Renault case study battle of the countries 2013

RenaultApplication « Battle of countries »

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Brief : increase fan base, raising awareness about Renault Captur at the Geneva auto show

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Solution : Users get to vote for their country. One user who voted for the most voted country is picked to win a money-can’t-buy experience with Renault at the auto show

Available in different languages

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The application is advertised in newsfeed using Page Post Ads, which raises awareness

2,5 million people saw these ads

600 000 actions taken in Newsfeed on these ads Ads (likes, comments, clicks on pics, etc.)

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Results :+ 160k fans in 15 daysAverage Cost Per Fan 0,16€ + 40k voters on the application

Earned media : +500 000 social branded impressions in Newsfeed of users’ friends

Traffic : +15k visits to another online property

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Making-of

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Winner of the 2013 Facebook Innovation Competition