#pubcon Optimize content Marketing to Authorship & AuthorRank update

By Ann Smarty @seosmartyBrand & Community Manager atInternet Marketing Ninjas

Google Authorship

& AuthorRank for Content Marketers

Google Authorship

Verifying the authorship of content using

Rel=“author” and Google Plus

account.

@seosmarty

Google Authorship

Verifying the authorship of content using

Rel=“author” and Google Plus

account.

Google AuthorRAN

K

Using author information

to rank web pages

@seosmarty

Google Authorship

Collecting information

Google AuthorRAN

K

@seosmarty

Google Authorship

Collecting information

Google AuthorRAN

K

Using the info to affect rankings

@seosmarty

Google Authorship

PRESENT

Google AuthorRAN

K

@seosmarty

Google Authorship

PRESENT

Google AuthorRAN

K

FUTURE

@seosmarty

Google Authorship is used to help Google identify *real* people behind the content

@seosmarty

Google AuthorRank will be used to utilize various signals to measure each author’s authority (and thus their content quality)

@seosmarty

Why bother?

@seosmarty

>>>Which one would you click?<<<

@seosmarty

>>>Look at the average position and the unbelievable click-through for some of my

verified content!<<<

@seosmarty

Why bother?

(1)***Authorship gives content

marketers competitive

advantage*** @seosmarty

Why bother?

(2)***Prevent

Google from assigning your

content to someone else*** @seosmart

y

Why bother?

(2)***Prevent

Google from assigning your

content to someone else*** @seosmart

y

@seosmarty

@seosmarty

Google *Authorship*:

Claim Your Content with

Google +@seosmarty

1. Google Plus account Set up Google Plus account

@seosmarty

1. Google Plus account Set up Google Plus account Google + profile pic = recognizable

headshot

@seosmarty

1. Google Plus account Set up Google Plus account Google + profile pic = recognizable

headshot

2. “Author”-Optimize your content

@seosmarty

1. Google Plus account Set up Google Plus account Google + profile pic = recognizable

headshot

2. “Author”-Optimize your content Your article has your name ("By Your

Name").

@seosmarty

1. Google Plus account Set up Google Plus account Google + profile pic = recognizable

headshot

2. “Author”-Optimize your content Your article has your name ("By Your

Name"). Your byline name = the name on your

Google+ profile.

@seosmarty

1. Google Plus account Set up Google Plus account Google + profile pic = recognizable

headshot

2. “Author”-Optimize your content Your article has your name ("By Your

Name"). Your byline name = the name on your

Google+ profile.

3. Tie the two Each of your articles links to G+ Profile

with rel=author at the end

@seosmarty

1. Google Plus account Set up Google Plus account Google + profile pic = recognizable

headshot

2. “Author”-Optimize your content Your article has your name ("By Your

Name"). Your byline name = the name on your

Google+ profile.

3. Tie the two Each of your articles links to G+ Profile

with ?rel=author at the end Your email address on the same domain as

your content (& it’s verified) OR Your domain is linked to from

“Contributor to” section on your G+ profile

@seosmarty

4. Get added to many, many Google Plus circles

@seosmarty

4. Get added to many, many Google Plus circles

@seosmarty

Google *AuthoRank*:

Connect to other Authors

@seosmarty

…the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the

importance of the referring documents and other agents…

A LOT OF REFERENCES FROM AUTHORS &

PAGES = HIGH AUTHOR RANK

“@seosmarty

@seosmarty

…the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the

importance of the referring documents and other agents…

THIS MEANS:CONNECT YOUR

CONTENT TO AUTHORS AND GET REFERENCED

BY THEM

“@seosmarty

…the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the

importance of the referring documents and other agents…

AUTHORSHIP-FRIENDLY CONTENT STRATEGIES: “EGOBAIT” AND GUEST

BLOGGING

“@seosmarty

EGO BAIT:Target your content marketing to authors

@seosmarty

Egobait is content which is created to attract the attention of a specific person or group of people by making them look good.

@seosmarty

@seosmarty

@seosmarty

@seosmarty

@seosmarty

@seosmarty

@seosmarty

@seosmarty

@seosmarty

Optimizing Egobait Content for Authors:

Mention brand names and online monikers;

Mention FULL names when referencing people;

Send “trackbacks”

@seosmarty

SELECTIVE (!) GUEST BLOGGING:

Bring your author brand to powerful sites

@seosmarty

@seosmarty

Start building your author profile NOW.(If you own a business, identify your best authors and build several author brands)

Make sure to claim your authorship with Google Plus:Make sure your byline is always connected to your G+ page (and Your G+ Contributor section links to that guest post)

Identify powerful authors in your niche and start building your relationships with them now!

@seosmarty

Thank you!

Contact us: 518-270-0854

Ann Smarty @seosmarty

@seosmarty