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The SearchLove San Diego Guide To Dominating Google Shopping
#searchlove
WE TAKE THE CHAOS OUT ECOMMERCE ADS
OMG WE WORK BIG RETAILERS!
Google Shopping Is Now PaidFREE GOOGLE SHOPPING TRAFFIC IS DEAD
GOOGLE SHOPPING vs. THE OTHER CSEs
GOOGLE SHOPPING vs. THE OTHER CSEs
GOOGLE SHOPPING vs. THE OTHER CSEs
Why New PLAs Might Be BetterGOOGLE SHOPPING vs. GOOGLE ADWORDS
Why New PLAs Might Be BetterGOODNIGHT SWEET LONG TAIL
The Text Ads Long Tail for eCommerce Products is Almost Dead.
5 STAGES OF GOOGLE SHOPPING GREIF
8 GOOGLE SHOPPING TIPS
1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms
2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR
3. Use The Proper Ad Groups 7. Modify Bids By State
4. Use Labels 8. Sold SKU Strategy
GET A DATA FEED GUY (OR GAL)
LEARN HOW TO BID PROPERLY
All ProductsAd Group
SKU LevelAd Groups
10-20 Ad Groups
PRODUCT VISIBILITY CURVE
USE DATA FEED LABELS
DISCOVER YOUR PRODUCT SEARCH TERMS
Avg. Position Does NOT Increase CTR
Google Shopping Is Now PaidBID MODIFIERS BY STATE
SOLD SKU STRATEGY
8 GOOGLE SHOPPING TIPS
1. Get a Data Feed Guy (or Gal) 5. Discover Your Search Terms
2. Learn How To Bid Properly 6. Avg. Position Does NOT Increase CTR
3. Use The Proper Ad Groups 7. Modify Bids By State
4. Use Labels 8. Sold SKU Strategy
Google Shopping Is Now PaidGOOGLE OFFERING FEED SERVICES?
Expect an announcement in the next 30 days…
Google Shopping Is Now PaidTHE GOOGLE MARKETPLACE IS COMING
Vs.
WELCOME TO SAN DIEGO!
Product Listing Ads GuideGoogle Dynamic Remarketing Guide
Shopping Feed Management Guide
Thank You For Your Time!