PPC Advertising - SEM

Agenda

Overview of PPC

Google Advertising

Insights and Numbers

Opportunities and Career in

PPC

Overview of PPC

What is PPC Advertising

• Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.

• PPC is:

• Form of direct response marketing

• Pay only when click link

• Create Simple, Effective Ads and display them

Different PPC Advertising Mediums

Google Advertising

Covers 90%+ of the Indian Internet Audience

source: Comscore; Netmarketshare (Search Engine Market Share); Search brand impact study

Google PPC Ads has highest reach

Advertising on Google Network

• Google Search Network

• Google Display Network

Google Search Results

10

Search Query: ‘flowers’

Google Search Results

Google AdWords Ads

11

AdWords Ads

Google Ads on Google Display Network

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Reaches millions of users as they read content online

Google scans a page, interprets its content and serves relevant

ads

Recipe for Roasted Garlic Pasta Sauce

Relevant ads Targeted in real-time

Google Remarketing

Insights & Numbers

Reach of Google Ad Network

Total Advertising Spends in India Across Online Mediums

source: imai.inThe total spend is expected to be INR 4,391 Crores by March 2013.

Google PPC Ads – Industry wise Spends

Opportunities and Career with PPC

Opportunities with PPC

Full Time Job in Online Advertising Industry

Business in Online Advertising

Outsourcing Projects

Freelancing Projects

PPC Career Path 3: The Mid To Large Sized Direct Advertiser

Pay Per Click Career Path 2: The Start-up

PPC Career Path 1: The Agency Route

Career Path with PPC Advertising

Roles that can be taken in IndustryCampaign Management / Optimization

Client Servicing

Sales – Concept Selling

Campaign Analyst

PPC Trainer

With Google AdWords you can do….Search Advertising Campaigns

Display Advertising Campaigns

Video Advertising Campaigns

Mobile Advertising Campaigns

Remarketing Campaigns