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Tips to ensure that your content can be found and a bit about making money.
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1© 2010 Foodista, Inc.
The Cooking Encyclopedia Everyone Can Edit
Search Engine Optimization, Building Traffic & Social Media
International Food Blogger ConferenceSeattle, August 27-29
Barnaby DorfmanFounder & CEO
A Bit About Me• Former Partner/General Manager of MARSEE Baking (first startup)• MBA, Dartmouth College• 15 Years Building Large-Scale Consumer Web Businesses• 7 Years at Amazon.com, Most Recently as VP of Search Tech. Division• Currently Founder & CEO of Foodista.com (fifth startup)
Important Terms
• Monthly Unique Visitors – “Uniques”• Visits• Page Views• Page Views per Visit• Bounce Rate• Referrer• CPM=Cost per Thousand Impressions• RPM=Revenue per Thousand Pageviews (aka eCPM)
Hits
Measuring TrafficYour Traffic• Blog Metrics, e.g. Wordpress Stats• Google Pagerank• Google Analytics
Other Websites• Alexa.com• Compete.com• Quantcast.com• Google Adplanner• Google Pagerank
How Works
Contents of PagesPlaced in the Google Index
(Estimated at 15 Billion Docs)
Google Bots “Crawl “ Billions of Web Pages
Crawl
Indexation
RelevanceServing Search Results
How Google Determines RelevanceGoogle claims to use over 200 factors to order search results:
“Pagerank“ is still at Core
Search Term Website
Page Title Match Frequency of Updates
Frequency in Document Age
Uniqueness Number of Pages
Pagerank: Google Maps All the Links
Your Blog
Friend’s BlogPagerank 1
Pagerank 5Pagerank 6
Pagerank 9
Links to your site & pages = authority
Pagerank 2
(Almost)Every Link to Your Website HelpsImprove Google Pagerank
• Commenting on other Blogs• Urbanspoon Spoonbacks• Foodista Widgets
These don’t help:• Site with “Nofollow” links (Wikipedia, Twitter, Facebook)• Spam Sites (Can actually hurt)
Quick Demos
• Google Webmaster• Foodista Widgets
Making Money Through Advertising
It Takes a Lot of Traffic to Make Money
• Assume • 100,000 Monthly Unique Visitors• 2 Visits per Month • Average 2.5 Page Views per Visit
• Equals 500,000 Pageviews/Month
Ad Type RPM/eCPM Monthly Income Annual Income
Adsense $1 $500 $6,000
Targeted Network $3 $1,500 $18,000
Direct Sales $10 5,000 $60,000
