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Kentico 8 has arrived! Oldřich Januška, Director Product Management oldrichj @kentico.com +420.737.289.519

Say hello to Kentico 8! Your integrated marketing solution has arrived

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Kentico 8 is your comprehensive pain-free solution that works across multiple channels to provide customer behavior insights, nurture sales leads and strengthen engagement between your B2B and B2C customers. Kentico’s integrated marketing solution optimizes the digital customer journey by easily delivering actionable data that helps strengthen marketing campaigns, build customer loyalty, and generate higher conversion rates. Join Oldrich Januska, Director of Kentico Product Management for this first look at the new Kentico Version 8.

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Page 1: Say hello to Kentico 8! Your integrated marketing solution has arrived

Kentico 8 has arrived!Oldřich Januška, Director Product Management

[email protected]

+420.737.289.519

Page 2: Say hello to Kentico 8! Your integrated marketing solution has arrived

Let’s get started… with our new video!

Page 3: Say hello to Kentico 8! Your integrated marketing solution has arrived

AGENDA:

• Introduction

• Our UX Journey

• Solution Enhancements

• Moving Forward

Page 4: Say hello to Kentico 8! Your integrated marketing solution has arrived

Kentico 8 Milestones

• MMP1* – November 28th – DONE!

• MMP2 – January 10th - DONE!

• MMP3 - February 6th – DONE!

• Kentico 8 Testing – February/March -DONE!

• Kentico 8 Release date – March 31st - DONE!

• Kentico 8 Upgrade – tentatively 4 – 6 weeks after Kentico 8 release

*MMP (minimal marketable product – functional build we can share with partners and customers to collect feedback)

Page 5: Say hello to Kentico 8! Your integrated marketing solution has arrived

Kentico’s Long Term Product Vision

Page 6: Say hello to Kentico 8! Your integrated marketing solution has arrived

UX Journey – Why

• Navigation became complex and less intuitive over the years

• Performance

• Complicated UI

• Learning and documentation

• Complicated controls

• Platform habits

• Look and feel

Page 7: Say hello to Kentico 8! Your integrated marketing solution has arrived

UX Journey – Kentico 8 ImprovementsFaster & Easier Navigation Reworked Documentation• Application Dashboard Task Oriented

• Application List Contextual• Flat Application Structure• CMS Desk & Site Manager Merged TogetherSmart Tabs• Vertical• With Drop-down Menu• Automatically minimizingAccessibility• Contrast• Colors• Page Structure• Labels for Page Readers

Page 8: Say hello to Kentico 8! Your integrated marketing solution has arrived

UX Journey – Kentico 8: Few Facts

• Up to 20% more screen space available for application content

• Over 1000 unnecessary UI elements removed (borders, gradients, icons)

• Over 200 partners and customers evaluated new design (via webinars and Kentico Connection Conferences)

• Over 400 downloads of Kentico 8 preview versions

Page 9: Say hello to Kentico 8! Your integrated marketing solution has arrived

UX Journey – From a Prototype…

Page 10: Say hello to Kentico 8! Your integrated marketing solution has arrived

UX Journey – To Reality…

Page 11: Say hello to Kentico 8! Your integrated marketing solution has arrived

UX Journey – From this…

Page 12: Say hello to Kentico 8! Your integrated marketing solution has arrived

UX Journey – To this…

Page 13: Say hello to Kentico 8! Your integrated marketing solution has arrived

UX Journey – What’s Next? We’ve just started…We will listen, measure, evaluate & improve. How?

SUS (System Usability Scale)

• Industry standard for measuring usability & learnability, created in 1986

• Quantifiable results

• High correlation with NPS (Net Promoter Score)

• Shows which areas need to be improved

Our plan:

• We will collect V7 SUS to establish a baseline

• We will continually measure all future versions, starting with Kentico 8

• We will have results categorized by user role

• We will introduce more KPI’s (e.g. SUM)

Page 14: Say hello to Kentico 8! Your integrated marketing solution has arrived

Platform Enhancements

• Copy and paste web parts between pages

• Workflow for widgets

• Update to the latest version of CKEditor (4.3)

• Search improvements - out of the box attachment search, predictive search, search stemming, typo tolerant search, search in synonyms

• Easier deployment to Windows Azure and support of the Windows Azure SDK 2.2

Page 15: Say hello to Kentico 8! Your integrated marketing solution has arrived

Platform Enhancements – New Form Builder

Page 16: Say hello to Kentico 8! Your integrated marketing solution has arrived

Content Management Enhancements

• Redesigned UI

• Document Type Scopes

• Enhanced Listing Mode

Page 17: Say hello to Kentico 8! Your integrated marketing solution has arrived

E-Commerce Enhancements - Product Options

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E-Commerce Enhancements - Product Variants

Page 19: Say hello to Kentico 8! Your integrated marketing solution has arrived

E-Commerce Enhancements - Rule Based Catalogue Discounts

Page 20: Say hello to Kentico 8! Your integrated marketing solution has arrived

E-Commerce Enhancements - Rule Based Order Discounts

Page 21: Say hello to Kentico 8! Your integrated marketing solution has arrived

E-Commerce Enhancements - Rule Based Free Shipping Orders

Page 22: Say hello to Kentico 8! Your integrated marketing solution has arrived

E-Commerce Enhancements - Discount Coupons Enhancements

Page 23: Say hello to Kentico 8! Your integrated marketing solution has arrived

E-Commerce Enhancements - Easier Checkout Process Customization

Page 24: Say hello to Kentico 8! Your integrated marketing solution has arrived

Online Marketing Enhancements – Personas

Page 25: Say hello to Kentico 8! Your integrated marketing solution has arrived

Online Marketing Enhancements - Strands Recommendation

Page 26: Say hello to Kentico 8! Your integrated marketing solution has arrived

Online Marketing Enhancements - A/B Testing

Page 27: Say hello to Kentico 8! Your integrated marketing solution has arrived

Social Marketing Enhancements

FB Login Mapping

Posting to FB and Twitter

FB and Twitter Analytics

Page 28: Say hello to Kentico 8! Your integrated marketing solution has arrived

Moving Forward – Kentico 8.1 & Beyond

• Further performance improvements

• Responsiveness

• Integration (E-Commerce)

• Email Marketing (Online Marketing)

• SharePoint & Yammer Integration (Community & Intranet)

• Dashboard Customization

Page 29: Say hello to Kentico 8! Your integrated marketing solution has arrived

We’ve started with a video. So, let’s finish up with one too…

Page 30: Say hello to Kentico 8! Your integrated marketing solution has arrived