SOCIAL MEDIA AND CLIMATE CHANGE

REPORTING

Yinka Olaitowww.yinkaolaito.com

News consumers now search for news throughout the day...news

organizations is to adapt to the evolving habits of their readers.

‘‘Social Media provides valuable links to the world around us; enables us to

strengthen our relationships with users and sources; and

serve as an outlet to promote and distribute our work. As

journaliststake part in this vibrant conversation’’ Source: James Hohmann.

Multiplier effect

NEED FOR SOCIAL MEDIA IN CC REPORTING

Social Media is about: dialogue, the community, and niche audiences — a complement to the

new direction of news publishing

3 LEVELS OF NEWS CONSUMERS

1.Traditional consumers-love print media.2 Digital Consumers: go to the web and digital for news. 3.The Connected Consumers: go to Facebook and twitter to find news update

AFRICA AND SOCIAL MEDIA

Africa is currently the most dynamic continent on Facebook. It gained more

than 50 percent of its 25 million Facebook users in the six months up

to February 2011. The top three countries in Africa are Egypt (5.6

million users), South Africa (3.7 million users) and Morocco (3 million users).

Source: SocialBaker

SOCIAL MEDIA: CCR AND SUCCESS

The future belongs to people who can spread ideas.

SOCIAL MEDIA: CCR AND SUCCESS

The result we seek must be intentional and aspirational in its design, calculation,

presence and overall mission

SOCIAL MEDIA: CCR AND SUCCESS

Constant value lubrication + engaging content

SOCIAL MEDIA:

CCR AND SUCCESS

Community spirit

SOCIAL MEDIA:

CCR AND SUCCESS

Localize the pain

Content and Messaging

Content Is Not Messaging. It's More Than Copy. Real content drives interaction

Content =Social Media’s hard currency

CONTENT

Photo. Text, audio, video all in story form

CONTENT

Add value+ avoid hard sell

CONTENT

Respect: people, forum and copyrights

CONTENT

Protect: Confidential and Proprietary information.

FACEBOOKAS CC

REPORTING TOOL

Profile and page

MAXIMIZING FACEBOOKFOR CC REPORTING

WallNotes: vital tool to engage fans/friends, Easy to use Video Photos,Groups: Community of people with common interestEventsLinks

Insight page

140 characters=To be mobile friendly

3 levels Of Interaction

Message to all(Publicly)=Tweet update

3 levels Of Interaction

Message to a specific person(publicly)=@

3 levels Of Interaction

Message to a specific person privately=DM

VALUE FOR CC REPORTING

CONNECT

Spread

Share

Promote

MASTERING THE PLATFORM FOR CCR

Value of a keyword-stuffed profile

MASTERING THE PLATFORM FOR CCR

Engage, connect, follow right audience

MASTERING THE PLATFORM FOR CCR

URL shorter

MASTERING THE PLATFORM FOR CCR

Hashtag=# (aggregate conversation around a topic, event)

MASTERING THE PLATFORM FOR CCR

M.J.AV

VITAL TOOLS FOR CCR

TwitPic

VITAL TOOLS FOR CCR

Twitvideo

BLOGS

Web blog=Online JournalA voice to the voicelessOver 130 millions

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BloggingPlatform

www.yinkaolaito.com

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BLOG ADVANTAGE FOR CC REPORTING

Content platformExpertiseEducation

EngagementFeedback

www.michaelsageng.com/www.yinkaolaito.com

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BEGINNERS’ GUIDE

Choice of platform

Goal Develop strategy Feedback Management

www.yinkaolaito.com

BLOG: EMBEDDING TOOLS

Networked blog-FacebookTwitter profileUrl and content spread

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Video Platform

Times invention of the year 200575 billion videos-user-generated

-2Billion views daily-Techcrunch

CC REPORTING/STARTERS’ GUIDE

Create account with Gmail.Get a mobile phone/CameraObserve platform rules

CC REPORTING: SPREADING YOUR MESSAGE

Tagging, branding, picture and audio quality

VIDEO BRANDING/MARKETING TOOL

Viewbix

DOWNSIDE OF SOCIAL MEDIA

“Information from your Facebook page, your blog entries, and your tweets —

even if you intend them to be personalmessages to your friends or family — can be easily circulated beyond your

intended audience. This content, therefore,

represents you’’.

DOWNSIDE OF SOCIAL MEDIA

The web’s democratic nature could result in a lot of inaccurate buzz,

which makes the filtering role of news organizations more important than ever. Some reporters have been too

eager to pounceon anything they see online, but being

a good gatekeeper means carefully authenticating any information found

on Twitter or Facebook. Source: James Hohmann

DOWNSIDE OF SOCIAL MEDIA

It’s important to get consent if using material from people’s

pages where they’d have a reasonable expectation of privacy. On a breaking news story, with heavy deadline pressure and a

desire to get as much information as possible, it’s tempting to yank details from someone’s Facebook page and throw them

onthe web.

Source: James Hohmann

LEGAL ISSUES

Avoid: unguarded conversation/ Behaviour

“Be honest about who you are, identifying yourself as a XYZ employee

online if you would do soin a similar situation offline. This

applies to your Twitter and Facebook accounts, for example, as well as

personal blogs andcomments you post on other blogs or

stories.

RESOURCE GATHERING TOOLS

Google readerRSS

IPAD Flipboard-links shared by friends on FB and TwitterInstapper-free read later tool

Hunch: tool to personalise the internet and recommend taste

Google +

Data Verifications

Data Verifications,Illustrations Tools

TinEyeImage Level AnaylizerContent producer’s track record and affiliationsPhotoshopMS Picture manager

CC RELATED WEBSITES

GLOBALIJNET: http://ijnet.org/

 UN framework Convention On climate: http://unfccc.int/2860.php

 NASA: http://climate.nasa.gov/

Pew Centre: http://www.pewclimate.org/?gclid=CK6M6a_z3asCFQ0OfAodMmM0QA 

USA environment protection: http://www.epa.gov/climatechange/index.htmlInter governmental panel : http://www.ipcc.ch/

Papers: http://onlinelibrary.wiley.com/doi/10.1111/j.1751-9020.2008.00188.x/abstract 

NigeriaKnowledge about climate change: http://www.nigeriaclimatechange.org/ccinfo.php

 Nigeria Environmental study: http://www.nestinteractive.org/index.php

 Climate Change Nigeria Network: http://ccnnigeria.org/index.html

CASE STUDY/GROUP ASSIGNMENT

CONVERSATION CONTINUES

Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.com Twitter: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785www.michaelsageng.com/www.yinkaolaito.com