 20115
Layers: Visualizations
© Copyright IBM Corporation 20116
Layers can be applied or ignored, but once available, they can rarely be removed.
Layers: Cognitive, Physical, Digital
Layer Benefits Liabilities
Reality – Base Layer Gravity, Sun Light, Organs Diseases, predators, GIGO, floods,
Family/Relationships Additional perspectives, resources Offering up resources, time
Language Allows for complex thought Mediates reality, shapes perception
History Anchors people in shared culture Traps people in cycles of action/reaction
Government Sets rules for everyone, helps plan Limits freedom
Financial Credit, amassing resources Can lose capital, harder to start over
Electricity Extended Workday, livable regions Pollution, stress
Digital Social Media Taps into larger resources Distracting
© Copyright IBM Corporation 20117
Four Laws of Layers and Media
Law Why it matters
Every layer exists within a medium that enables and circumscribes its attributes. A layer cannot exist independent of a medium, but each medium limits the layer it supports.
Choosing the right mix of layers based on the available media.
Some layers can share media (think Twitter and Facebook via SMS), some cannot (blogging via SMS?!).
Adopting the right media based on what layers you want to use.
All layers are encoded and take time to learn both to read and to write.
Understanding the resource requirements of staff to encode and of users to decode.
Media give rise to layers, which in turn give rise to new media.
Adapting to new uses for media without losing the functionality of traditional uses.
© Copyright IBM Corporation 2011
The Social Layer: Enabling Connectivity
What we can connect through digital media
• People to each other
• People to applications and files
• People to data
• People to things
© Copyright IBM Corporation 20119
Connecting People to:Data, Documents, People, and Things
© Copyright IBM Corporation 2011
Benefits, metrics, and media
Beware The Dangerous House!
© Copyright IBM Corporation 2011
Connecting People to Each Other
Benefits Reducing wasted time, effort; increasing transparency; sharing, speeding expertise; streamlining management; encouraging participation
Metrics Number of connections, yes, but more importantly: more efficient creation of working groups; less time spent on project management; faster cycle-time from conception to completion of projects.
Media Social networks, microblogs, email, instant messenger (IM) clients
Corridor; GovLoop; AIM; Microblogs; Ideation platforms
How to get started Allow internal social networking, create and encourage the use of internal microblogging, host internal profile directory, launch internal IM client
Helpful Policies Mandatory completion of profile page with fields for areas of expertise
Mandatory handle for IM client
Senior-level participation in microblogging
© Copyright IBM Corporation 2011
Connecting People to Applications and Files
Benefits Reducing wasted time, effort, cost; increasing transparency; enabling mobile workforce; allowing greater flexibility for front-line staff;
Metrics Polling employees to set benchmarks on metrics: time from document request/conception to completion? Number of rounds of vetting? Time spent between revisions? Also: time lost for updates of applications that can be saved with single updates to online applications.
Media Cloud storage; Intranet and/or ExtranetSharepoint; Google Docs; SaaS
How to get started Saving documents to cloud drives and enabling collaboration; smaller hard drives on computers; capping inbox and email sizes (could be draconian)
Helpful Policies Mandatory storage of agency-wide documents (e.g. HR policies) in cloud storage
Senior-level usage of cloud storage
Encouraging the sharing of documents and use of links rather than sending attachments
© Copyright IBM Corporation 2011
Connecting People to Real-time Raw Data
Benefits Increasing transparency; encouraging participation; innovation; improving decision-making
Metrics Polling employees to set benchmarks and gather information: ask managers if they have made different decisions because of available data and visualizations. Track time from reports of measurable phenomena (street traffic, e.g.) to response (adjusting traffic lights or allocation of police to effected areas)
Media Cloud storage, office-bound and mobile internet devices.
How to get started Set up a data.gov type site and mandate agencies to publish available data in machine-readable formats. Contact relevant third-party oversight groups and developers to use the data in applications and visualizations.
Helpful Policies All data must be published in machine-readable formats;
© Copyright IBM Corporation 2011
Connecting People to Things
Benefits Lower energy costs, lower spoilage/over stock costs, ability to allocate resources quickly and effectively, ability to forecast maintenance needs for mechanical supply, use of object-data in applications and visualizations
Metrics Less money spent on materials; better management of stock
Media QR codes, near field communications, computers, mobile devices
How to get started Take stock of your stock! Place tracking technology on certain kinds of materials (vehicles, or laptop, e.g.) and install the software to track them.
Helpful Policies Add QR codes, RFID tags or NFC
© Copyright IBM Corporation 2011
Key tasks accomplished through connectivity media
Monitor – hear the conversations about your issues and keep tabs on the human and physical resources under your purview.
Collaborate – share information, ease management, and work together on tasks more efficiently and effectively.
Organize – hew to strategic demands, not bureaucratic strictures in allocating human and material resources to accomplish mission-critical tasks.
Activate – give people tasks, goals, and tools to accomplish meaningful assignments with minimal, but still effective, oversight.
Empower – Provide a platform for people to self-organize and set their own goals, develop their own tools, and accomplish their own mission.
© Copyright IBM Corporation 2011
10 Benefits of Connectivity
1. Reduces wasted time,
2. Finds missing materials,
3. Saves effort on individual tasks (for use later!)
4. Enables mobile workforce
5. Affords flexibility to front-line staff
6. Enhances the utility of everyone’s knowledge (by increasing its availability)
7. Eases management (including self-management)
8. Increases transparency
9. Encourages greater levels of participation
10.Fosters innovation
© Copyright IBM Corporation 201117
The Connectivity Ladder – Step it up!
1. It stars with people. Social Networks: Don’t just build it – send out invites. Better yet, send a van around to pick people up!
2. It accelerates with applications and platforms
3. It grows through data sharing
4. It deepens with sensors
5. It takes a village – which takes us back to #1 – never forget to be inclusive, to reach out, to recruit.
© Copyright IBM Corporation 201118
Questions?
Gadi Ben-Yehuda
Gadi.benyehuda@us.ibm.com
Twitter: @GBYehuda
G+: GPlus.to/GBYehuda
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