PubCon Las Vegas - October 7th, 2014 - Power of Visual

#Pubcon #CRO @tim_ash Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

The Power Of The Visual: Skyrocket ROI by Leveraging Biology

Tim Ash – CEO, SiteTuners

Pubcon Las Vegas - October 7, 2014

#Pubcon #CRO @tim_ash

About SiteTuners

• San Diego based conversion rate optimization agency

• Large and small company clients worldwide

Practice areas:

– Conversion-focused website blueprints (full redesigns & quick facelifts)

– Landing page test plans & testing strategy development

– Internal optimization team mentoring & training


M O R E T H A N

s i n c e 2 0 0 2

1200 CLIENTS



Most of Your Brain is Involved in Visual Processing


You Have Two Types Of Vision – Rods & Cones










?








The Visual Hierarchy

Text Images Motion


Ways To Get Insights Into Visual Attention


Eye Tracking


Mouse Tracking


Software Algorithm


Summary - What you need to know

• Visual processing is very powerful & quick

• There is a hierarchy of visual impact

• We pay extra attention to people

• Our awareness is guided by our current context


Summary - Strategies to try

• Draw attention to offers with strong visuals

• Get rid of visual embellishments and distractions

• Use people pictures carefully only to support calls-to-action

• Don’t use unnecessary motion or animation

• Test and refine how you deploy video


SAVE $300 • increase your revenue and profit

• generate more leads

• land more customers

• boost sales and paid memberships

• maximize your marketing ROI

Rio All-suites Hotel & Casino

Las Vegas - May 13-14, 2015


Get a Free 15-minute Conversion Review

• Interactive review of your key conversion paths

• Conducted by SiteTuners conversion staff

• Identify key segments and opportunities for customization

• Video transcript recorded via GoToMeeting

• Offer good only for companies generating at least $1 million annually in online revenue. New customers only please.

Limited Availability – first 5 to sign up

To take advantage of this FREE offer you must schedule by October 17, 2014

Bit.ly/CROreview


Contact Info and Q&A

[email protected]

(619) 990-9062 mobile

(619) 223-8020 work PST

twitter @tim_ash

www.linkedin.com/in/timash

facebook.com/tim.ash1

skype tim_ash1

http://www.amazon.com/Landing-Page-Optimization-Definitive-Conversions/dp/0470610123/

http://attentionwizard.com/

http://conversionconference.com/

http://sitetuners.com/

Technology

PubCon Las Vegas - October 7th, 2014 - Power of Visual