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The Power Of The Visual: Skyrocket ROI by Leveraging Biology
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#Pubcon #CRO @tim_ash Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
The Power Of The Visual: Skyrocket ROI by Leveraging Biology
Tim Ash – CEO, SiteTuners
Pubcon Las Vegas - October 7, 2014
#Pubcon #CRO @tim_ash
About SiteTuners
• San Diego based conversion rate optimization agency
• Large and small company clients worldwide
Practice areas:
– Conversion-focused website blueprints (full redesigns & quick facelifts)
– Landing page test plans & testing strategy development
– Internal optimization team mentoring & training
#Pubcon #CRO @tim_ash
M O R E T H A N
s i n c e 2 0 0 2
1200 CLIENTS
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
Most of Your Brain is Involved in Visual Processing
#Pubcon #CRO @tim_ash
You Have Two Types Of Vision – Rods & Cones
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
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#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
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#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
#Pubcon #CRO @tim_ash
The Visual Hierarchy
Text Images Motion
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Ways To Get Insights Into Visual Attention
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Eye Tracking
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Mouse Tracking
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Software Algorithm
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Summary - What you need to know
• Visual processing is very powerful & quick
• There is a hierarchy of visual impact
• We pay extra attention to people
• Our awareness is guided by our current context
#Pubcon #CRO @tim_ash
Summary - Strategies to try
• Draw attention to offers with strong visuals
• Get rid of visual embellishments and distractions
• Use people pictures carefully only to support calls-to-action
• Don’t use unnecessary motion or animation
• Test and refine how you deploy video
#Pubcon #CRO @tim_ash
SAVE $300 • increase your revenue and profit
• generate more leads
• land more customers
• boost sales and paid memberships
• maximize your marketing ROI
Rio All-suites Hotel & Casino
Las Vegas - May 13-14, 2015
#Pubcon #CRO @tim_ash
Get a Free 15-minute Conversion Review
• Interactive review of your key conversion paths
• Conducted by SiteTuners conversion staff
• Identify key segments and opportunities for customization
• Video transcript recorded via GoToMeeting
• Offer good only for companies generating at least $1 million annually in online revenue. New customers only please.
Limited Availability – first 5 to sign up
To take advantage of this FREE offer you must schedule by October 17, 2014
Bit.ly/CROreview
#Pubcon #CRO @tim_ash
Contact Info and Q&A
tim@sitetuners.com
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1
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