Predictive Analytics Innovation

Execute innovative analytics to drive your business forward

11th & 12th May, 2015,etc.venues 155 Bishopsgate, London

Confirmed Speakers

Confirmed Speakers Include• Head of Analytics & Data Science, Government Office for Science• Head of Analytics, Telegraph Media Group• Head of Targeting, Optimisation & Data Science, Vodafone• Head of Data Science, The National Trust• Head of Marketing Insight, Zipcar• Head of Digital Marketing, The Met Office• Head of Analytics, Transport for London• Product Owner, Spotify• Director, Insight, HarperCollins Publishers• Product Owner, Booking.com• Data Scientist, Channel 4• Data Protection Analyst, BSkyB• Director, Data Science & Analytics, YPlan• Director, Analytics & Insight, The Co-Operative Group• Data Scientist, Royal Mail• Data Scientist, Expedia

One Pass. Three Summits

Diamond Pass Holders at this Summit Also Have Access to 2 Additional Tracks

Big Data Innovation Summit. Speakers Include:

Google, British Gas, Microsoft, Royal Mail, Sony, Sainsbury’s & more.

Digital & Web Analytics Summit. Speakers Include:

BSkyB, TimeOut, FatFace, King.com, Product Madness, Vistaprint, Laterooms & more.

Past Delegates include• Head of Business Analytics - eBay

• Director, Analytics & Value Optimisation - RBS

• Vice President - Google

• Senior Director - Starbucks

• Director, Analytics - Coca-Cola

• VP, Head of Analytics & Information Services - Visa

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level execut ives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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About the Summit

The Predictive Analytics Innovation Summit brings together thought leaders from the industry for an event acclaimed for its interactive sessions and high-level speakers sharing insight on how they are using analytics to gain a clearer picture of their customers, market and organisation as a whole.

As the amount of data that companies are able to effectively collect, store and analyse increases, organisations now face new challenges in making use out of this vast new resource. Big Data offers all companies the opportunity transform their organisation into a data-

driven culture, promising a more efficient business and offering a more informed decision-making process.

While data analytics and modeling can offer an accurate picture of what is happening now, predictive analytics gives an extra benefit in bringing together information to offer an accurate prediction of future action. Effectively knowing how customers or markets will behave before they do offers a new opportunity for companies, and if they are able to capitalise on this before competitors then they will gain a crucial advantage in driving success.

Confirmed Speakers

Simon is an RSS accredited statistician with over 15 years’ experience working in data mining and analytics and many more in coding and software development. His specialities include machine learning, time series forecasting, Bayesian modelling, market simulation and data visualisation.   As Data Scientist at Channel 4 his role is to develop machine learning solutions that allow the channel to build a deeper relationship with the viewer and innovate the way advertising is traded and work on supporting the creative side of the business. His current interests are in scalable machine learning (Mahout, Hadoop), interactive visualisatons (D3 and similar) and applying the methods of agile software development to analytics.   He has worked for Mindshare, News International, Credit Suisse and AOL and is co-author of Drunks and Lampposts - a blog on computational statistics, machine learning, data visualisation, R, python and cloud computing.

Simon RaperData ScientistChannel 4

Grow Your Own Data Science Team - Turning Analysts Into Software Engineers

Without a doubt there's a skills shortage of those who lie at the intersection of statistics, technology and business. I'm going to argue that it's better for everyone if businesses create their own data scientists by moving analysts and technologists into the middle ground. I will describe how we did this at Channel 4 by introducing our analysts to agile development techniques while building our own machine learning package in R. I will describe why we think a prototyping approach is far more suitable to analytics than the traditional plan and build approach. I will also show how we used tools such as git, bitbucket and trello to increase levels of collaboration and creativity, how we are are building our own visualisations using javascript libraries and how we put together a training programme to bridge the gap between statistics and AI.

Lauren Sager Weinstein is Head of Analytics for Transport for London’s Customer Experience Directorate. Previously she held roles in Financial Planning and Business Planning at TfL, as well as heading up Oyster development. She has previously worked for RAND Corporation and MCI, as well as working for the City of Los Angeles. Lauren attended the John F Kennedy School of Government at Harvard University, and also got her BA from Princeton University.

Predictive Travel Analytics using Ticketing Data

In this presentation Lauren Sager Weinstein talks about transport for London and the analytics in use with oyster cards etc.

Lauren Sager WeinsteinHead of AnalyticsTransport for London

Confirmed Speakers

Simon is a digital marketer who has led and built commercial marketing strategies for start-ups and large organisations working in entrepreneurial private sector and public sector environments and currently head of digital marketing for the Met office.

Integrating Content Marketing & SEO

The weather is always a talking point in our daily lives, especially since many have experienced floods and extreme weather recently. Events like this attract even more visitors to the Met Office website – the site has anywhere from 6 million to more than 24 million unique users per week, depending on external influences such as severe weather conditions and even astronomical events. As we will see, other types of events can also generate interest in the weather.

Simon SwanHead of Digital MartetingMet Office

Rodrigo Mazorra is Head of Data Science at Tictrac, his work is focused on the analytics behind behavioural change.  Rodrigo’s main motivation is to give back relevant and actionable insights to users via personal analytics.  He is passionate about using Data Science to create a better world and transforming ‘data sets’ into ‘data assets’.   Mr Mazorra is a highly quantitative professional with experience in a wide range of areas: applications of machine learning, decision sciences, finance, business analytics and business management. He holds a Masters in Research in Financial Computing from UCL and an MBA from London Business School.

Rodrigo MazorraHead of Data ScienceTicTrac

Predictive Analytics at Tictrac: Powering The Insights Generation

Tictrac is the leading Quantified Self platform in the world providing rich data visualization and personal analytics to its B2C and B2B2C clients.   At the forefront of Data Science, Tictrac uses predictive analytics to improve its products, understand its rich and diverse data, give back key findings to the main stakeholders and provide internal strategic insights to the business. These insights range from highlights to the singular life hacker to aggregated analytics for business clients. In this presentation you will get a flavour for the very exciting innovative projects at Tictrac, the human analytics company.

Manu Kumar is Head of Targeting, Optimisation & Data Science at Vodafone. He has 14 years of experience in Marketing and Sales functions across Technology, Telecoms and Retail. My educational background includes a Masters in Applied Mathematical Science from UC Berkeley with a Bachelors in Engineering. I currently lead the Targeting & Optimization data science team at Vodafone Global Enterprise. The primary focus is to use a range of analytic methods to derive opportunity areas for B2B telecom leveraging every available source of data.

Prediction Using Data Science & Big Data

Vodafone Global Enterprise is the market leader in B2B telecom with a range of products and services offered across 65+ countries. The breadth of geographies, accounts, products and data systems creates a unique set of challenges when it comes to forensically identifying focus areas for sales and marketing teams. This presentation covers the journey to a big data approach to solving this problem by integrating and leveraging non-traditionally used data sets via the TARGET program. This program uses a variety of algorithmic approaches derived and adapted from other industries & research areas to analyze huge amounts of data and find opportunity areas for the business to focus on. This presentation will cover some of the challenges faced, opportunities explored and the lessons learned for the TARGET program. 

Manu KumarHead of Targeting, Optimization & DataVodafone

The Information

Predictive Analytics Innovation SummitDate: 11th & 12th of May, 2015City: LondonVenue: etc.venues 155 Bishopsgate

7

F TI L

Silver Pass

£1095Access to Predictive Analytics Summit & networking events

7 days access to presentations from the summit via ieOnDemand

£595Early Bird Price

(before 13th March)

Diamond Pass

£1495Access to all 3 summits, networking

events, annual subscription to all content on the Big Data & Analytics

channels via ieOnDemand

£995Early Bird Price

(before 13th March)

Gold Pass

£1295Access to all 3 summits, networking

events & unlimited access to presentations from the summit via

ieOnDemand

£795Early Bird Price

(before 13th March)

Registration Pricing

1 Day Pass

£395Full access to the Predictive Analytics Summit on your chosen day, 7 days

access to presentations from the summit via ieOnDemand

7 dayonline access to event materials

On-Demand Pass

£400Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Unlimited access to

ieOnDemand

For larger groups or special requests contact Sam by calling 0207 193 6846 or email sbutton@theiegroup.comGroup passes only available when all participants register together.

Ways to Register

0207 193 6846 +1 323 446 7673 Click here to register

Group Discount Offers3 Silver Passes: £2250 (£750 per attendee)5 Silver Passes: £3500 (£700 per attendee)3 Gold Passes: £2850 (£950 per attendee)5 Gold Passes: £4500 (£900 per attendee)3 Diamond Passes: £3450 (£1150 per attendee)5 Diamond Passes: £5500 (£1100 per attendee)

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

ADDRESS CITY

STATE/PROVINCE ZIP/POSTAL CODE COUNTRY

EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

2. Pass Types...Early Bird Pass Options until 13th March, 2015

Early Bird Silver: £595 Attendees ____ Early Bird Gold: £795 Attendees ____ Early Bird Diamond: £995 Attendees ____

Regular Pass Options after 13th March, 2015 Silver Pass: £1095 Attendees ____ Gold Pass: £1295 Attendees ____ Diamond Pass: £1495 Attendees ____

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to the summit presentations via ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the Big Data & Analytics channels via ieOnDemand

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CARDHOLDERS NAME CARDHOLDER’S SIGNATURE

BILLING ADDRESS INDUSTRY

Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before 10 April, 2015 incur an administrative charge of 50%. If you cancel your registration after 10 April, 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormPredictive Analytics Innovation Summit 11th & 12th May, 2015 | etc.venues 155 Bishopsgate | London For registration or more information on the program, please call Sam on 0207 193 6846, or fax this registration form to +1 (323) 446 7673

3. Payment Options...

Group Discount Pass Options 3 Silver Passes £2250 (£750 per attendee) 5 Silver Passes £3500 (£700 per attendee 3 Gold Passes £2850 (£950 per attendee) 5 Gold Passes £4500 (£900 per attendee) 3 Diamond Passes £3450 (£1150 per attendee) 5 Diamond Passes £5500 (£1100 per attendee)

For larger groups or special requests contact Sam by calling 0207 193 6846 or email sbutton@theiegroup.comGroup passes only available when all participants register together.

Schedule

Networking Drinks 17.00 - 19.00

12th May

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

11th MayDay One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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Sponsors

For sponsorship information contact Euan at ehunter@theiegroup.comF TI L

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