View
1.975
Download
3
Category
Preview:
DESCRIPTION
At the International Search Summit 2009 in London I talked about search in Holland. Here I didn't take the 'regular route' with numbers, but took the cultural angle.
Citation preview
Search in Holland
Bas van den BeldInternational Search Summit November 19th 2009
One sheet about me Bas van den Beld Dutch Studied History Search & social media strategy, consultant, trainer, blogger (Searchcowboys, Searchengineland)
Chief Editor Searchcowboys NetTraject International focus Radioshow
One sheet about Searchcowboys Special focus on Search in Europe Founded in november 2008 Gone public in January 2009 Part of a network of sites Now over 1200 articles Well known in the industry Lots of links, mentions & goodwill
Search in Holland
(It should be in “The Netherlands”, but I'll give you that ;) )
What do the Dutch use?
94%
Search in Holland
The End – thank you
Wait there is more...
Search in Holland
Let's take a good look
To be successful in Holland...
You need to know the Dutch
Some facts 17 million people On 41,526 km2 (16,033 sq mi) Kingdom Democracy We speak our languages: 70% speaks English, 60% German Multicultural / Multireligion
Some online facts 14 million of the 17 million are online (85%) Thats 3,4% of all Europeans online all youngsters are online at least once a week Over 5 million on broadband (in -'08) - 2nd
highest penetration worldwide 80% has a mobile phone
Some online facts 14 million of the 17 million are online (85%) Thats 3,4% of all Europeans online all youngsters are online at least once a week Over 5 million on broadband (in -'08) - 2nd
highest penetration worldwide 80% has a mobile phone
There's more to know about the Dutch
What really is Dutch or “Holland”?
Some think this is Holland
Others think this is Holland
Or this...
Or this...
Or this...
Many think its this...
Many come for this...
All this is Holland
But the Dutch have some specific characteristics
For one thing, they are very diverse
“Poldermodel”
Internationally focussed
But also proud of what's Dutch
The Dutch like to trade
The Dutch like a good deal
The Dutch like their privacy
But they want to know what their neigbours are doing
So how does this translate to online and search?
The Dutch take up international initiatives
But also really use that what comes from home
Dutch like to be able to comment
The Dutch hunt for bargains on marktplaats.nl
A little side step: Ad Market Mini
Don't like cookies
But they like to look at others...
How do the Dutch behave online?
High online percentage
Many small search engines next to Google
1stekeuze http://www.1stekeuze.nl/ AllofNetherlands http://www.AllofNetherlands.com Altavista http://nl.altavista.com/ Autoweb http://www.autowebdir.com/ Botje (Dutch) http://www.botje.nl/ De Beste http://www.debeste.nl/ Dutch Top 50 http://www.dutchtop50.com/index_english.php DMOZ http://dmoz.org/Regional/Europe/ Elite search engine http://www.eli.nl/ Excite http://www.excite.nl/ Ezilon http://www.ezilon.com/regional/netherlands/index.shtmlFlippy (Dutch) http://www.flippy.nl/ Hoppa http://hoppa.com/ ilse http://www.ilse.nl/ Insitor (Dutch) http://nl.insitor.com/ Jongerenweb http://www.jongerenweb.nl/ Kobala (Dutch) http://www.kobala.nl/ Looksmart http://nl.looksmart.co.uk/ Lycos.nl http://www.lycos.nl/ Masterlinks (Dutch) http://www.masterlinks.nl/ MetaSpider http://www.metaspider.nl/ Netherlands Crawler http://www.netherlandscrawler.com/ NL-menu http://www.nl-menu.nl/ Open Directory Project Netherlands http://www.dmoz.nl/ Plein http://www.plein.nl/links/ Rubrieken http://www.rubrieken.com/ Scheveningen http://www.scheveningen-info.com/ Search Holland (Dutch) http://www.search-holland.com/index.asp?lang=nl Search Netherlands http://www.search.nl/ Sharelook http://www.sharelook.nl/ StartPagina http://www.pagina.nl/ StartZoek http://www.startzoek.nl/ SuperZoeker http://www.superzoeker.nl/ Surfboard http://surfboard.ixquick.com/ The King http://www.theking.nl/ Track http://www.track.nl/ Verdwaald http://www.verdwaald.nl/ Vindex http://www.vindex.nl/ Vlug http://www.vlug.nu/ Voelspriet http://www.voelspriet.nl/ Walhello http://www.walhello.com/mainnl.html Web http://www.web.nl/ Wereldstartpagina http://www.wereldstartpagina.nl/ WWWGids http://www.wwwgids.net/ Yahoo! http://dir.yahoo.com/Regional/Countries/Netherlands/ Zoek.nl http://www.zoek.nl/ Zoekhet http://www.zoekhet.nl/ Zoekhond http://www.zoekhond.nl/
Startpagina 2nd largest searchengine (3,5%)
More verticals used
Social Media
Brands are on social media 35 out of the top 100 brands is on social media Twitter most used 2nd Hyves followed by Netlog, Facebook, Linkedin and blogs for campaigning purposes Pages left for dead after the campaign Brands are there but don't know what to do
Our future
Kids very social media minded 1/3 of 8yr olds has a Hyves account... ...with over 50 friend connections MSN most used social media tool Kids watching less tv and looking more tv online 24% of 15 -19 yr olds use YouTube to watch tv- shows Youngsters are not using Twitter
Take aways for search in Holland
Take aways for search in Holland● we do use Google a lot
● but there's much to be found in different areas
● verticals are interesting
● want to win the Dutch over? Use offers
● Dutch are very social minded
● be on the Dutch sites
● Go mobile!
Search in Holland
The End (Really!) – thank you
www.searchcowboys.comwww.basvandenbeld.com
www.nettraject.nl
bas@nettraject.nl
twitter.com/basvandenbeld
Recommended