View
1.862
Download
5
Category
Tags:
Preview:
DESCRIPTION
Citation preview
®
Confidential | Copyright © Fractal Analytics 2012 1
Art
Science
The world of payments and business intelligenceA peek into the future
Sankar Narayanan, Fractal AnalyticsDirector – Client Servicing
Kamran Ashraf, Visa EuropeHead of Analytics and Information Services
Predictive Analytics Innovation SummitLondon, 18 April 2012
®
An awareness test
Confidential | Copyright © Fractal Analytics 2012 2
®Hypotheses are great, but remember you seldom see what you are not looking for!
Confidential | Copyright © Fractal Analytics 2012 3
®
The world of payments and business intelligence
Confidential | Copyright © Fractal Analytics 2012 4
1. Predictive and accessible analytics
2. Sub-optimal models - Type
‘0’ and ‘A’
3. Critical success factors - T3 scorecard
4. Mobile and
convergence
®
1. What good is data if we don’t use it!A leading online grocery retailer, Competing on Analytics
Confidential | Copyright © Fractal Analytics 2012 5
1. The classic NYC traffic problem 2. The case of the broken egg
®1. Police department benefits from real-time and accessible analytics solutions
Confidential | Copyright © Fractal Analytics 2012 6
Key wins for the Police department: real-time updated models and accessibility everywhere from police captain’s PC to the patrol cop’s car monitor
Support real-time patrolling decisions (suspicious activity)
Manage overtime & budgets in a resource constrained environment
Visual map overlay analysis to ensure quick reallocation
Applications
“Real time visualization, predictive analytics and geospatial analysis provide answers.” – Lt. Dale Peet, Michigan State PD
®2. Sub-optimal ‘Type 0’ and ‘Type A’ analytics engagement models
Confidential | Copyright © Fractal Analytics 2012 7
Digitisation of data, new data feedsDigitisation of data, new data feeds
Big data solutionsBig data solutions
Cutting edge modelsCutting edge models
Investment in pure science, no growth objectives
Investment in pure science, no growth objectives
Type AType A
Data governance, especially regulatoryData governance, especially regulatory
StrategicStrategic
Data warehouse consolidationData warehouse consolidationOperationalOperational
OptimisationOptimisation
Type 0Type 0‘0’ investment, no growth objectives‘0’ investment, no growth objectives
PlansPlansObjectivesObjectives
Longer lifecyclesLonger lifecycles
®3. Critical success factors (CSFs) in the BI/IT domain – T3 scorecard
Confidential | Copyright © Fractal Analytics 2012 8
…ever closer collaboration
Talent
Tangible
Trust
®3. Critical success factors (CSFs) in the BI/IT domain – T3 scorecard
Confidential | Copyright © Fractal Analytics 2012 9
Talent
Tangible
Trust
®3. Critical success factors (CSFs) in the BI/IT domain – T3 scorecard
Confidential | Copyright © Fractal Analytics 2012 10
Talent
Tangible
Trust
®3. Critical success factors (CSFs) in the Business domain
Confidential | Copyright © Fractal Analytics 2012 11
Move from product to customer view – value, behaviours, triggers and touch points
‘Must-have’ requirements which
WILL be applied to business problems
1. Leadership
2. Business application
3. Ownership
Vision, prototyping
ROI themes and ‘test & learn’
Metrics, KPIs = Data dictionary, quality
1Product
Product
Form
Form
TransactionTransaction
ChannelChannel
32
Usage – petrol offer in
cents or %
Activation – restaurant offer +50%
Test & learnThemes
Dormancy – holiday towel
offer +15%
®
4. Mobile as an engine for growth
Confidential | Copyright © Fractal Analytics 2012 12
Technology convergence and rise of mobile paymentsTechnology convergence and rise of mobile payments
Within ten years:
50 billion devices will be connected to the Web
Payments initiated by mobile will outnumber transactions on plastic cards
38 years 13 years 4 years 3 years
It took….It took….
….to reach 50m users….to reach 50m users2 years 2 years 1 year
Telephone Television Internet iPod iPhone Facebook Android
Avoid extinction…Avoid extinction…
®
4. Impact on the payments landscape
Confidential | Copyright © Fractal Analytics 2012 13
®
In summary & thank you for listening!
Confidential | Copyright © Fractal Analytics 2012 14
1. Predictive and accessible analytics
2. Sub-optimal models - Type ‘0’ and ‘A’
3. Critical success factors – T3
scorecard
4. Future (of payments) is mobile and managing convergence is key
1. Predictive and accessible analytics
2. Sub-optimal models - Type ‘0’ and ‘A’
3. Critical success factors – T3
scorecard
4. Future (of payments) is mobile and managing convergence is key
Art
Science
®
In case you didn’t know…
Confidential | Copyright © Fractal Analytics 2012 15
®Fractal’s clients achieve competitive advantage by institutionalising analytics
Confidential | Copyright © Fractal Analytics 2012 21
®Fractal’s clients achieve competitive advantage by institutionalising analytics
Confidential | Copyright © Fractal Analytics 2012 21
®
In case you didn’t know…
Confidential | Copyright © Fractal Analytics 2012 16
®
In case you didn’t know…
Confidential | Copyright © Fractal Analytics 2012 17
Recommended