Sirous Kavehercy Cee Telecom Romania 2009 Saturated Telecom Markets
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- 1. New Opportunities In The Overly Saturated Telecoms
MarketsSirous Kavehercy, Market Development Director
- 3. If all you have is a hammer, then everything looks like a
nail. Abraham Maslow,1965
- 4. Mobile Messaging, the Story So Far 2008 Acision BV. All
rights reserved : 60 1 Text messaging is a character life line and
with a margin ratio of its the #1 data service
- 5. Yet Commoditisation Is Kicking In 2008 Acision BV. All
rights reserved 2007 2008 2009 MMS 2010 2011 Source : Ovum 2007 SMS
SMS Global data revenue 50 bln 100 bln 25 bln 75 bln Global
messaging volume 1,0 trln 2,0 trln 0,5 trln 1,5 trln SMS MMS Global
ARPU $ 2 $ 4 $ 1 $ 3
- 6. Frantically In Search ForA Revenue Substitute
- Internet brands move to mobile
- The handset as a value proposition
-
- Symbian, Blackberry, iPhone, Android
- Converged messaging initiatives
- 7. What Now?
- 8. Consumers Are TransformingTelecom and Media Sectors
- 9. What Are The Drivers?
- Source: Tomi Ahonen Consulting
Participation Discovery Creation Sharing Virtuality
- 10. ... We Must Exploit Our Backyard
- Personalise The Messaging Experience
- Enable Advanced Call Completion
- Extend Mobile Messaging To Fixed
- Use Messaging To Mobilise The Web And Enterprises
- Get Ready For Mobile Broadband
- Set Up A Mobile Marketing Business
- 11. 1. Personalise The Messaging Experience Business
Youth
Parents
- 12. 2. Enable Advanced Call Completion Source: Acision Survey
2008
- Voicemail to be updated to the 21st century
- Make call completion part of messaging
- Enable marketing to optimize to local service requirements
- 13. 3. Extend Mobile Messaging to Fixed
- Use the reach (and investments) of current messaging
- Make messaging accessible via exchange, widgets, etc
- Cut cost by consolidating the messaging architecture
Messaging Middleware Devices Text messaging Multimedia messaging
Mobile IM (IMPS) Mobile devices Desktops IP TV messaging
architecture
- 14. 4a. Use Messaging to Mobilise The Web charging reliability
location reach identity
- 15. 4b. Mobilise Enterprise Applications WIFI 3G Companies are
rarely able tosetup a digital dialogue with relations 2G
Cellular
- 16. 5. Get Ready For Mobile Broadband Source: Informa; Future
Mobile Operator Business Models April 2008 Amounts in $ mio2008
2012 Mobile Broadband14 % of revenue mix
- 17. 5. Get Ready For Mobile Broadband Intelligence Management
Real Time Data Charging Policy Management PolicyEnforcement Access
Optimiser Service Optimiser Open Internet Proxy
- 18. Bring Back The Love Source: YouTube
- 19. 6. Set Up a Mobile Marketing Business Inventory charging
location reach identity reliability Delivery inbound inserts
banners push sms Media planning & buying Back office &
performance
- 20. Opening New Revenues Opportunities 2008 Acision BV. All
rights reserved Source : Ovum 2007 2007 2008 2009 2010 2011 $ 2 $ 4
$ 1 $ 3 $ 6 $ 8 $ 5 $ 7 Source : Acision 2008 Plain text
Personalisation Convergence Mobilising the web Mobile broadband
Mobile marketing Global ARPU
- 21. Is King
- 22. Contact Is King
- 23. Sirous Kavehercy Market Development Director
--------------------------------------------------------- Mobile:
+31 65252 6222 Email:[email_address] Website:http://www.acision.com
Skype: sirous.kavehercy MSN: sirous.kavehercy@hotmail.com