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Impacts of Social Media On climate Change reporting
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SOCIAL MEDIA AND CLIMATE CHANGE
REPORTING
Yinka Olaitowww.yinkaolaito.com
News consumers now search for news throughout the day...news
organizations is to adapt to the evolving habits of their readers.
‘‘Social Media provides valuable links to the world around us; enables us to
strengthen our relationships with users and sources; and
serve as an outlet to promote and distribute our work. As
journaliststake part in this vibrant conversation’’ Source: James Hohmann.
Multiplier effect
NEED FOR SOCIAL MEDIA IN CC REPORTING
Social Media is about: dialogue, the community, and niche audiences — a complement to the
new direction of news publishing
3 LEVELS OF NEWS CONSUMERS
1.Traditional consumers-love print media.2 Digital Consumers: go to the web and digital for news. 3.The Connected Consumers: go to Facebook and twitter to find news update
AFRICA AND SOCIAL MEDIA
Africa is currently the most dynamic continent on Facebook. It gained more
than 50 percent of its 25 million Facebook users in the six months up
to February 2011. The top three countries in Africa are Egypt (5.6
million users), South Africa (3.7 million users) and Morocco (3 million users).
Source: SocialBaker
SOCIAL MEDIA: CCR AND SUCCESS
The future belongs to people who can spread ideas.
SOCIAL MEDIA: CCR AND SUCCESS
The result we seek must be intentional and aspirational in its design, calculation,
presence and overall mission
SOCIAL MEDIA: CCR AND SUCCESS
Constant value lubrication + engaging content
SOCIAL MEDIA:
CCR AND SUCCESS
Community spirit
SOCIAL MEDIA:
CCR AND SUCCESS
Localize the pain
Content and Messaging
Content Is Not Messaging. It's More Than Copy. Real content drives interaction
Content =Social Media’s hard currency
CONTENT
Photo. Text, audio, video all in story form
CONTENT
Add value+ avoid hard sell
CONTENT
Respect: people, forum and copyrights
CONTENT
Protect: Confidential and Proprietary information.
FACEBOOKAS CC
REPORTING TOOL
Profile and page
MAXIMIZING FACEBOOKFOR CC REPORTING
WallNotes: vital tool to engage fans/friends, Easy to use Video Photos,Groups: Community of people with common interestEventsLinks
Insight page
140 characters=To be mobile friendly
3 levels Of Interaction
Message to all(Publicly)=Tweet update
3 levels Of Interaction
Message to a specific person(publicly)=@
3 levels Of Interaction
Message to a specific person privately=DM
VALUE FOR CC REPORTING
CONNECT
Spread
Share
Promote
MASTERING THE PLATFORM FOR CCR
Value of a keyword-stuffed profile
MASTERING THE PLATFORM FOR CCR
Engage, connect, follow right audience
MASTERING THE PLATFORM FOR CCR
URL shorter
MASTERING THE PLATFORM FOR CCR
Hashtag=# (aggregate conversation around a topic, event)
MASTERING THE PLATFORM FOR CCR
M.J.AV
VITAL TOOLS FOR CCR
TwitPic
VITAL TOOLS FOR CCR
Twitvideo
BLOGS
Web blog=Online JournalA voice to the voicelessOver 130 millions
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BloggingPlatform
www.yinkaolaito.com
39
BLOG ADVANTAGE FOR CC REPORTING
Content platformExpertiseEducation
EngagementFeedback
www.michaelsageng.com/www.yinkaolaito.com
40
BEGINNERS’ GUIDE
Choice of platform
Goal Develop strategy Feedback Management
www.yinkaolaito.com
BLOG: EMBEDDING TOOLS
Networked blog-FacebookTwitter profileUrl and content spread
42
Video Platform
Times invention of the year 200575 billion videos-user-generated
-2Billion views daily-Techcrunch
CC REPORTING/STARTERS’ GUIDE
Create account with Gmail.Get a mobile phone/CameraObserve platform rules
CC REPORTING: SPREADING YOUR MESSAGE
Tagging, branding, picture and audio quality
VIDEO BRANDING/MARKETING TOOL
Viewbix
DOWNSIDE OF SOCIAL MEDIA
“Information from your Facebook page, your blog entries, and your tweets —
even if you intend them to be personalmessages to your friends or family — can be easily circulated beyond your
intended audience. This content, therefore,
represents you’’.
DOWNSIDE OF SOCIAL MEDIA
The web’s democratic nature could result in a lot of inaccurate buzz,
which makes the filtering role of news organizations more important than ever. Some reporters have been too
eager to pounceon anything they see online, but being
a good gatekeeper means carefully authenticating any information found
on Twitter or Facebook. Source: James Hohmann
DOWNSIDE OF SOCIAL MEDIA
It’s important to get consent if using material from people’s
pages where they’d have a reasonable expectation of privacy. On a breaking news story, with heavy deadline pressure and a
desire to get as much information as possible, it’s tempting to yank details from someone’s Facebook page and throw them
onthe web.
Source: James Hohmann
LEGAL ISSUES
Avoid: unguarded conversation/ Behaviour
“Be honest about who you are, identifying yourself as a XYZ employee
online if you would do soin a similar situation offline. This
applies to your Twitter and Facebook accounts, for example, as well as
personal blogs andcomments you post on other blogs or
stories.
RESOURCE GATHERING TOOLS
Google readerRSS
IPAD Flipboard-links shared by friends on FB and TwitterInstapper-free read later tool
Hunch: tool to personalise the internet and recommend taste
Google +
Data Verifications
Data Verifications,Illustrations Tools
TinEyeImage Level AnaylizerContent producer’s track record and affiliationsPhotoshopMS Picture manager
CC RELATED WEBSITES
GLOBALIJNET: http://ijnet.org/
UN framework Convention On climate: http://unfccc.int/2860.php
NASA: http://climate.nasa.gov/
Pew Centre: http://www.pewclimate.org/?gclid=CK6M6a_z3asCFQ0OfAodMmM0QA
USA environment protection: http://www.epa.gov/climatechange/index.htmlInter governmental panel : http://www.ipcc.ch/
Papers: http://onlinelibrary.wiley.com/doi/10.1111/j.1751-9020.2008.00188.x/abstract
NigeriaKnowledge about climate change: http://www.nigeriaclimatechange.org/ccinfo.php
Nigeria Environmental study: http://www.nestinteractive.org/index.php
Climate Change Nigeria Network: http://ccnnigeria.org/index.html
CASE STUDY/GROUP ASSIGNMENT
CONVERSATION CONTINUES
Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.com Twitter: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785www.michaelsageng.com/www.yinkaolaito.com
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