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RAISER ORGANIZATION
Journey from zero to hero
By : Thawban Baig
TABLE OF CONTENTS
INTRODUCTION TO RAISER ORGANIZATION.
KEY PERSONS IN CASE. HISTORY
o JOHN RAISER.o JOHN’S VISIT TO AMERICA.o FOUNDATION OF RAISER ORGANIZATION.o UPS AND DOWNS IN BUSINESS.o JOHN’S PHILOSOPHY.
o ROLE OF JOHN’S WIFE (HELEN).o BUSINESS SHIFTING TO SECOND GENERATION.o PHILLIP’S AND JENNIFER’S PHILOSOPHY.
MAIN ISSUES IN THE CASE.
SUMMARY OF CASE.
AUDIENCE INVOLVEMENT SESSION.
KEY PERSONS AND ROLES
• JOHN• LESLIE• MAGDA• HELEN• JENNIFER • PHILLIP• CYNTHIA• JOHN JEAVONS• DONALD BANCON• CLIF SCOTT
INTRODUCTION TO RAISER COMPANY
INTRODUCTION TO RAISER inc.
• RAISER ORGANIZATION– REAL ESTATE PORTFOLIO.– SENIOR CARE CENTERS.
• FOUNDATIONS LED BY JOHN RAISER.
INTRODUCTION TO RAISER inc.
• OFFICE IN SAN MATEO.
• RAISER CONSTRUCTION inc.
INTRODUCTION TO RAISER inc.
• PROPERTIES VALUED OVER $200 MILLION IN 2003.
• AT ITS EARLY PHASE JOHN COMPLETES PROJECTS WITH HIS PARTRNERS.
INTRODUCTION TO RAISER inc.
• WITH THE TIME COMPANY’S INDEPENDENT OPERATIONS.
• COMPANY’S RENOWNED PROJECTS ARE:-– STRATFORD SENIOR CARE CENTER.– THE CARLISLE.
INTRODUCTION TO RAISER inc.
• FOCUS ON REAL ESTATE PORTFOLIO .
• NOW-A-DAYS JOHN’S CHILDREN ARE MANAGING BUSINESS.
INTRODUCTION TO RAISER inc.
• OWNER SHIP INTERESTS OF HELEN, JENNIFER, PHILLIP AND CYNTHIA.
• RECEIVE DIVIDENDS.
HISTORY
A COMPLETE JOURNEY TO SUCCESS
STORY
• RAISER BORN IN THE HOUSE OF LESLIE AND MAGDA IN 1933 IN GREECE.
• HIS FIRST WORD WAS “KEY”.
STORY
• HE WAS EXTREMELY INTERESTED IN CONSTRUCTION FROM HIS EARLY LIFE.
• HIS FATHER WAS AN ARCHITECT.
STORY
• AT THE AGE OF 17 ATTENDED AN ARCHITECTURAL PROGRAM IN USA.
• HE DID WELL IN PROGRAM.
STORY
• MASTERS IN STRUCTURAL ENGINEERING FROM KENTUCKY UNIVERSITY.
• RETURN TO GREECE TO WORK WITH FATHER.
STORY
• CAME BACK TO USA FOR STARTING CAREER IN CONSTRUCTIONS.
• RENTED ROOM IN SAN FRANCISCO IN 1959.
STORY
• JOHN APPLIED FOR JOB IN MANY COMPANIES BUT WAS CONSIDERED AS “OVER EDUCATED, LESS EXPERIENCE”.
• AT LAST GOT JOB IN CONSTRUCTION COMPANY AS TIME KEEPER.
STORY
• BECAME PROJECT SUPERINTENDENT WITHIN MONTHS.
• GRADUALLY GAINED ENOUGH EXPERIENCE IN CONSTRUCTION FIELD.
STORY
• MET WITH HELEN HILTON IN 1961.
• MARRIAGE AFTER 5 MONTHS DATING.
STORY
• FIRST CHILD CYNTHIA
• SHIFTED TO 2 BEDROOM HOUSE
STORY
• HIS SECOND CHILD JENNIFER BORN IN 1963.
• JOHN RENTED ONE ROOM OFFICE OUTSIDE HOME.
STORY
• JOHN ENCOURAGED PARENTS TO EMIGRATE TO AMERICA.
• FATHER WORKED WITH JOHN AND MOTHER TAUGHT REAL ESTATE CLASSES AT LOCAL COLLEGE.
STORY
• ONE ROOM OFFICE AND REFUSAL OF COMPANY.
• IN 1964, FIRST BIG PROJECT AND OFFICE ARRANGEMENTS.
STORY
• BUSINESS STARTED PICKING UP AS PHILLIP BORN IN 1967.
• FAMILY SHIFTED TO SAN MATEO.
STORY
• WORK IN DAY, THEN COME FOR DINNER AND THE GO FOR WORK IN EVENING.
• FAMILY OFTEN SPENT ITS WEEKENDS VISITING PROJECTS
STORY
• CHILDREN HELPED OUT WITH BUSINESS
• “LIKED TO WORK WITH FATHER AND THIS GAVE US CHANCE TO SEE HIM”
(JENNIFER RAISER)
STORY
• HELEN ALSO HELPED HER HUSBAND.
• BOTH JOHN AND HELEN PARTICIPATES IN COMMUNITY ORGANIZATIONS.
STORY
• SECOND GENERATION:-
– CYNTHIA.
– JENNIFER.
– PHILLIP.
STORY
• CYNTHIA
– BORN IN 1962
– SHOWED INTEREST IN ENVIRONMENT
– AT 14, SHE BECAME VEGETARIAN
STORY
• SHE OCASSIONALY HELPED OUT WITH BUSINESS.
• EARNED DEGREE IN HOME ECONOMICS AND GRAPHIC DESIGN.
STORY
• MARRIAGE WHWN SHE WAS 27.
• IN 1999 SHE HAD A DAUGHTER.
STORY
• SHE HELPED HER HUSBAND IN DEVELOPING FARMING TECHNIQUES.
STORY
• JENNIFER– BORN IN 1963.
– STRONG WILL POWER.
– EARLY TALKER.
– GOOD AT SCHOOL.
STORY
• CYNTHIA AND JENNIFER PURSUED DIFFERENT PATHS FROM AN EARLY AGE.
• AT 9, SHE DECIDED TO JOIN HARVARD COLLEGE.
STORY
• HELPED OUT BUSINESS THROUGH SCHOOL LIFE.
• SHE LIKED PROPERT MANAGEMENT AND OFFICE WORK.
STORY
• WARM RELATIONS WITH BOTH OF HER PARENTS.
• “JENNIFER MORE EMOTIONAL THAN JOHN”(HELEN).
STORY
• B.A DEGREE FROM HARVARD
• MARKETING JOB WITH P&G.
STORY
• MBA FROM HBS BOSTON.
• MARRIAGE WITH HARVARD PROFESSOR.
STORY
• JOB IN CONSULTING FIRM AFTER MBA.
• AFTER YEAR WANTED OTHER JOB AND WANT TO START FAMILY.
STORY
• DEVELOPMENT OF SENIOR SERVICES SESTRATFORD PROJECT.
• JENNIFER SAW STRATFORD AS A PLACE IN WHICH HER SKILLS ARE WELL SUITED.
STORY
• BECAME PRESIDENT OF RAISER SENIOR SERVICES.
• HAD 2 KIDS, ELIOT AND ADELAIDE.
STORY
• PHILLIP BORNED AS BUSINESS STARTED GROWING IN 1967.
• EARLIEST MEMORIES WITH FATHER.
STORY
• NOT A GOOD STUDENT.
• PHILLLIP SAID “JENNIFER GET STRAIGHT A’S WHILE I WAS HAPPY ON C’S”
STORY
• STARTED WORKING AT CONSTRUCTION SITES AT 13.
• WANTED TO BECOME POLICEMAN…
STORY
• UNDER-GRADUATE DEGREE IN BUSINESS FROM MENLO COLLEGE.
• STARTED WORKING WITH JOHN.
STORY
• MARRIAGE WITH ERIN IN 1992.
STORY
Flash back
JOHN AND BUSINESS
STORY
• EVERY BUILDING SHOULD BE HUMANIZED (JOHN).
• GOOD RELATIONS WITH ALL OF BUSINESS ASSOCIATES.
STORY
• JOHN NEVER WANTED MONEY FOR HIMSELF BUT FOR BUSINESS AND FAMILY.
• RELATIONS WITH MULTIPLE BANKS.
STORY
• STRONG RELATIONS WITH TENANTS.
• JOHN WANTED TENANTS TO STAY IN HIS BUILDING FOR MANY YAERS.
STORY
• BY 1990, 50 PROJECTS AND 17 BUILDINGS FOR RAISER PORTFOLIO.
• 1988 DOWN FALL IN REAL ESTATE MARKET AND SEARCH OF NEW OPPORTUNITIES.
STORY
• PHILLIP WORKING WITH FATHER REGARDING CONSTRUCTION AND SALES.
• JENNIFER DECIDED TO COME IN BUSINESS PERMANENTLY.
STORY
• JENNIFER TO TAKE OVER STRATFORD;S MANAGEMENT.
• PHILLIP WORK WITH JOHN IN REAL ESTATE PORTFOLIO.
STORY
• MEETINGS AT STRATFORD ON DAILY BASIS.
• HELPED TO TRANSMIT CONFIDENCE FROM FATHER TO CHILDREN.
STORY
• FORMATION OF FAMILY COUNCIL IN 1994.
• GROUP AGREEMENT OVER EXPENDITURES OF 30,000$
STORY
• HELEN ATTENDED MOST OF MEETINGS.
• 18 BUILDINGS IN RAISER’S OWNERSHIP.
STORY
• DEATH OF JOHN IN APRIL 1997.
• CFO SAID “JOHN LEFT FAMILY IN GOOD SHAPE, HE WAS A GOOD PLANNER”.
STORY
• FUTURE VISION DISCUSSED BY JENNIFER AND PHILLIP.
• ALSO DECIDED TO INCLUDE CYNTHIA IN OWNERSHIP OF SENIOR CARE BUSINESS.
STORY
• HELEN BECAME CHAIRMAN OF RAISER ORGANIZATION.
• PHILLIP NEW PRESIDENT OF RAISER CONSTRUCTION.
STORY
• JOHN’S PHILOSOPHIES FOR BUSINESS:-
– TAKE CARE OF TENANTS.– TAKE CARE OF BUILDINGS.– TREAT ALL EMPLOYEES FAIRLY.– RELATIONS WITH MULTIPLE BANKS.– LOOK FOR WIN-WIN PARTNERSHIP.
STORY
• “MY FATHER ALLOWED ME TO DO THINGS IN MY OWN WAY, BUT I FOUND THAT THE WAY IN WHICH MY FATHER DONE THE TASKS WAS BEST ON” (PHILLIP).
• FOR FUTURE PLANNING PHILLIP AND JENNIFER DECIDED TO FOLLOW ONE OF THE FOLLOWING THREE SCENARIOS.
SCENARIOS
• SCENARIO A: BOTH JENNIFER AND PHILLIP WILL COSTRUCT THEIR RESPECTIVE PORTFOLIOS.
• SCENARIO B: INCREASE REAL ESTATE WHILE LIMITED CARE SERVICES AND AN OUTSIDER MANAGER.
SCENARIOS
• SCENARIO C: NO NEW CONSTRUCTION BUT NEW MANAGEMENT FOR BOTH OF THE PARTS OF COMPANY.
MAIN ISSUES IN CASE
MAIN ISSUES
• FROM NOTHING TO PROPERTIES OF 200M$ .
• BUSINESS UNDER JOHN’S PHILOSOPHY.
MAIN ISSUES
• JOHN’S DEATH AND SHOCK FOR FAMILY.
• JENNIFER MANAGED SENIOR CARE WHILE PHILLIP MANAGED RAISER CONSTRUCTION inc.
MAIN ISSUES
• SCENARIOS DISCUSSED FOR FUTURE PLANNING.
SUMMARY OF CASE
CLASS INVOLVEMENT SESSION
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