Smartphone Workshop for Small Business

Smartphones and their potential for business use

A project of ARC and ShinyDoor

Your Action Plan

Today's session is less about your phone, and more about your customer's smart phone.

We will work to develop strategies for your organization to engage customers via their smartphone.

Introductions

To begin, let's get to know the group. Please share:

Your Name

Your Business (name and what you do)

Your Current Level of Smartphone Use

Rookie, Veteran, Master

What you do with a smartphone

Who uses a smartphone?

During 2011:

- Nearly 1/2 of US Adults own a smartphone (Pew 2012)

-11% increase over 2010

- Nielsen reports that U.S. youth send on average 3,000 texts A MONTH

What is the smartphone replacing?

71% of smartphone users use the smartphone to shop (Pew, 2011)

What Are People Using On Their Smart Phone?

Google and Facebook are tops!In March, comScore says:Google sites had nearly 94 million

smartphone visitors, or 96.9 percent of the mobile audience.

Facebook ranked second with 78 million visitors, or 80.4 percent.

Washington Business Journal, May 7, 2012

What Are People Using On Their Smart Phone?

Apps also drive the lion’s share of mobile audience engagement, accounting for four out of every five mobile media minutes.

Washington Business Journal, May 7, 2012

What Are People Using?

Android’s top five list: Android Market, Google Search, Google Maps, Gmail and Facebook.

Washington Business Journal, May 7, 2012

Among iPhone users, the five top apps used to access the Internet are iTunes, Google Maps, Facebook, YouTube and Yahoo! Weather.

Your business needs mobile strategies NOW

1 - Website

- Optimized for mobile

- Contains information tailored to mobile

Your business needs mobile strategies NOW

2 - Loyalty Programs

- Aimed at impulse buyers

- Easy to use, fun, interactive

Your business needs mobile strategies NOW

3 - Mobile Search and Review

- Help new customers discover you

- Informative and meaningful

Your business needs mobile strategies NOW

4 - Sales

- Sell on the go

- Tradeshows, craft expos, etc.

Mobile Website Optimization

If your host supports it, automatic optimization works great (Weebly and Google Sites are two that provide free hosting and free optimization)

What does "tailored to mobile" mean?

1 - Fewer images

2 - Lightweight and fast

3 - Focused on providing the basics as quickly as possible

- Location, hours of operation, etc

Try to limit information to just the critical pieces, with navigation available for the other stuff customers may want to see

Action Plan: Website

What do you need to do to make your website optimized for mobile?

Location-based services

Apps like Foursquare and Google Places give your potential customers a way to find you and learn about your business.

They also give your customers a sense of loyalty, community and fun surrounding your business!

Create a loyalty campaign!

First Step - advertise something on your mobile site for mobile customers!

For example "Show us this page on your phone for 15% off your next order"

Create a loyalty campaign!

Next Step - Offer something on Foursquare

For example "The mayor gets a free muffin!"

Loyalty and partnership

This sign states

that when you

'check in' via

Foursquare, they

will make a

donation.

Action Plan: Loyalty Program

What do you need to do to develop a loyalty program using Foursquare?

What value might participating in Foursquare have for your business?

During an average day:

- 59% Read Email On a Smart Phone

- 43% Use Social Media On a Smart Phone

More than half of all local searches ("Find a car repair shop by me") are done on mobile devices.

Translation - you need to know how to reach these customers and tailor advertising to them.

Mobile Search and Review

Customers use apps like Google Search, Foursquare and Yelp to find local businesses.

Does it make sense for you to be on there?

How about your business?

Action Plan: Mobile Search

What do you need to do to grow your presence in reviews?

What are the pros and cons to having a presence in reviews?

Now that you've done all that...

You can use your smartphone to make sales!

Square

Square is a free, easy to use app for iOS and Android

The card reader is free

They charge 2.75% per charge

Deposit funds on a regular basis

Square

Customers find it 'Fun' and 'Cool'

They get emailed receipts almost instantly

You get reports daily

Can accept Visa, MC, AMEX and Discover

Your phone can pay for itself!

Action Plan: Sales

What do you need to do to make sales via smartphone?

Is it an appropriate strategy for your business?

So now what?

What are the steps you need to get started?

What outside help do you need?

Where do you get it?

By what date do you want to see this happen?

What is your Capital Letter Take-Away?

Thank You!

Please be sure to take our class survey before you leave - it will help make our class better!

And be sure to visit us on the web

www.arc.gov

www.shinydoor.com

Questions?

Jason Schroeder

jason@shinydoor.com

References

ReferencesSmith, A. (2012, March 1). Nearly half of American adults are

smartphone owners. Pew Internet & American Life Project. Retrieved from http://www.pewinternet.org/

Reports/2012/Smartphone-Update-2012.aspx?src=prc-headline

Creative Commons License

This presentation was created by Shiny Door

It is licensed under the Creative Commons Attribution 3.0 Unported License

To view a copy of this license, visit

http://creativecommons.org/licenses/by/3.0