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How to use social media in a useful, ethical, and educational way for your practice and for the public
October 26, 20112011 OPA Convention Kathleen Ashton, Ph.D. & Mary Miller-Lewis, Ph.D.
Social Media 101 for Psychologists
Goals
1. Sign up for a social media account2. Understand privacy (or lack
thereof) in social media3. Use your account to post
psychological information or review other’s information
Social Media
• What is social media?• Twitter• Facebook• Linked-In• Blogs• Etc., etc., etc.!
Social Media
• Why become involved?• Main way the
Millenial generation gets their news
• If not us, then who?
• Easy to use, free, and not time consuming
Social Media
• Introduction to Twitter• Completely public• Streaming newsfeed• Anyone can find you on here• www.twitter.com
Social Media
• How a psychologist might use twitter• Send out
information on psychology
• Connect to their blog (we’ll get to this!)
• Keep clients informed about mental health issues
• Increase website traffic
Social Media
• Some examplesAPA Public Education Campaign• @apahelpcenter• Washington, DC• Tips, news and talk about stress, mind-
body health, behaviors and emotional well-being from the American Psychological Association. http://www.apa.org/helpcenter
Social Media
Ohio Psychological Association
• @ohiopsychassn• OPA is a membership
organization of more than 2,000 psychologists and graduate students. For an online referral, visit www.ohpsych.org http://www.ohpsych.org
• #opaconvention
Social Media
• Username: like your e-mail address• @marylewisphd• Profile: picture + description• Counseling Psychologist specializing in
Geropsychology, Long-Term Care, and End-of-Life Issues. Passionate about Social Responsibility and Political Advocacy. http://marylewisphd.blogspot.com/
• Tweet: 140 character message• “Monday Oct 10th is World Health Day. The theme this
year is "Investing in Mental Health." For more info:#http:bit #psych”
Social Media
• @stress_doc• Profile: Kathleen Ashton, Ph.D.
works with APA and OPA in Ohio to communicate how psychology can help people with stress and their health.
Social Media
• Create your own twitter account• Go to www.twitter.com• You can access it from a computer
or your smartphone• Select a username
• 15 characters
Social Media
• Twitterspeak• Followers: people who get your tweets• Follow: people whose tweets you get• Retweet: (RT) forwarding a tweet• Hashtags: (#) makes tweets searchable• Sending a message: use @username• URL shorteners: make web addresses
short to fit in tweets: tinyurl, google, etc.
Social Media
• Try sending a message• Try doing a search using hashtags• Try sending a message with a
hashtag• Try retweeting
Social Media
Introduction to Blogs• A blog is a public site where you
might write brief news items for the public/clients
• Again, usually public and searchable.
• Longer items than a tweet• Can connect you blog to your
website, twitter, or facebook
Social Media
• COSR Blog• http://opapic.blogspot.com/
Social Media
• APA HelpCenter Blog
• http://www.yourmindyourbody.org
Social Media
• Blogs have many uses, like in the classroom!
Social Media
• Blog advice• Keep items fairly short• Use a picture• Provide links and resources• Keep it personal and interesting
Social Media
• Blogging works best when you provide original content fairly regularly
• If reposting others’ content, should get permission first
• Short pieces are generally best• Be sure to “label” your blog articles
for easier access
Social Media
• How to use Facebook• Brought to you via YouTube with Mary
Miller-Lewis!• http://youtu.be/ABOtecoKDM8
“Professional” Facebook
Professional vs. Personal FB
• If you use FB:• Develop a personal FB account that
does not use your full professional name.
• Enable the highest settings for privacy on personal accounts so you are not searchable by clients
• Use a professional FB account as a “placeholder profile” where you do not add friends and/or publish only feeds of psychological information
Social Media Policy
• Develop a Social Media policy for your practice.• Sample: http://www.drkkolmes.com/docs/socmed.pdf
• Talk openly with clients about restrictions on social media
• Consider a balance of privacy over access
• Even if you don’t use social media, get on and “reserve” your name; otherwise someone else might!
Social Media
• Summary• Social media is not scary• Used wisely, can be effective tool• Don’t be afraid to dive in!
Other Resources
• Ohio State Medical Association Social Media Toolkithttp://www.osma.org/files/documents/tools-and-resources/running-a-practice/social-media-policy.pdf
• CDC’s “The Health Communicator's Social Media Toolkit”http://www.osma.org/files/documents/tools-and resources/running-a-practice/social-media-policy.pdf
• Integrating social media into healthcare: http://www.kevinmd.com/blog/2011/04/integrating-social-media-everyday-health-care.html
• Social media for psychologists: http://www.webtrainingwheels.com/2010/01/social-media-for-psychologists-and-therapists/
Other Resources
• Using Twitter to grow your therapy practice: http://blogs.psychcentral.com/private-practice/2011/10/to-tweet-or-notto-tweet-using-twitter-to-grow-your-therapy-practice/
• Integrating social media the right way: http://www.SherpaStore.com
• Social Media –The Strategies (and Tactics!) You Need to Know: http://www.SherpaStore.com
• 25 tips for Social Media Success: http://www.vocus.com/Email/11/Apr/WP/25tipsforsocialmediasuccess.pdf
Public Education in Ohio
Kathleen Ashton, Ph.D.ashtonk@ccf.org216-444-3438APA Public Education Campaign Liaison
for OhioPast Chair, Committee for Social
Responsibility
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