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Fact Sheet
• Founded: 2012• Officially launched: December, 2013• Funding: $15.8MM• Investors: 83North, Carmel Ventures, TheTime, Rutledge
Vine Capital, Saban Capital Group, FirstTime Venture Capital, Oded Vardi
• Employees: 80 + (October 2015)
Offices across the globe
Tel Aviv
Hamburg
Singapore
LondonNew
York
Already in operationUp next
Digital Publishing: The Model Is Broken!
Mobile devices have changed consumption habits
43Users check their
smartphones
times a day
Users don’t read through entire articles(at least 78% of them)
Source: Slate, 2013
The Homepage is dying
Source: Atlantic, 2014
Today, everyone can be a publisher
2.4m tweets within
24 hours
Then
Now
Traditional business model is collapsing
198mpeople worldwide
use ad blockers
Sources: Google, 2014; Business Insider, 2015
$21.8bnworldwide revenue loss for publishers
56%of digital ads served
are never seen
The new publisher: masters of digital storytelling
They outperform traditional media
50m monthly visits
20m monthly
visits16mmonthly
visits
17m monthly
visits
Vice BuzzFeed Washington Post Boston Globe
$2500
$1500
$250$70
Their valuations easily surpass traditional publishers
Media Company Valuations($millions)
The new publishers’ DNA:Formats + Data + Ubiquitous distribution
How can the rest of the field catch-up?
The leading global user engagement
publisher PLATFORM
Playbuzz cracked the DNA of digital publishing & storytelling
VS.
A growing library of media formats
Gallery QuizTriviaPersonality QuizListFlip CardsRanked List
Countdown ListPoll
Open List
Photo Caption
Video
Soon
Soon
SoonSoon
Content authoring...
…that can be embedded on multiple websites
And promoted on the publishers’ site, feeds and mobile app…
…as well as their social channels
Playbuzz content is optimized based on proprietary analytics
Example: post-publishing item optimization to maximize share rates
I Will Survive
Happy You've Got The Love
Don't Stop Believin'
0
5
10
15
20
25
Average Share Rate: 12.5%
Post-publishing item optimization
I Will Survive
Happy You've Got The Love
Don't Stop Believin'
0
5
10
15
20
25
Average Share Rate: 18%
You’re Beautiful
The world’s leading publishers use Playbuzz to remain relevant
5,000+
publishers can’t
be wrong
A worldwide community of publishers and content creators
40,000+authors
10,000+items per month
200+countries/territories
40+languages
Maximizing impact through audience engagement and social sharing
Phenomenal engagement metrics
11%Share rate 94%
Completion rate4:30 minSessions
Off-the-charts engagement
Playbuzz’s per-item
engagement rates are three times higher
Source: Digiday
Playbuzz.com features the best items
And became a viral hit
Yahoo
BBC
Mail Online
The New York Times
The Guardian
NBC News
Fox News
BuzzFeed
The Huffington Post
Playbuzz
2,112,079
2,283,898
2,467,753
2,634,928
2,817,276
3,201,048
4,407,667
7,089,734
8,668,569
10,218,843
Most shared websites on Facebook (monthly)
Ranked among the most shared sites
onFacebook
Highest percentageof engagement
per item
Source: NewsWhip, January 2015
What Makes Playbuzz Different?
Playbuzz is like no other viral content website
Editorial staffUGC
vs.
Playbuzz is like no other content discovery platform
vs.
Content
recommendation
Content creation
Playbuzz is like no other social network
vs.
Social media networks Content optimized for
social media
Playbuzz is like no other digital publishing tool
vs.
Exclusive CMS
solutions
Formats embeddable
in any CMS
YouTube as a model
•Tools for creating and publishing content•A destination website and a platform for 3rd party embeds•Community, discovery and monetization•Optional monetization for 3rd party authors & publishers
Playbuzz is the best of all these worlds
Business Model
Inventory on publishers’ embeds of Playbuzz content
Ad units placed in heart of
engagement
Native campaigns
Press Quotes
“The Social Content Sensation Of The Year”
“In November [2014], Playbuzz surpassed the Huffington Post and BuzzFeed as the most-shared site on Facebook.”
“At a time when publishers and platforms can’t seem to swim in their own lanes, PlayBuzz is a notable exception.”
“One of the hottest digital properties, a site that has in just months built the kind of appeal others would be happy with in a decade…”
“Imagine if you could build a website that would beat the top publishers at their own game within 10 months of launching. That’s what Playbuzz did.”
“Meet Playbuzz, the Platform Leveling the Content-Creation Playing Field.”
Thank You!
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