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Subject to availability Newsletter Issue 08 Volume 4 Corporate Holiday Gift Season Creative Solutions for Advertising and Promotions Corporate Holiday Gift Season Printing & The Environment Your Source for 100% Recycled Stocks Holiday Greeting Cards Specials - Ideas To Express Appreciation Zip Fleece Jacket Wine Bar Set Contact: (T) 416.410.1122 (F) 416.410.2954 ppgadvertising.com Great Holiday Premium Buying Tips SPECIALS Quarter Zip Fleece Jacket $ .95* 24 *Limited Time Offers! Contact us today! uses on an ongoing basis: a $2 coffee mug can provide constant reinforcement of your brand if a customer uses it every morning and promotional clothing turns your recipients into walking advertisers for your business! Flexibility is one of the key features of promotion products. They can work within different budgets and as part of many types of programs, and can be given to any audience. The benefits of promotion products as marketing tools are well established. Studies have proven time and time again that promotional items increase response rates, boost brand recognition, and create more favorable impressions of your company. Pricing for promotional merchandise varies enormously depending on what items you choose. Prices can range from under a dollar per item to $100 or more. Knowing the price per item that you're budgeting for will help you narrow down your choices to a manageable range. “The holidays can bring all kinds of stressful situations, but your corporate gifts shouldn't be one of them. Keep these corporate holiday gift tips in mind and you'll soar through the season, knowing your gifts will be the talk of every client.” PPG Corporate Team - 416.410.1122 x 231 every company wants to put their best foot, or rather gift, forward. Follow these golden rules of corporate holiday gifting to help make your job easier and get your holiday gifts noticed. Plan ahead – Want to save yourself a lot of stress? Plan your holiday gifts before the rush. The most impressive gifts can be the first to sell out. Order early and you'll be ahead of the game. Get organized – You can use several methods to bring order to your list. Organize recipients by budget, individual and value to your company. Avoid gender based incentives – Gone are the days that girls are expected to like dolls and boys must settle for trucks. For employees, clients, and associates, choose gifts that are appropriate regardless of gender. Select premiums with a high perceived value – While gift cards will always have a time and a place, avoid holiday gifts that carry a built in “price tag.” Instead, represent your company with impressive gifts that convey class and allow promoting your company logo and message. Premiums are great tools to generate name recognition and create customer or employee goodwill, often at very little cost. Almost any business can benefit from the right promotional product, but you need to get the right item for the right price. One of our Account Executives will introduce you to the process of selecting and buying the right promotional products for your business this holiday season. Promotional products have a value far beyond their cost. This is particularly true when they become something the recipient Selecting corporate holiday gifts can be a daunting task. The list is long, the personalities are varied, and Anti-Pill Fleece Drawcord and toggle at waist Classic style with pocket Enhanced Insulation and Breathability Flatlock stitching detail 100% Spun polyester 15.5 oz Sizes: S, M, L, XL, 2XL Wood Wine Case & Bar Set NAPOLEON Deluxe top of the line wooden wine case finished in rich mahogany color. This wine set comes with five great accessories. Velvet lining and thick foams to protect your favourite wine (not included). Buy 1 et G 1 Free! Subject to availability $ .50* 34 *Sale Price Net per unit includes laser engraving! Only :$17.25 each 416.410.1122 www.ppgadvertising.com PPG Advertising 641-1 Chrislea Rd. Vaughan, ON L4L 8A3 (T) 416.410.1122 (F) 416.410.2954 ppgadvertising.com premiumhouse.com PPG Advertising • Print • Design 641-1 Chrislea Rd. Vaughan, ON, L4L 8A3 (T) 416.410.1122 • (F) 416.410.2954 • ppgadvertising.com Holiday Premium Buying Tips Avoid the rush. If possible, give yourself at least three weeks from start to finish ensuring the smooth production of your promo products – more for very large or highly customized orders. Choose your item carefully. Don't choose your promo product based on the latest trend, or on the rock-bottom price. The right item will have value to your target audience and help you achieve the results you want. Promote from within. Don't forget your employees' this Holiday Season. Logo t-shirts or baseball caps can be a great way to increase external brand awareness while also building

Nov Dec 2008

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Page 1: Nov Dec 2008

Subject to availability

New

sle

tter

Issue 08Volume 4 Corporate Holiday Gift Season

Creative Solutions for Advertising and PromotionsCorporate HolidayGift Season

Printing & TheEnvironmentYour Source for100% Recycled Stocks

HolidayGreeting Cards

Specials - Ideas To ExpressAppreciation

Zip Fleece JacketWine Bar Set

Contact:(T) 416.410.1122(F) 416.410.2954ppgadvertising.com

Great

Holiday PremiumBuying Tips

SPECIALS

Quarter Zip Fleece Jacket

$ .95*24

*Limited Time Offers! Contact us today!

uses on an ongoing basis: a $2 coffee mug can provide constant reinforcement of your brand if a customer uses it every morning and promotional clothing turns your recipients into walking advertisers for your business!

Flexibility is one of the key features of promotion products. They can work within different budgets and as part of many types of programs, and can be given to any audience.

The benefits of promotion products as marketing tools are well established. Studies have proven time and time again that promotional items increase response rates, boost brand recognition, and create more favorable impressions of your company.

Pricing for promotional merchandise varies enormously depending on what items you choose. Prices can range from under a dollar per item to $100 or more. Knowing the price per item that you're budgeting for will help you narrow down your choices to a manageable range.

“The holidays can bring all kinds of stressful situations, but your corporate gifts shouldn't be one of them. Keep these corporate holiday gift tips in mind and you'll soar through the season, knowing your gifts will be the talk of every client.”

PPG Corporate Team - 416.410.1122 x 231

every company wants to put their best foot, or rather gift, forward. Follow these golden rules of corporate holiday gifting to help make your job easier and get your holiday gifts noticed.

Plan ahead – Want to save yourself a lot of stress? Plan your holiday gifts before the rush. The most impressive gifts can be the first to sell out. Order early and you'll be ahead of the game.

Get organized – You can use several methods to bring order to your list. Organize recipients by budget, individual and value to your company.

Avoid gender based incentives – Gone are the days that girls are expected to like dolls and boys must settle for trucks. For employees, clients, and associates, choose gifts that are appropriate regardless of gender.

Select premiums with a high perceived value – While gift cards will always have a time and a place, avoid holiday gifts that carry a built in “price tag.”

Instead, represent your company with impressive gifts that convey class and allow promoting your company logo and message.

Premiums are great tools to generate name recognition and create customer or employee goodwill, often at very little cost.

Almost any business can benefit from the right promotional product, but you need to get the right item for the right price. One of our Account Executives will introduce you to the process of selecting and buying the right promotional products for your business this holiday season.

Promotional products have a value far beyond their cost. This is particularly true when they become something the recipient

Selecting corporate holiday gifts can be a daunting task. The list is long, the personalities are varied, and

Anti-Pill FleeceDrawcord and toggle at waistClassic style with pocketEnhanced Insulation and BreathabilityFlatlock stitching detail100% Spun polyester 15.5 ozSizes: S, M, L, XL, 2XL

Wood Wine Case & Bar Set

NAPOLEONDeluxe top of the line wooden wine case finished in rich mahogany color. This wine set comes with five great accessories.Velvet lining and thick foams to protect your favourite wine (not included).

Buy 1

etG 1Free!

Subject to availability

$ .50*34*Sale Price Net per unit

includes laser engraving!Only :$17.25 each

416.410.1122www.ppgadvertising.com

PPG Advertising641-1 Chrislea Rd.Vaughan, ONL4L 8A3(T) 416.410.1122(F) 416.410.2954ppgadvertising.compremiumhouse.com

PPG Advertising • Print • Design641-1 Chrislea Rd. Vaughan, ON, L4L 8A3

(T) 416.410.1122 • (F) 416.410.2954 • ppgadvertising.com

Holiday Premium Buying Tips

Avoid the rush. If possible, give yourself at least three weeks from start to finish ensuring the smooth production of your promo products – more for very large or highly customized orders.

Choose your item carefully. Don't choose your promo product based on the latest trend, or on the rock-bottom price. The right item will have value to your target audience and help you achieve the results you want.

Promote from within. Don't forget your employees' this Holiday Season. Logo t-shirts or baseball caps can be a great way to increase external brand awareness while also building

Holiday Premium Buying Tips

Avoid the rush. If possible, give yourself at least three weeks from start to finish ensuring the smooth production of your promo products – more for very large or highly customized orders.

Choose your item carefully. Don't choose your promo product based on the latest trend, or on the rock-bottom price. The right item will have value to your target audience and help you achieve the results you want.

Promote from within. Don't forget your employees' this Holiday Season. Logo t-shirts or baseball caps can be a great way to increase external brand awareness while also building

Page 2: Nov Dec 2008

Pre

serv

ati

on

Every ton* of Enviro 100 used instead of virgin paper has the following impact:

• Saves the equivalent of 17 mature trees• Reduces solid waste by 1,081 pounds• Reduces water / wastewater flow by 10,196 gallons• Reduces water bourne waste by 6.9 pounds• Reduces atmospheric emissions by 2,098 pounds• Reduces the use of natural gas by 2,478 cubic feet**• Reduces air emissions by 274 pounds

Your Source for 100% Post-Consumer Stocks

Rolland Enviro 100 Paper

PRINTING & THE ENVIRONMENT HOLIDAY CARDS - 2008

*2,000 pounds or 23,500 sheets 23"x35"**As a result of the use of biogas in the manufacturing process

It's a fitting subject for the end of an extremely wasteful century. Yet one of the most remarkable things about the Green Rush is that, for the most part, the movement has been consumer-driven. Which is not to say that most companies haven't jumped on the green bandwagon: Dozens of companies came out with their vision and goals establishing init iatives covering the environment and related issues. Others have developed programs within their own corporate environs.

However, if today's concern for the environment is not to go the way of hula-hoops and smiley faces, the media must continue its coverage. Consumers, as we all know, are fickle. The media have to keep fanning the public's interest without blowing out the flame.

Besides, the simple fact remains that business and industry cannot continue to operate in a wasteful, irresponsible way. Too often, the corporate way of life has been to consider the bottom line and to hell with everything else. Now, businesses are finding they must be ready to answer their critics. It's easy to say, "We've always done it this way,” but that's no longer sufficient.

It helps that the environment is popular with everyone. No company is going to say, "I'm against. the earth." Remembering that is an important weapon in the face of reticence. Newsweek surveyed its subscribers and found that four out of five are influenced by, a manufacturer's record on the environment when purchasing a product. 94 percent of Newsweek's nearly three million readers consider themselves environmentalists

It is time for the Corporate Canada to embrace the motives and methods of an environmentally responsible industry. There are choices to be made, tradeoffs to consider. Economics is going to play a big part in a company's decision to be environmentally conscious, if there's no economic incentive, environmental issues could be put on the back burner. Companies want the cheapest, not only the cleanest.

There are many ways to be environmentally consensus without adding the cost. Simply switching your company's stationary paper or corporate brochure to a recycled stock would make a huge impact. Please see the statistics below.

This card includes a FSC certified envelope.BR-016 - Snowflakes & Stripes

This card includes a gold foil lined envelope.BR-020 - Holiday Garland

This card includes a gold taffeta lined envelope.BR-017 - Green World Ornament

This card includes a FSC certified envelope.BR-015 - Outdoor Wreath with Birds

This card includes a gold foil lined envelope.BR-012 - NY Central Park

This card includes a red deckle edge envelope.BR-013 - Holly Caption

This card includes a gold foil lined envelope.BR-018 - Red Farm House

This card includes a silver foil lined envelope.BR-004 - Large White Ornament

This card includes a red deckle edge envelope.BR-005 - Red Star with Ribbon

This card includes a silver foil lined envelope.BR-014 - Winter Tranquility

This card includes a silver foil lined envelope.BR-010 - City Night Bench

This card includes a gold foil lined envelope.BR-002 - Glistening Tree

This card includes a silver foil lined envelope.BR-003 - Winter Cardinals

This card includes a silver foil lined envelope.BR-009 - Winter Wonderland

This card includes a gold foil lined envelope.BR-007 - Kinetic Poinsettia Horn

This card includes a gold foil lined envelope.BR-008 - Ivory Wreath

This card includes a gold foil lined envelope.BR-019 - Husky Pups with Wreath

This card includes a silver foil lined envelope.BR-011 - Snowy Park Bench

This card includes a silver foil lined envelope.BR-001 - Snowflake Caption

This card includes a silver foil lined envelope.BR-006 - Penguins with Tree

Cost Includes:Card & Envelope

Company Logo and Greeting

Sold in packs of 50

Price List

50

-10

01

50

-25

03

00

-50

05

00

+

$ .493 each

$ .952 each

$ .492 each

$ .991 each

Cost Includes your Company Logo & Greeting

2008

Ord

er Y

our F

avorite

Sty

le

PPG Advertising641-1 Chrislea Rd.Vaughan, ONL4L 8A3(T) 416.410.1122(F) 416.410.2954ppgadvertising.com

Preserving our Heritage begins with you.

100% Post-ConsumerProduct