Seo Sm 2010 Presentation

Search Engine Optimization / Social Media

Mark Juelich

Executive Director

American Warehouse Systems

Toyota-Lift of Minnesota

A few questions before we begin.

Is your company currently involved in SEO and/or Social Media? Do you mainly use in-house resources or do you contract out marketing efforts?What is your knowledge level with SEO?What is your knowledge level with Social Media?

What is SEO?

Has the definition changed over the last few years?

How can SEO increase my bottom line?

Can SEO be done for little or no cost?

What are the least expensive ways I can optimize my site?

How do I maximize organic traffic to my site?

Are there any tips or tricks?

Should I hire in-house SEO or contract to an outside

company?

Isn’t SEO / SEM just a money racket?

How can I avoid bad SEO contractors?

What is Social Media / Social Networking?

If my customers aren’t allowed to use Social Media why

bother?

Blogging is only valuable if someone reads it, right?

Is there any other value to social media?

How can a time sink like Twitter add to my bottom line?

Who cares what I’m doing right now?

There are a million Social Media sites. Which ones are

the most effective?

What are the security risks to using Social Media?

Am I legally liable for what my employees Tweet?

Any questions?