Prssa pres

WhyI’monLinkedInandTwi2erandyoushouldbetoo

Essen:alkeystothedigitaljobsearch

Disclaimer

•  I’mnotanexpert.Ijustreadalot.•  Goal:sharemyjob‐searchexperienceandresearchthusfar

AsktheAudience

•  Howmanyofyou…– Arelookingforajob?– AreonLinkedIn?– OnTwi2er?

• Whyareyouonthosenetworks?

WhyyouneedtouseWeb2.0

•  Scarystats– Fewerjobs+moregradsandlaidoffworkers

– Morecompe::on

•  It’saGoogleworld– JustlikeyouGoogleacompany,theyGoogleyou

U:lizingWeb2.0

•  Createaprofileandtheywillcome.NOT.•  Youneedastrategy.

PersonalBranding

• Managingthewayothersseeyou–percep:on=truth.Youarenowaproduct.

•  Howdoyouwanttobeknown?

PersonalBrandingProcess

•  Discover–thisisthehardpart•  Create‐thisisourfocus•  Communicate

• Maintain

Discoveringyourbrand

•  Howdoyouwanttobeknown?– What’syourpassion?

– Whatareyourfavoriteclasses?– Howdoyourfriendsdescribeyou?

•  Eventually,yourbrandwillbecomeyour“uniquevalueproposi:on”

BrandA2ributes

Alsoaddhuman!

My“brand”

•  NotsurewhatkindofjobIwant,butI’mbestwhenIcanbestrategic,efficientandcrea:ve

I’m happiest when I can blend my passions for strategy, creativity and efficiency to produce high-quality, budget-friendly results.

Crea:ngyourbrand

•  Infuseyourbrandintoeverything– Resume

– Coverle2er– Businesscard– Poreolio

Takeyourbrandonline

•  LinkedIn(musthave)•  Twi2er(stronglyrecommend)

•  Faceboo(op:onal)•  website/blog(op:onal)

Youcanuseonlinetoshowoffyourworkandbecomeathoughtleaderorjusthaveawebpresence

LinkedIn

•  Facebook+resume•  Recruitersarehere,youshouldbetoo(plus,it’saGoogleentry)

•  Tone=professional,butpersonal(especiallyforPRpros)

Op:mizingLinkedIn

•  Customurl(linked.com/kellygiles)•  Haveapicture!Noredcups,please.•  Craiasmart,succinctfirst‐personsummary

•  Usepersonalconnec:onrequests•  Giveandaskforrecommenda:ons

•  Other:groups,networking,promo:on,research(peopleandcompanies)

Example:MyLinkedIn

Personalinvite:includewhere/howyouknowtheperson

Summary:somevaria:onofyourbrandstatement

CustomURL:ideally,willhavesameextensionforallaccounts

Picture:headshot(colorisprobablybe2er)

AdvancedOp:ons

•  Research,networkingandgroups•  GotoLinkedIn!

Twi2er

• Microblogging(140charactersmax)•  Recruitersarehere,andsoareCEOsandPRpros

•  Tone=friendly,personableandhelpful

Op:mizingTwi2er

•  Twi2erhandle• Website

•  Bio•  Picture•  Background•  Followpeople•  Engageandtweetusefulinforma:on

GoldenRule

•  Buildrela:onshipsfirst.Ifyouwouldn’taskastrangeronthestreetforafavor,don’tthinkit’sOKonTwi2erorLinkedIn.

Ques:ons?