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Scale & Proportion12/10/13
Friday, December 13, 13
Scale
Refers to the size of an object (a whole) in relationship to another object (a different whole)
We often compare an object’s size to the size of our own bodies
DAVID, MICHAELANGELO
Friday, December 13, 13
Proportion
Refers to the relative size of parts of a whole (elements within an object).
Again, we often think of proportions in terms of size relationships within the human body DA VINCI, VITRUVIAN MAN
Friday, December 13, 13
In the design sense...
Since most design work is done in the world of 2D, scale and proportion are VERY important in creating:
a layout that communicates a message/hierarchy
composition that is diverse and full of visual interest
Friday, December 13, 13
Scale in design
Literal and perceived
Literal: Ex, map: certain length represents an actual scale
Perceived: Using size, placement, and color to convey a feeling of depth and movement (i.e. small shapes tend to recede; large ones move forward
Friday, December 13, 13
Friday, December 13, 13
Friday, December 13, 13
Friday, December 13, 13
Scale your type elements...
Friday, December 13, 13
Your taskCreate an event poster for a co-curricular event (that either you or a friend participates in) that is happening before break
Needs to be 11x 17 in
You can make it in whatever program you want!
Save it as a PDF and upload it to the assignment page (due next class)
You must have:
Event title
Where the event is taking place
Date & time
Compelling imagery/visual elements
Anything else you think is important!
Friday, December 13, 13
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