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power of people.#TechUSASocial
Presented by: Chris Frew@BiotechMd
Social Networking for Business
Expectations?
Define Social Networking for BusinessDiscuss why Social Networking is important
To our Candidates, our Clients, our CompetitorsDiscuss the benefits of social networking & social recruitingShare examples of how we can use these tools for our business
LinkedIn, facebook, Twitter, YouTube, etc.Define Tech USA’s goals and Social StrategyImmediate take-aways to impact your business
Social Networking for Business
Does this look familiar?I’m eating a #donut
I ‘Like’ donuts
My skills include donut eating
Watch me eat my donut
This is where I eat donuts
Here’s a vintage pic of my donut
Social Networking for Business
What is social Networking for Business?“It is the STRATEGIC use of online social networks to facilitate the ENGAGEMENT of your TARGET audiences through a series of BRAND-FOCUSED messages with specific end GOALS.”
Keys to Success:
Strategic – a plan based off of your businessENGAGEMENT – no different than regular networking
RT: Successful Brands are SOCIAL!
Target audience – messages delivered to the intended marketBrand-Focused – consistent & reflective
CONTENT is King
Goal oriented – what is the ROI?
Social Networking for Business
Social Networking for Business
Why do we need to think social? Over 2.8 billion people using social media networks Users spend a quarter of their internet time on social media channels. 50% of all social media users follow brands and 36% post brand-related content. 56% of consumers say they are more likely to recommend a brand after becoming a fan on Facebook.
Social Networking for Business
Why is Social important to our Candidates?82% of Job Seekers use social networks36.6 Million jobs seekers used social media to find their last job29% use social media as their primary tool for job searching46% Spend more than 6 hrs/wk job searching on social media sites50% still spend most of their time on job boards... BUT…
Most job boards now have social sharing capabilities
Social Networking for Business
Why is Social important to our Clients?92% of Co’s are using social media for recruitment this year73% have made a hire from social media this year
89% from LinkedIn, 25% through Facebook and 15% through Twitter.
57% say it improves company branding52% say it generates more applicants48% say it produces more referrals
Social Networking for Business
IS SOCIAL RECRUITING REAL?
#TweetMyJobs
Social Networking for Business
Benefits of Social Media for Staffing? Post jobs for free Attract candidates & referrals Leads Recommendations Market Insights Branding Candidate feedback ___?____
Social Networking for Business
How are we successfully using social now?LinkedIn
Warm Sales Calls Recommendations Company Pages Post jobs Skills & Expertise Events Sharing knowledge & contributing to groups
Social Networking for Business
How are we successfully using social now?Facebook
Post jobs Follow Companies & get leads Groups & Events Market insights & leads
Twitter Leads & Market Info Post Jobs Branding & Engagement
Social Networking for Business
How are we successfully using social now?YouTube
Market Insights Client Info for Candidates
Meetup Groups Recruiting & leads
Pinterest Job & Company Info
Social Networking for Business
Are our competitors social?
Social Networking for Business
Are our competitors social?
Social Networking for Business
Are our competitors social?
Social Networking for Business
Are our competitors social?
Social Networking for Business
But what’s the R.O.I.?Staffing Industry Analysts 2012 Best Practices Report
Bayside Solutions – Best Use of LinkedIn 1000 Likes & 160+ recommendations = Immediate Revenue Impact
Yoh* – Best Company Blog 8,500 monthly site visits, 140 sales lead per month = $5M Revenue
Harvey Nash – Best Integrated Campaign Blog + LinkedIn + CIO Survey = $1M+ Revenue
Allegis Group – www.21-R.com Developed & launched their own fully
integrated social recruitment
Platform & CRM System
Social Networking for Business
So when candidates or clients start there search… where does Tech USA stack up?
Social Networking for Business
What’s The Tech USA Social Strategy?
HIRE MARK!
Social Networking for Business
What’s The Tech USA Social Strategy?
HIRE MARK!
Social Networking for Business
What’s The Tech USA Social Strategy?
YOU!It’s a collaborative effortIt’s going to take individual ownershipWe’re going to do it right
Social Networking for Business
4 Goals of the Tech USA Social Strategy
1.Establish & Promote our Brand
2.Engage with Candidates & Clients
3.Identify leads & filter them to divisions
4.Drive candidate applications Internal & External
Social Networking for Business
Next Steps to a Social TechUSAOne Main Facebook Page
Drive our brand Sell our culture Advertise internal jobs Engage our clients
4 Division Pages Drive our Brand Post jobs Engage our candidates & clients
Social Networking for Business
Next Steps to a Social TechUSALinkedIn Strategy
Connect with EVERY client and candidate Ask for 5 recommendations --> Intro’s Update your status on a regular basis Post jobs & industry info Engage in groups
Twitter Strategy 1 Main account & 4 Main Division accounts Tweet all of our jobs Share current events and industry info Engage with people!
Social Networking for Business
CONCLUSIONSSocial Networking isn’t a magic arrowIt takes brand conscience thinkingIt’s no different than regular networkingIt’s a longer term strategyYou can do it all from SmartSearchIT WORKS!
Social Networking for Business
Questions?#TechUSASocial
@BiotechMd
References
The following resources were used for this presentation:
http://www.staffingindustry.com/Research-Publications/Publications/Staffing-Industry-Review/May-2012/Beyond-Cool-Factor
http://recruiting.jobvite.com/news/press-releases/pr/jobvite-social-recruiting-survey-2012.php
http://www.talenthq.com/2012/05/the-latest-social-media-stats-for-2012/
http://www.toprankblog.com/2011/04/b2b-social-media-infographics/