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More job searches are conducted on Google and Yahoo than Monster and CareerBuilder combined. Use search engine marketing to send job seekers directly to your career site! Contact cslomski@nasrecruitment.com for more information.
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Presented by Kevin Hawkins
Caroline Slomski
Reaching Job Seekers on the Search Engines…
Reaching Job Seekers on the Search Engines…
…through Search Engine Marketing
Natural Search
Organic Search
Non-Paid Search
Non-Paid Listings
Search Engine Optimization (SEO)
Sponsored Search
Sponsored Links
Paid Search
Paid Listings
Pay Per Click
Search Engine Marketing (SEM)
Search Engine Popularity
Pew Internet, December 2008
Search Engine Popularity with Job Seekers
This represents 10% of the American Workforce Population
Search Engines Mean More Than Just Google
Only 8% of searchers go past page 3 in the results (iProspect, April, 2008)
Job boards spend millions of dollars every year on search engine optimization
Get on page 1 with Search Engine Marketing
Hard economic times are leading to budget scrutiny. Paid search is performance-based and, therefore,
highly accountable.
eMarketer, Jan. 2009
Why Aren’t More Employers Using SEM?
Cost per click too high
Click through rate too low
Budget wrongly allocated
Low quality score
Campaign management
Campaign optimization
Standardized reporting
NAS SmartClicks Solution
Keyword Research
Monthly Reporting
Bid Monitoring
Ongoing Optimization
Budget Management
Creative Copywriting
SEM and Your Sourcing Strategy
Immediate HiringNeeds
Ongoing HiringNeeds
Strategic Initiatives
Hard-to-FillHigh Volume
PipeliningAttritionGrowth
BrandingDiversityMilitary
SEM and Your Sourcing Strategy
SEM and Your Sourcing Strategy
Your messagehere
SEM and Your Sourcing Strategy
Cost Effective
Flexible
Targeted
Relevant
Measurable
Pay-per-ClickMaximum Cost-per-ClickDaily/Monthly BudgetsFree Impressions Keyword-specific
GeographicTime of DayDay of Week
Quick Campaign SetupNo Long-Term ContractsConstant Optimization
Matched to searcher needsImmediate accessClicks
ImpressionsBudgetConversions
The Benefits of SEM
SEM in Action
NAS SmartClicks Process
Define Campaign
Create AdGroups
Select Keywords
Write Ad Text
Identify LandingPage
Launch Campaignand Optimization
• Certified Google AdWords Professionals• Quality control and constant optimization
• Ad copy• Keywords• Bidding strategy• Landing page
• Regular reporting and recommendations for campaign improvement
• Lowest cost per click for the highest return on investment
NAS SmartClicks Commitment
Impressions
NAS SmartClicks Results
Click-thru-Rate
NAS SmartClicks Results
Cost-per-Click Click-thru-Rate
Impressions
NAS SmartClicks Results
Click-thru-Rate Cost-per-Click Click-thru-Rate
Click-thru-Rate increased 5% over just three weeks. The CTR increase is not onlyproviding more traffic to the client’s site, but it is yielding a lower CPC yet higher pageranking for the client’s ad.
Other Search Engine Marketing Opportunties
Content Network
Mobile
Video
25
Personal Travel sites
Fashion sitesNews sites
Interior Design sites
Get spring fashion trends
Read up on decorating
hints
Look for hotels near
Disney World
Find careerrelated news
What is the Content Network?
26
Mass Media Niche Media
Thousands of Sites
27
Scans a page, interprets its content and serves the most relevant ads by keyword subject
Recipe for Roasted Garlic Pasta Sauce
Relevant ads Targeted in real-time
Reach Millions as they Read Content Online
28
Mobile Search
Video Exposure
Questions
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