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Great presentation on web 2.0 intranets
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
December 9, 2009Carmine Porco, Prescient Digital Media
The Promise of Web 2.0 Inside the Firewall
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Who is this guy? Work with clients to plan, deliver & measure
successful intranet and Internet sites Experience with a number of organizations
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MyWorkspace
3© 2009 Prescient Digital Media© 2009 Prescient Digital Media
Intranet 2.0 Promise Potential to deliver tremendous value
Improve knowledge worker productivity Decrease redundant effort Disseminate best practices Accelerate time to productivity
Frequently low investment/high return
Finding information 30% of information workers’ time is spent finding
information At a cost of $18K each year per employee in lost
productivity Collectively, the time spent looking for info translates to
an estimated 5.4 billion lost hours per year (US corporations)
Source: Center for Media Research
© 2009 Prescient Digital Media
Untapped Expertise 67% believe there are colleagues who can help them do
their job better 39% say they have difficulty locating the right people Only 25% frequently go outside their department to seek
or share knowledge 38% don’t get asked for their help & information
Source: Harris Interactive and Tact Knowledge Systems
© 2009 Prescient Digital Media
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Intranet 2.0 Promise 52% of organizations using Web 2.0 achieved Best-
in-Class performance (5% didn’t) (Aberdeen Group)
Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group)
Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)
Cisco attributes $millions in savings to their wikis (Cisco)
Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT)
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Employee Recruitment/Retention 39 per cent of 18 to 24 year-olds would consider
leaving if they were not allowed to access applications like Facebook and YouTube.
A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban.
The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed
Source: Telindus
© 2009 Prescient Digital Media© 2009 Prescient Digital Media
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
The (sometimes) unspoken hope…
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Can we leave our hopelessly broken intranet to die and just use cool new tools?
Can we leave our hopelessly broken intranet to die and just use cool new tools?
Intranet or Frankenstein’s Monster? Its parts are bolted together
from various sources, some of which aren’t quite official
Some of its parts are missing and some expired a long time ago
It lacks a brain and has taken on a life of its own
Your audience runs screaming when told to interact with it
It frightens its creator
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 10
Intranet 2.0 Risk Employees move without you
A Gartner survey, reported in CIO, found that half of the respondents reported that more than 60% of their IT users were employing consumer-grade software, whether approved or not
© 2009 Prescient Digital Media
The definition of insanity Why do many intranets fail? The same technology that made Internet
revolutionary would save internal communications Too easy: rapid proliferation of content with no consistent
guidelines, design templates, structured database Took back seat to web site: cost centre, weak executive
sponsorship Extremely political: stake out space in cyber space and
defend to the death
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Prescient Intranet 2.0 Global Study
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Source: Prescient Intranet 2.0 - Global Study
© 2009 Prescient Digital Media
Why?
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Low satisfaction
PoorPoor
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Why not?
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Forrester Enterprise 2.0 TechRadar
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Intranet 1.0 → Intranet 2.0
Corporate news → Submit newsExecutives speech → Executive blogTaxonomy → FolksonomyQuick poll → Discussion forumsAnnual broadcast → Regular podcastCMS → WikisDirectories (A-Z) → TaggingSticky content → RSS
© 2009 Prescient Digital Media
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Web 2.0 (thanks to Shel Holtz)
Conversation-enabled publishing platforms Blogs, podcasts, Technorati
Social networks Facebook, LinkedIn, MySpace
Social bookmarking Delic.io.us, Digg, StumbleUpon
Democratized content networks Wikipedia, Yahoo! Groups, MyStarbucksIdea
Presence networks (micro-blogging) Twitter, YouAre
Content sharing sites YouTube, Flickr, ePinions.com
Virtual networking platforms Second Life, There.com
© 2009 Prescient Digital Media
Start Paddling!
© 2009 Prescient Digital Media
21
Measurable Benefits?
McKinsey Global Web 2.0 Survey
© 2009 Prescient Digital Media
Social Networking : P & G P&G PeopleConnect Knowledge worker
productivity Users were already
networking Professional Profiles Social graphs Activity streams
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 22
SabreTown: Designed for Adoption Landing page includes:
Network activity stream (right side)• Shows who’s doing what
A personalized widget (middle left)• Each member can import whatever
content they want Questions relevant to each user
(center) Tag clouds showing “most
discussed” subjects (bottom left)
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 23
SabreTown: Designed for Adoption Profile includes:
Personal photos Contact Information Karma stats
• Earn karma by doing good in the community
• Karma gives you extra privileges, like extra spots for photos
Sticky notes• Give a colleague a shout-
out
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 24
Killer App: Q&A
© 2009 Prescient Digital Media
Rapid adoption65% of employees join in first three monthsMore than 90% participation rate after 1 yr
Frequent use60% of questions answered within 1 hr of postingEach question posted receives an avg of 9 answers
Faster speed-to-marketPeople find information fasterNew-hires ramp up faster
Growing cost savingsUS$500,000 hard cost savings in yr 1
Social Networking Results
© 2009 Prescient Digital Media
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Leaders set the tone
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© 2009 Prescient Digital Media
Best Buy: BlueShirtNation (BSN) Encouraged employees to participate in a video
contest that promoted their 401k plans BSN helped increase the number of employees
signing up for 401(k) accounts by 30% Also increased employee retention Reports 1/10th increase in employee engagement
will increase single store sales $100k
© 2009 Prescient Digital Media
Blogs engage employees
Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City© 2009 Prescient Digital Media
Encyclopedia of the United States Department of State
Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City© 2009 Prescient Digital Media
Kicked in the Tweets
Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City© 2009 Prescient Digital Media
Department of Foreign Affairs
“Rule No 1: Don’t post anything… you wouldn’t want to red on the front page of your newspaper
“Terrible leader” “Rednecks”
Planning for intranet 2.0 success An intranet is a process, not an event
Confirm the need and value• Know how to measure within your business
It’s NOT “Shoot, ready, aim”• Start with a metrics-driven plan• Support with strategy and governance
Ongoing maintenance• You can’t miss what you can’t measure
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 33
It’s About People Find the right person to get
the information you need Do all the people need the
same knowledge? Who’s leading the people? What does the company want
their people to know? What technology will your
people use? Technology doesn’t make the
crowd wise Who’s responsible?
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 35
9 Recommendations
Leadership – Senior management must set the tone Plan - Planning is an essential requisite for success Benchmark - Understand the ingredients of a good
blog, wiki Engage – gather input and feedback from employees
early in the planning process; act quickly on necessary changes
Governance – every tool needs an owner and a policy
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 36
9 Recommendations
Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs
Refresh – keep your content and tools relevant and fresh
Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike
Measure - Document the link between social media & the business & develop & track KPIs
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 37
Your homework
Are you an employer of choice? Many organizations have or are planning to adopt
2.0 tools – are you behind the competition?
www.PrescientDigital.com
www.PrescientDigital.com
© 2009 Prescient Digital Media 39
Carmine PorcoG.M. & V.P. Client Delivery
Prescient Digital Media
39
[email protected] www.PrescientDigital.com
www.Twitter.com/carmineporco
www.Twitter.com/intranet2
www.Facebook.com
Search & join: Intranet Global Forum
Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Intranet Methodology
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Audience Analysis
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Intranet Ecosystem
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Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
Strategic Prioritization
PL = Post Launch
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If all you have is a hammer… MOSS: collaboration focused portal server which
Microsoft says can be used in many scenarios:
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