Rick Backus_SearchLove San Diego 2013_Paid Traffic doesn't always suck

The SearchLove San Diego Guide To Dominating Google Shopping

#searchlove

WE TAKE THE CHAOS OUT ECOMMERCE ADS

OMG WE WORK BIG RETAILERS!

Google Shopping Is Now PaidFREE GOOGLE SHOPPING TRAFFIC IS DEAD

GOOGLE SHOPPING vs. THE OTHER CSEs

GOOGLE SHOPPING vs. THE OTHER CSEs

GOOGLE SHOPPING vs. THE OTHER CSEs

Why New PLAs Might Be BetterGOOGLE SHOPPING vs. GOOGLE ADWORDS

Why New PLAs Might Be BetterGOODNIGHT SWEET LONG TAIL

The Text Ads Long Tail for eCommerce Products is Almost Dead.

5 STAGES OF GOOGLE SHOPPING GREIF

8 GOOGLE SHOPPING TIPS

1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms

2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR

3. Use The Proper Ad Groups 7. Modify Bids By State

4. Use Labels 8. Sold SKU Strategy

GET A DATA FEED GUY (OR GAL)

LEARN HOW TO BID PROPERLY

All ProductsAd Group

SKU LevelAd Groups

10-20 Ad Groups

PRODUCT VISIBILITY CURVE

USE DATA FEED LABELS

DISCOVER YOUR PRODUCT SEARCH TERMS

Avg. Position Does NOT Increase CTR

Google Shopping Is Now PaidBID MODIFIERS BY STATE

SOLD SKU STRATEGY

8 GOOGLE SHOPPING TIPS

1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms

2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR

3. Use The Proper Ad Groups 7. Modify Bids By State

4. Use Labels 8. Sold SKU Strategy

Google Shopping Is Now PaidGOOGLE OFFERING FEED SERVICES?

Expect an announcement in the next 30 days…

Google Shopping Is Now PaidTHE GOOGLE MARKETPLACE IS COMING

Vs.

WELCOME TO SAN DIEGO!

Product Listing Ads GuideGoogle Dynamic Remarketing Guide

Shopping Feed Management Guide

Thank You For Your Time!