Qitera Social Search Nov 2008

World Usability Day13. November 2008Carlo Velten

Social Search Suchstrategien durch Interaktion und Semantik

2

3

Find-ability

4

Search Facts

• 1 hour daily search time• 60-100 searches a day• 28 billion Google searches a month• Information overload costs: $650 billion (IORG, Basex 2008)

5

6

UsabilityData

Interaction

7

Usability & Interfaces

8

9

The world as we know it.

10

Diversity of search

11

Diversity of search

12

Diversity of search

13

Diversity of search

14

Diversity of search

15

Diversity of search

16

Hypothesis:

Recommendations will replace keywords.

17

vs.

18

Data & Semantics

19

Understand what is inside!

20

Form Meaning

21

married to got funding fromfounder of

Linked data with meaning

22

Mark Lombardi leads the way…

23

Linked data with meaning

24

Social Interactions & Engagement

25

Search is solitary experience!

26

Trusted circles determine relevance

27

Share with whom you care

28

Qitera Social Search

29

• Save– Save and collect important stuff with just one click– Organize content by “real topics” or projects

• Share– Share and collaborate in “trusted circles”– Non-distracting (“attention management”)

• Search and Discover– Fast search by personal index– Recommendations through social circles and

semantic analysis

Qitera core functionality

30

Social Circle

Semantic Analysis

Social Searchaka

“Social Computer”

Trust Context

Qitera Search - Social and Semantic

31

Vision: Re-Graph the Web

creates Topic:My new Car

shares

re-shares

re-shares

contributes

Topic:School Project Viral Marketing

creates

contributes

re-shares

shares

Topics are more than tags – they are social objects that fuel interactions

among users.

32

Thank You!

33

Carlo Velten

FounderQitera GmbHKönigstor 23D-34117 Kassel0561-7664355-0

carlo.velten@qitera.com