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Digital Marketing London Putting Social Into Sports May 30, 2012 Dave Marutiak [email protected]

Scan life Presentation at Digital Marketing London Presents: Putting Social Into Sports May 30

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Page 2: Scan life Presentation at Digital Marketing London Presents: Putting Social Into Sports May 30

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• Founded in 2000

• Headquartered in New York,

with over 10 offices worldwide

• Developed the most advanced mobile barcode solution

with over 50 patents and cross licensing agreements

• Investors include Motorola Solutions Ventures & Motorola Mobility Ventures

• Agreements with the world’s leading carriers

• Preinstalled on over 40M handsets globally

Major Carrier Partnerships:

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Global Reach

Latin America

• Argentina

• Brazil

Asia/Middle East

• China

• Israel

Europe

• Denmark

• France

• Spain

• United Kingdom

North America • New York (Headquarters) • Canada

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Some of our Clients…

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ScanLife is seeing

explosive growth

ScanLife saw more scans

in Q4 2011 than 2009

and 2010 combined

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Marketer adoption is also rapidly increasing

50% of Businesses are already activating

2D Codes for marketing purposes

Usamp Online Survey November 2011

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• Simple to Use

• Advanced Code Actions

• Edit Anytime

• Cloud Based

• Administrative Control

• Centralized Management

• Secure Analytics

• SDK for Mobile Apps

• Bulk Processing

• API Services

• Service Level Agreements

Commercial Grade SaaS Solution for Code Creation,

Editing & Management

Track Generate Edit

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Go to website

Save a contact

Initiate a call

Send an SMS

Send an email

ScanLife offers a full range of more intelligent

code options to deliver any mobile experience

Custom Menu Code

ScanLife Exclusive Codes

Lotto/Sweepstakes

Standard Menu Code

Send a Tweet

OS Detection

Premium Code Send a note

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Creating a Smarter Experience

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Creating a Smarter Experience

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Smarter Mobile Marketing Solutions

Loyalty

Campaigns Location

Aware

Content

Collection Campaigns

App Downloads

Language

Detection

Time Based Offers

A/B Testing

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Smart Codes from ScanLife Create a Dynamic Experience

The Loyalty Code

Scan the QR Code to begin

Each scan equals another point

Customer collects

all 3 to redeem an offer

redeem an offer

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Choose from 2 different header formats:

Include body text

Add background color Insert a custom image

Custom Menu Options

Create Mobile Landing Pages in Minutes

Client Example Custom Menu Codes

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What was scanned When Where Demographics Phone type

Every Scan Generates Valuable Data

16

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Coca Cola (Euro 2012 Campaign)

Coke uses our code management services to

distribute their Euro 2012

consumer experience

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Coca Cola (Packaging & In Store)

Coke used our OS Detection Code to

link iPhone users to an exclusive app

download and redirected other users

to a video on the Snowball Effect

campaign

iPhone users Android and other users

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London 2012 (Metro Ads)

London 2012 directing

customers to the shops

that sell merchandize or

bringing them to an on-line

shop

Page 21: Scan life Presentation at Digital Marketing London Presents: Putting Social Into Sports May 30

Other Major Sports

Applications

• Providing on-site venue

and scheduling information

•Language independent

scanning provides

appropriate mobile website

languages to the user

• Downloading scheduling

or ticket related information

from direct mail

•Making mobile videos of

yesterday’s events

available

•Polling or voting for

upcoming teams or

athletes

•Downloading event

specific applications

Page 22: Scan life Presentation at Digital Marketing London Presents: Putting Social Into Sports May 30

Runners World

Code linked to an email

submission where users

received a free guide and

other promotional offers

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Glenfiddich (Ski Trips)

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JanSport

(Gear)

Code links to

sweepstakes entry

Page 25: Scan life Presentation at Digital Marketing London Presents: Putting Social Into Sports May 30

Scanbuy UK | Surrey | GU16 7JQ | [email protected] | +44 (0) 7785 225447 | www.scanlife.com

Scanbuy, ScanLife, the Scanbuy and ScanLife logos are trademarks of Scanbuy Inc. All other trademarks, registered trademarks, service markers or

registered service marks are the property of their respective owner(s). ©2011 Scanbuy Inc. All rights reserved.

Scan for more info.

Go to www.getscanlife.com

to download for free.