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2005/12/02 Talk about Blog, SNS, Flikr, Social Bookmark, Podcasting, Long Tail, IBM, Microsoft, Yahoo, Google, Web 2.0, Semantic Web
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REVOLUTIONS
KAZUHIRO FUJIE
SBM
Social BookMark
Social BookMark
• ソーシャル・ブックマーク (SBM)–ブックマークを共有する
• SBM Services (SBS)–del.icio.us, Webshots, はてなブックマーク, フロッグ, JoltMark, …
• ブックマーク情報にタグをつけられる。
• ユーザー間でブックマークを共有できる。
del.icio.us
はてなブックマーク
Flog
Podcasting
The next generation of radio.
Podcasting
• "Broadcasting" and "iPod" • 「ネットラジオ」
–音声データ(MP3)ファイルをダウンロード
– iPodなど(MP3プレーヤー)に入れて聴く。
• RSSを利用して音声データを提供–ラジオ番組の更新情報をRSSでチェック。
–RSS2.0を利用
–音声データの場所を指示。<enclosure>
Personal Blog
Podcasting Juice
Castella
Movie Trailers
iTunes Music Store
Podcast Download on iTunes
Podcast on iPod
" Reload ! "
Captain Mifune
‘Mifune’
Demo
Listen to the Podcasting
Steve Jobs
Stay hungry, stay foolish.
Frying High Again
• Stay hungry, stay foolish.– 'You've got to find what you love,' Jobs says
" That is our karma."
Rama-Kandra
" You believe in karma."
Neo
" Karma is a word, like love.A way of saying:
what I am here to do."
Rama-Kandra
‘station’
Web 2.0
Web Next Generation
Phenomenon
• 次世代を意味する言葉
–2.0, Blog 2.0, Business 2.0, …
• 次世代Webの総称
–Web 1.0, Web 1.5 , Web 2.0–Webの方向性を意味するもの。
–Blog, RSS, SNS, Semantic Web, …
• これら現象をまとめた言葉。
Web 2.0
• O‘Reillyのブレインストーミングにより生まれた言葉。
• What Is Web 2.0–Tim O'Reilly–Design Patterns and Business Models
for the Next Generation of Software– http://www.oreillynet.com/pub/a/oreilly/tim
/news/2005/09/30/what-is-web-20.html
Web 2.0 Principle
• The Web As Platform • Harnessing Collective Intelligence• Data is the Next Intel Inside• End of the Software Release Cycle• Lightweight Programming Models• Software Above the Level of a Single
Device• Rich User Experiences
Formulated our sense of Web 2.0 by example
Web 1.0 Web 2.0DoubleClick --> Google AdSense
Ofoto --> FlickrAkamai --> BitTorrent
mp3.com --> NapsterBritannica Online --> Wikipedia
personal websites --> bloggingevite --> upcoming.org and EVDB
domain name speculation --> search engine optimizationpage views --> cost per click
screen scraping --> web servicespublishing --> participation
content management systems --> wikisdirectories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication
Formulated our sense of Web 2.0 by example 1/3
Web 1.0 Web 2.0DoubleClick --> Google AdSense
Ofoto --> FlickrAkamai --> BitTorrent
mp3.com --> NapsterBritannica Online --> Wikipedia
personal websites --> bloggingevite
--> upcoming.org and EVDB
Formulated our sense of Web 2.0 by example 2/3
Web 1.0 Web 2.0domain name speculation
--> search engine optimizationpage views --> cost per click
screen scraping --> web servicespublishing --> participation
content management systems--> wikis
Formulated our sense of Web 2.0 by example 3/3
Web 1.0 Web 2.0directories (taxonomy)
--> tagging ("folksonomy")stickiness --> syndication
Folksonomy
• Folks + taxonomy–皆の + 分類学 (造語)。
–Folksonomies:人々による分類
• Tagging–ボトムアップなタグ付けによる分類
–無秩序で不正確で曖昧。でも良いじゃない。
–del.icio.us, Flickr, Technorati, …
Web 2.0 Design Patterns 1/2
• The Long Tail• Data is the Next Intel Inside• Users Add Value• Network Effects by Default• Some Rights Reserved. • The Perpetual Beta
Web 2.0 Design Patterns2/2
• Cooperate, Don't Control• Software Above the Level of a
Single Device
The Long Tail
• 長いしっぽ
• 80:20の法則 (パレートの法則)– 全体の8割の数値は全体を構成する2割の要素が生み出しているという法則。
– 例えば、20%の人気商品が、全体の80%の売り上げをあげる
• マスだけじゃなく、ニッチに眼を向けてみる。–インターネットならできる。
• 検索はいつもロングテイル。
The Long Tail
• 長いしっぽ
The Long Tail
• 長いしっぽ
Core Competencies of Web 2.0 Companies 1/2
• Services, not packaged software, with cost-effective scalability
• Control over unique, hard-to-recreate data sources that get richer as more people use them
• Trusting users as co-developers• Harnessing collective intelligence
Core Competencies of Web 2.0 Companies 2/2
• Leveraging the long tail through customer self-service
• Software above the level of a single device
• Lightweight user interfaces, development models, AND business models
Neo vs. BOSS
Neo vs. BOSS
Neo vs. BOSS
" I only to say what I’ve come to say.
After that, do what you want, and I won’t try and
stop you. "
Neo
Neo vs. BOSS
" Speak."
Machine
Neo vs. BOSS
" What do you want ? "
Machine
" Peace."
Neo