Social media 4 staffing firms

power of people.#TechUSASocial

Presented by: Chris Frew@BiotechMd

Social Networking for Business

Expectations?

Define Social Networking for BusinessDiscuss why Social Networking is important

To our Candidates, our Clients, our CompetitorsDiscuss the benefits of social networking & social recruitingShare examples of how we can use these tools for our business

LinkedIn, facebook, Twitter, YouTube, etc.Define Tech USA’s goals and Social StrategyImmediate take-aways to impact your business

Social Networking for Business

Does this look familiar?I’m eating a #donut

I ‘Like’ donuts

My skills include donut eating

Watch me eat my donut

This is where I eat donuts

Here’s a vintage pic of my donut

Social Networking for Business

What is social Networking for Business?“It is the STRATEGIC use of online social networks to facilitate the ENGAGEMENT of your TARGET audiences through a series of BRAND-FOCUSED messages with specific end GOALS.”

Keys to Success:

Strategic – a plan based off of your businessENGAGEMENT – no different than regular networking

RT: Successful Brands are SOCIAL!

Target audience – messages delivered to the intended marketBrand-Focused – consistent & reflective

CONTENT is King

Goal oriented – what is the ROI?

Social Networking for Business

Social Networking for Business

Why do we need to think social? Over 2.8 billion people using social media networks Users spend a quarter of their internet time on social media channels. 50% of all social media users follow brands and 36% post brand-related content. 56% of consumers say they are more likely to recommend a brand after becoming a fan on Facebook.

Social Networking for Business

Why is Social important to our Candidates?82% of Job Seekers use social networks36.6 Million jobs seekers used social media to find their last job29% use social media as their primary tool for job searching46% Spend more than 6 hrs/wk job searching on social media sites50% still spend most of their time on job boards... BUT…

Most job boards now have social sharing capabilities

Social Networking for Business

Why is Social important to our Clients?92% of Co’s are using social media for recruitment this year73% have made a hire from social media this year

89% from LinkedIn, 25% through Facebook and 15% through Twitter.

57% say it improves company branding52% say it generates more applicants48% say it produces more referrals

Social Networking for Business

IS SOCIAL RECRUITING REAL?

#TweetMyJobs

Social Networking for Business

Benefits of Social Media for Staffing? Post jobs for free Attract candidates & referrals Leads Recommendations Market Insights Branding Candidate feedback ___?____

Social Networking for Business

How are we successfully using social now?LinkedIn

Warm Sales Calls Recommendations Company Pages Post jobs Skills & Expertise Events Sharing knowledge & contributing to groups

Social Networking for Business

How are we successfully using social now?Facebook

Post jobs Follow Companies & get leads Groups & Events Market insights & leads

Twitter Leads & Market Info Post Jobs Branding & Engagement

Social Networking for Business

How are we successfully using social now?YouTube

Market Insights Client Info for Candidates

Meetup Groups Recruiting & leads

Pinterest Job & Company Info

Social Networking for Business

Are our competitors social?

Social Networking for Business

Are our competitors social?

Social Networking for Business

Are our competitors social?

Social Networking for Business

Are our competitors social?

Social Networking for Business

But what’s the R.O.I.?Staffing Industry Analysts 2012 Best Practices Report

Bayside Solutions – Best Use of LinkedIn 1000 Likes & 160+ recommendations = Immediate Revenue Impact

Yoh* – Best Company Blog 8,500 monthly site visits, 140 sales lead per month = $5M Revenue

Harvey Nash – Best Integrated Campaign Blog + LinkedIn + CIO Survey = $1M+ Revenue

Allegis Group – www.21-R.com Developed & launched their own fully

integrated social recruitment

Platform & CRM System

Social Networking for Business

So when candidates or clients start there search… where does Tech USA stack up?

Social Networking for Business

What’s The Tech USA Social Strategy?

HIRE MARK!

Social Networking for Business

What’s The Tech USA Social Strategy?

HIRE MARK!

Social Networking for Business

What’s The Tech USA Social Strategy?

YOU!It’s a collaborative effortIt’s going to take individual ownershipWe’re going to do it right

Social Networking for Business

4 Goals of the Tech USA Social Strategy

1.Establish & Promote our Brand

2.Engage with Candidates & Clients

3.Identify leads & filter them to divisions

4.Drive candidate applications Internal & External

Social Networking for Business

Next Steps to a Social TechUSAOne Main Facebook Page

Drive our brand Sell our culture Advertise internal jobs Engage our clients

4 Division Pages Drive our Brand Post jobs Engage our candidates & clients

Social Networking for Business

Next Steps to a Social TechUSALinkedIn Strategy

Connect with EVERY client and candidate Ask for 5 recommendations --> Intro’s Update your status on a regular basis Post jobs & industry info Engage in groups

Twitter Strategy 1 Main account & 4 Main Division accounts Tweet all of our jobs Share current events and industry info Engage with people!

Social Networking for Business

CONCLUSIONSSocial Networking isn’t a magic arrowIt takes brand conscience thinkingIt’s no different than regular networkingIt’s a longer term strategyYou can do it all from SmartSearchIT WORKS!

Social Networking for Business

Questions?#TechUSASocial

@BiotechMd

References

The following resources were used for this presentation:

http://www.staffingindustry.com/Research-Publications/Publications/Staffing-Industry-Review/May-2012/Beyond-Cool-Factor

http://recruiting.jobvite.com/news/press-releases/pr/jobvite-social-recruiting-survey-2012.php

http://www.talenthq.com/2012/05/the-latest-social-media-stats-for-2012/

http://www.toprankblog.com/2011/04/b2b-social-media-infographics/