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Digital Marketing London
Putting Social Into Sports
May 30, 2012 Dave Marutiak
dave.marutiak@scanbuy.com
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• Founded in 2000
• Headquartered in New York,
with over 10 offices worldwide
• Developed the most advanced mobile barcode solution
with over 50 patents and cross licensing agreements
• Investors include Motorola Solutions Ventures & Motorola Mobility Ventures
• Agreements with the world’s leading carriers
• Preinstalled on over 40M handsets globally
Major Carrier Partnerships:
Global Reach
Latin America
• Argentina
• Brazil
Asia/Middle East
• China
• Israel
Europe
• Denmark
• France
• Spain
• United Kingdom
North America • New York (Headquarters) • Canada
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Some of our Clients…
ScanLife is seeing
explosive growth
ScanLife saw more scans
in Q4 2011 than 2009
and 2010 combined
Marketer adoption is also rapidly increasing
50% of Businesses are already activating
2D Codes for marketing purposes
Usamp Online Survey November 2011
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• Simple to Use
• Advanced Code Actions
• Edit Anytime
• Cloud Based
• Administrative Control
• Centralized Management
• Secure Analytics
• SDK for Mobile Apps
• Bulk Processing
• API Services
• Service Level Agreements
Commercial Grade SaaS Solution for Code Creation,
Editing & Management
Track Generate Edit
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Go to website
Save a contact
Initiate a call
Send an SMS
Send an email
ScanLife offers a full range of more intelligent
code options to deliver any mobile experience
Custom Menu Code
ScanLife Exclusive Codes
Lotto/Sweepstakes
Standard Menu Code
Send a Tweet
OS Detection
Premium Code Send a note
Creating a Smarter Experience
Creating a Smarter Experience
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Smarter Mobile Marketing Solutions
Loyalty
Campaigns Location
Aware
Content
Collection Campaigns
App Downloads
Language
Detection
Time Based Offers
A/B Testing
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Smart Codes from ScanLife Create a Dynamic Experience
The Loyalty Code
Scan the QR Code to begin
Each scan equals another point
Customer collects
all 3 to redeem an offer
redeem an offer
Choose from 2 different header formats:
Include body text
Add background color Insert a custom image
Custom Menu Options
Create Mobile Landing Pages in Minutes
Client Example Custom Menu Codes
What was scanned When Where Demographics Phone type
Every Scan Generates Valuable Data
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Coca Cola (Euro 2012 Campaign)
Coke uses our code management services to
distribute their Euro 2012
consumer experience
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Coca Cola (Packaging & In Store)
Coke used our OS Detection Code to
link iPhone users to an exclusive app
download and redirected other users
to a video on the Snowball Effect
campaign
iPhone users Android and other users
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London 2012 (Metro Ads)
London 2012 directing
customers to the shops
that sell merchandize or
bringing them to an on-line
shop
Other Major Sports
Applications
• Providing on-site venue
and scheduling information
•Language independent
scanning provides
appropriate mobile website
languages to the user
• Downloading scheduling
or ticket related information
from direct mail
•Making mobile videos of
yesterday’s events
available
•Polling or voting for
upcoming teams or
athletes
•Downloading event
specific applications
Runners World
Code linked to an email
submission where users
received a free guide and
other promotional offers
Glenfiddich (Ski Trips)
JanSport
(Gear)
Code links to
sweepstakes entry
Scanbuy UK | Surrey | GU16 7JQ | david.allen@scanbuy.com | +44 (0) 7785 225447 | www.scanlife.com
Scanbuy, ScanLife, the Scanbuy and ScanLife logos are trademarks of Scanbuy Inc. All other trademarks, registered trademarks, service markers or
registered service marks are the property of their respective owner(s). ©2011 Scanbuy Inc. All rights reserved.
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