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Area I care about
Broadcast is Broken
Doesn’t happen
• Most of the time, messages are not actionable.
• Users tire of constant pings
Enter Sapling
• Messages pinned to location• Nearby, relevant messages
pushed to you
Tom:I am inside
Vast
User Acquisition
Poster Rewarded with points and checkins
Friends Walking By Pleasantly surprised by their Sapling notification.
Both Parties Benefit
+
Excuse me!
• Push = interruption– MUST be relevant
• Filtering critical– SPAM pushed worse
than SPAM email
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