Pubcon 2011 - Gowalla & Geolocation

Gowalla & the geolocation revolution

Brian Breslin

Tuesday, November 8, 11

What is gowalla?

Tuesday, November 8, 11

First, what was gowalla?

• Early player in location check-in game

• Millions of users

• Users collected badges and trinkets for exploring

• iPhone application

Tuesday, November 8, 11

So what is gowalla?

Tuesday, November 8, 11

• Its about stories

• What you’ve done, what you’re going to do

• Documenting your adventures.

The pivot

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Gowalla today• A destination guide

• City exploration

• No more checkins for sake of checkins

• No more pins

• No more millions of users

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What does gowalla mean to you?

• Wait and see...

• Potential for steering people in your business direction. Hmmm....

• Millions of potentially reactivated users

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Where is gowalla going?

purely my speculations

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Gowalla’s Future?

• Sell to Amex, Visa, or other payment player looking to leapfrog into mobile

• Sell to groupon or livingsocial or another deal provider looking for mobile footprint

• Deadpool

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Where the opportunities are in geo location

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• Lead generation for physical businesses

• Transaction facilitation

• Rewards and loyalty programs

• Deal distribution

• Extension from website to real world

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• Online customer development for physical locations

• Tracking sales funnel from ppc to checkout

• Taking slice of transactions

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@brianbreslin http://infinimedia.comhttp://brianbreslin.com

Brian Breslin

Tuesday, November 8, 11