Revolutions Side C

REVOLUTIONS

KAZUHIRO FUJIE

SBM

Social BookMark

Social BookMark

• ソーシャル・ブックマーク (SBM)–ブックマークを共有する

• SBM Services (SBS)–del.icio.us, Webshots, はてなブックマーク, フロッグ, JoltMark, …

• ブックマーク情報にタグをつけられる。

• ユーザー間でブックマークを共有できる。

del.icio.us

はてなブックマーク

Flog

Podcasting

The next generation of radio.

Podcasting

• "Broadcasting" and "iPod" • 「ネットラジオ」

–音声データ（MP3）ファイルをダウンロード

– iPodなど(MP3プレーヤー)に入れて聴く。

• RSSを利用して音声データを提供–ラジオ番組の更新情報をRSSでチェック。

–RSS2.0を利用

–音声データの場所を指示。<enclosure>

Personal Blog

Podcasting Juice

Castella

Movie Trailers

iTunes Music Store

Podcast Download on iTunes

Podcast on iPod

" Reload ! "

Captain Mifune

‘Mifune’

Demo

Listen to the Podcasting

Steve Jobs

Stay hungry, stay foolish.

Frying High Again

• Stay hungry, stay foolish.– 'You've got to find what you love,' Jobs says

" That is our karma."

Rama-Kandra

" You believe in karma."

Neo

" Karma is a word, like love.A way of saying:

what I am here to do."

Rama-Kandra

‘station’

Web 2.0

Web Next Generation

Phenomenon

• 次世代を意味する言葉

–2.0, Blog 2.0, Business 2.0, …

• 次世代Webの総称

–Web 1.0, Web 1.5 , Web 2.0–Webの方向性を意味するもの。

–Blog, RSS, SNS, Semantic Web, …

• これら現象をまとめた言葉。

Web 2.0

• O‘Reillyのブレインストーミングにより生まれた言葉。

• What Is Web 2.0–Tim O'Reilly–Design Patterns and Business Models

for the Next Generation of Software– http://www.oreillynet.com/pub/a/oreilly/tim

/news/2005/09/30/what-is-web-20.html

Web 2.0 Principle

• The Web As Platform • Harnessing Collective Intelligence• Data is the Next Intel Inside• End of the Software Release Cycle• Lightweight Programming Models• Software Above the Level of a Single

Device• Rich User Experiences

Formulated our sense of Web 2.0 by example

Web 1.0 Web 2.0DoubleClick --> Google AdSense

Ofoto --> FlickrAkamai --> BitTorrent

mp3.com --> NapsterBritannica Online --> Wikipedia

personal websites --> bloggingevite --> upcoming.org and EVDB

domain name speculation --> search engine optimizationpage views --> cost per click

screen scraping --> web servicespublishing --> participation

content management systems --> wikisdirectories (taxonomy) --> tagging ("folksonomy")

stickiness --> syndication

Formulated our sense of Web 2.0 by example 1/3

Web 1.0 Web 2.0DoubleClick --> Google AdSense

Ofoto --> FlickrAkamai --> BitTorrent

mp3.com --> NapsterBritannica Online --> Wikipedia

personal websites --> bloggingevite

--> upcoming.org and EVDB

Formulated our sense of Web 2.0 by example 2/3

Web 1.0 Web 2.0domain name speculation

--> search engine optimizationpage views --> cost per click

screen scraping --> web servicespublishing --> participation

content management systems--> wikis

Formulated our sense of Web 2.0 by example 3/3

Web 1.0 Web 2.0directories (taxonomy)

--> tagging ("folksonomy")stickiness --> syndication

Folksonomy

• Folks + taxonomy–皆の + 分類学 （造語）。

–Folksonomies:人々による分類

• Tagging–ボトムアップなタグ付けによる分類

–無秩序で不正確で曖昧。でも良いじゃない。

–del.icio.us, Flickr, Technorati, …

Web 2.0 Design Patterns 1/2

• The Long Tail• Data is the Next Intel Inside• Users Add Value• Network Effects by Default• Some Rights Reserved. • The Perpetual Beta

Web 2.0 Design Patterns2/2

• Cooperate, Don't Control• Software Above the Level of a

Single Device

The Long Tail

• 長いしっぽ

• 80:20の法則 (パレートの法則)– 全体の8割の数値は全体を構成する2割の要素が生み出しているという法則。

– 例えば、20%の人気商品が、全体の80%の売り上げをあげる

• マスだけじゃなく、ニッチに眼を向けてみる。–インターネットならできる。

• 検索はいつもロングテイル。

The Long Tail

• 長いしっぽ

The Long Tail

• 長いしっぽ

Core Competencies of Web 2.0 Companies 1/2

• Services, not packaged software, with cost-effective scalability

• Control over unique, hard-to-recreate data sources that get richer as more people use them

• Trusting users as co-developers• Harnessing collective intelligence

Core Competencies of Web 2.0 Companies 2/2

• Leveraging the long tail through customer self-service

• Software above the level of a single device

• Lightweight user interfaces, development models, AND business models

Neo vs. BOSS

Neo vs. BOSS

Neo vs. BOSS

" I only to say what I’ve come to say.

After that, do what you want, and I won’t try and

stop you. "

Neo

Neo vs. BOSS

" Speak."

Machine

Neo vs. BOSS

" What do you want ? "

Machine

" Peace."

Neo