Promise Of Web 2.0 Inside The Firewall Fed Press Dec 9

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December 9, 2009Carmine Porco, Prescient Digital Media

The Promise of Web 2.0 Inside the Firewall

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Who is this guy? Work with clients to plan, deliver & measure

successful intranet and Internet sites Experience with a number of organizations

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MyWorkspace

3© 2009 Prescient Digital Media© 2009 Prescient Digital Media

Intranet 2.0 Promise Potential to deliver tremendous value

Improve knowledge worker productivity Decrease redundant effort Disseminate best practices Accelerate time to productivity

Frequently low investment/high return

Finding information 30% of information workers’ time is spent finding

information At a cost of $18K each year per employee in lost

productivity Collectively, the time spent looking for info translates to

an estimated 5.4 billion lost hours per year (US corporations)

Source: Center for Media Research

© 2009 Prescient Digital Media

Untapped Expertise 67% believe there are colleagues who can help them do

their job better 39% say they have difficulty locating the right people Only 25% frequently go outside their department to seek

or share knowledge 38% don’t get asked for their help & information

Source: Harris Interactive and Tact Knowledge Systems

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Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-

in-Class performance (5% didn’t) (Aberdeen Group)

Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group)

Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)

Cisco attributes $millions in savings to their wikis (Cisco)

Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT)

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Employee Recruitment/Retention 39 per cent of 18 to 24 year-olds would consider

leaving if they were not allowed to access applications like Facebook and YouTube.

A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban.

The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed

Source: Telindus

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The (sometimes) unspoken hope…

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Can we leave our hopelessly broken intranet to die and just use cool new tools?

Can we leave our hopelessly broken intranet to die and just use cool new tools?

Intranet or Frankenstein’s Monster? Its parts are bolted together

from various sources, some of which aren’t quite official

Some of its parts are missing and some expired a long time ago

It lacks a brain and has taken on a life of its own

Your audience runs screaming when told to interact with it

It frightens its creator

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Intranet 2.0 Risk Employees move without you

A Gartner survey, reported in CIO, found that half of the respondents reported that more than 60% of their IT users were employing consumer-grade software, whether approved or not

© 2009 Prescient Digital Media

The definition of insanity Why do many intranets fail? The same technology that made Internet

revolutionary would save internal communications Too easy: rapid proliferation of content with no consistent

guidelines, design templates, structured database Took back seat to web site: cost centre, weak executive

sponsorship Extremely political: stake out space in cyber space and

defend to the death

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Prescient Intranet 2.0 Global Study

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Source: Prescient Intranet 2.0 - Global Study

© 2009 Prescient Digital Media

Why?

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Low satisfaction

PoorPoor

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Why not?

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Forrester Enterprise 2.0 TechRadar

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Intranet 1.0 → Intranet 2.0

Corporate news → Submit newsExecutives speech → Executive blogTaxonomy → FolksonomyQuick poll → Discussion forumsAnnual broadcast → Regular podcastCMS → WikisDirectories (A-Z) → TaggingSticky content → RSS

© 2009 Prescient Digital Media

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Web 2.0 (thanks to Shel Holtz)

Conversation-enabled publishing platforms Blogs, podcasts, Technorati

Social networks Facebook, LinkedIn, MySpace

Social bookmarking Delic.io.us, Digg, StumbleUpon

Democratized content networks Wikipedia, Yahoo! Groups, MyStarbucksIdea

Presence networks (micro-blogging) Twitter, YouAre

Content sharing sites YouTube, Flickr, ePinions.com

Virtual networking platforms Second Life, There.com

© 2009 Prescient Digital Media

Start Paddling!

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Measurable Benefits?

McKinsey Global Web 2.0 Survey

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Social Networking : P & G P&G PeopleConnect Knowledge worker

productivity Users were already

networking Professional Profiles Social graphs Activity streams

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SabreTown: Designed for Adoption Landing page includes:

Network activity stream (right side)• Shows who’s doing what

A personalized widget (middle left)• Each member can import whatever

content they want Questions relevant to each user

(center) Tag clouds showing “most

discussed” subjects (bottom left)

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SabreTown: Designed for Adoption Profile includes:

Personal photos Contact Information Karma stats

• Earn karma by doing good in the community

• Karma gives you extra privileges, like extra spots for photos

Sticky notes• Give a colleague a shout-

out

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Killer App: Q&A

© 2009 Prescient Digital Media

Rapid adoption65% of employees join in first three monthsMore than 90% participation rate after 1 yr

Frequent use60% of questions answered within 1 hr of postingEach question posted receives an avg of 9 answers

Faster speed-to-marketPeople find information fasterNew-hires ramp up faster

Growing cost savingsUS$500,000 hard cost savings in yr 1

Social Networking Results

© 2009 Prescient Digital Media

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Leaders set the tone

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© 2009 Prescient Digital Media

Best Buy: BlueShirtNation (BSN) Encouraged employees to participate in a video

contest that promoted their 401k plans BSN helped increase the number of employees

signing up for 401(k) accounts by 30% Also increased employee retention Reports 1/10th increase in employee engagement

will increase single store sales $100k

© 2009 Prescient Digital Media

Blogs engage employees

Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City© 2009 Prescient Digital Media

Encyclopedia of the United States Department of State

Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City© 2009 Prescient Digital Media

Kicked in the Tweets

Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City© 2009 Prescient Digital Media

Department of Foreign Affairs

“Rule No 1: Don’t post anything… you wouldn’t want to red on the front page of your newspaper

“Terrible leader” “Rednecks”

Planning for intranet 2.0 success An intranet is a process, not an event

Confirm the need and value• Know how to measure within your business

It’s NOT “Shoot, ready, aim”• Start with a metrics-driven plan• Support with strategy and governance

Ongoing maintenance• You can’t miss what you can’t measure

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It’s About People Find the right person to get

the information you need Do all the people need the

same knowledge? Who’s leading the people? What does the company want

their people to know? What technology will your

people use? Technology doesn’t make the

crowd wise Who’s responsible?

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9 Recommendations

Leadership – Senior management must set the tone Plan - Planning is an essential requisite for success Benchmark - Understand the ingredients of a good

blog, wiki Engage – gather input and feedback from employees

early in the planning process; act quickly on necessary changes

Governance – every tool needs an owner and a policy

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9 Recommendations

Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs

Refresh – keep your content and tools relevant and fresh

Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike

Measure - Document the link between social media & the business & develop & track KPIs

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Your homework

Are you an employer of choice? Many organizations have or are planning to adopt

2.0 tools – are you behind the competition?

www.PrescientDigital.com

www.PrescientDigital.com

© 2009 Prescient Digital Media 39

Carmine PorcoG.M. & V.P. Client Delivery

Prescient Digital Media

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cporco@prescientdigital.com www.PrescientDigital.com

www.Twitter.com/carmineporco

www.Twitter.com/intranet2

www.Facebook.com

Search & join: Intranet Global Forum

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Intranet Methodology

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Audience Analysis

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Intranet Ecosystem

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Strategic Prioritization

PL = Post Launch

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If all you have is a hammer… MOSS: collaboration focused portal server which

Microsoft says can be used in many scenarios:

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