Say hello to Kentico 8! Your integrated marketing solution has arrived

Kentico 8 has arrived!Oldřich Januška, Director Product Management

oldrichj@kentico.com

+420.737.289.519

Let’s get started… with our new video!

AGENDA:

• Introduction

• Our UX Journey

• Solution Enhancements

• Moving Forward

Kentico 8 Milestones

• MMP1* – November 28th – DONE!

• MMP2 – January 10th - DONE!

• MMP3 - February 6th – DONE!

• Kentico 8 Testing – February/March -DONE!

• Kentico 8 Release date – March 31st - DONE!

• Kentico 8 Upgrade – tentatively 4 – 6 weeks after Kentico 8 release

*MMP (minimal marketable product – functional build we can share with partners and customers to collect feedback)

Kentico’s Long Term Product Vision

UX Journey – Why

• Navigation became complex and less intuitive over the years

• Performance

• Complicated UI

• Learning and documentation

• Complicated controls

• Platform habits

• Look and feel

UX Journey – Kentico 8 ImprovementsFaster & Easier Navigation Reworked Documentation• Application Dashboard Task Oriented

• Application List Contextual• Flat Application Structure• CMS Desk & Site Manager Merged TogetherSmart Tabs• Vertical• With Drop-down Menu• Automatically minimizingAccessibility• Contrast• Colors• Page Structure• Labels for Page Readers

UX Journey – Kentico 8: Few Facts

• Up to 20% more screen space available for application content

• Over 1000 unnecessary UI elements removed (borders, gradients, icons)

• Over 200 partners and customers evaluated new design (via webinars and Kentico Connection Conferences)

• Over 400 downloads of Kentico 8 preview versions

UX Journey – From a Prototype…

UX Journey – To Reality…

UX Journey – From this…

UX Journey – To this…

UX Journey – What’s Next? We’ve just started…We will listen, measure, evaluate & improve. How?

SUS (System Usability Scale)

• Industry standard for measuring usability & learnability, created in 1986

• Quantifiable results

• High correlation with NPS (Net Promoter Score)

• Shows which areas need to be improved

Our plan:

• We will collect V7 SUS to establish a baseline

• We will continually measure all future versions, starting with Kentico 8

• We will have results categorized by user role

• We will introduce more KPI’s (e.g. SUM)

Platform Enhancements

• Copy and paste web parts between pages

• Workflow for widgets

• Update to the latest version of CKEditor (4.3)

• Search improvements - out of the box attachment search, predictive search, search stemming, typo tolerant search, search in synonyms

• Easier deployment to Windows Azure and support of the Windows Azure SDK 2.2

Platform Enhancements – New Form Builder

Content Management Enhancements

• Redesigned UI

• Document Type Scopes

• Enhanced Listing Mode

E-Commerce Enhancements - Product Options

E-Commerce Enhancements - Product Variants

E-Commerce Enhancements - Rule Based Catalogue Discounts

E-Commerce Enhancements - Rule Based Order Discounts

E-Commerce Enhancements - Rule Based Free Shipping Orders

E-Commerce Enhancements - Discount Coupons Enhancements

E-Commerce Enhancements - Easier Checkout Process Customization

Online Marketing Enhancements – Personas

Online Marketing Enhancements - Strands Recommendation

Online Marketing Enhancements - A/B Testing

Social Marketing Enhancements

FB Login Mapping

Posting to FB and Twitter

FB and Twitter Analytics

Moving Forward – Kentico 8.1 & Beyond

• Further performance improvements

• Responsiveness

• Integration (E-Commerce)

• Email Marketing (Online Marketing)

• SharePoint & Yammer Integration (Community & Intranet)

• Dashboard Customization

We’ve started with a video. So, let’s finish up with one too…